Elemental believes the best work is done when collaborating
with clients. So much so that this is painted on the wall as a
focal point and reminder for everyone on the Elemental team.

The Indie List: Elemental

Applying a loyalty lens to building brands via emotional connection

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Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

The Gap

What’s behind Gap’s woes?

The Gap banner may no longer be the powerhouse it once was, but analysts disagree on the underlying cause of its struggle.

Pedestrians

When (and how) consumers will leave their homes in 2020

Demand for convenience and control will lead to multifunctional homes and frictionless mobility, finds a global trends report.

Brian McLean_Bond president

Bond Brand Loyalty hires new president

PwC’s Brian McLean joins to support the loyalty and customer experience agency’s plans for global expansion.

bmb2020

McDonald’s restarts debate about the Big Mac Bacon

The QSR aims for a sense of “co-ownership” for its most iconic product with characters that have become faces of the brand.

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Soshal launches digital experience design agency

The Ottawa-based agency bucks the integration trend by launching Craft&Crew as a standalone offering.

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Susan Irving to become Kruger’s CMO as Nancy Marcus retires

The former PepsiCo exec will take over marketing duties when Marcus wraps up 19 years with the paper company.

trainingground

RBC picks up the pace of ‘Training Ground’

The bank’s annual effort to find the next generation of Olympians ramps up ahead of this year’s summer games.

JPTBWA Group Shot

Juniper Park\TBWA hires new chief strategy officer

Dustin Rideout joins the agency from McCann to lead its 13-person strategy and planning department.

Nina Headshot1-veritas

Veritas names GM amid U.S. expansion plans

Nina Kalos steps into a more senior leadership role at the agency as Krista Webster takes on more duties within MDC.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

sonnet

Sonnet sticks to comparing the old with the new

This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.

goauto

Go Auto launches first integrated campaign

The dealership network and online buying platform is addressing misconceptions as it looks to expand.

SONY DSC

This year’s store closures get off to an early start

Bose joins the ranks of retailers like Pier 1, Links of London and IKEA that have begun 2020 by scaling back their store footprints.