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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

Staples Canada Inc--Meet the New Staples Canada

Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.

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Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.

Corner Office

Corner Office Shifts: New CMOs at Scotiabank, Samsung

A round-up of senior-level changes you may have missed.

Proof Company Photo

Proof acquires Mansfield Communications

The Toronto-based agency’s staff and clients will join Proof’s operations in January.

CAA South Central Ontario-CAA launches cannabis education campai

CAA’s new educational push about driving while high

The auto club takes a lighthearted approach to get people to consider how cannabis impacts their abilities behind the wheel.

Skittles

Skittles to run last-minute holiday pop-up

The activation, taking place for one hour starting Christmas Eve, follows the closing of the Holiday Pawn Shop last year.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

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Strategy’s most read of 2018: Cannabis

The stories our readers were most interested in the lead-up to a brand new industry.

Ecommerce-Retail

Consumer expectations continue to rise in retail

New research by the Retail Council of Canada shows more people will switch retailers when problems arise.

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PayPal debuts Xoom in Canada with Usain Bolt

The international digital money transfer service is targeting immigrant consumers.

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Amnesty International asks Quebecers to ‘Write for Rights’

The non-profit wants to put people to work in its annual write-a-thon.

Wattpad - Chris Stefanyk 77

Gen Z ‘demand’ brands have a strong purpose

Wattpad’s head of brand partnerships discusses the role of cause marketing in trying to connect with young Canadians.