Dogtopia

View from the C-Suite: Why ‘pet parents’ send their kids to doggy daycare

With plans to add several locations next year, Dogtopia is wagging its tail at owners’ willingness to invest in pet care.

P&G

P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

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Toronto Wolfpack’s play for attracting fans

The professional rugby team has piqued fan interest by offering “a party with a rugby game in the background.”

3 - Amnesty International & Cossette - Mosaic EN

Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.

curlingcanada

Curling Canada gets literally and figuratively close to fans

The sports organization moves from educating new fans to highlighting the most engaging part of watching the sport.

hersheysweetreunions

Hershey’s Kisses is donating part of its ad budget to GoFundMe campaigns

The brand is using the money to fulfill campaigns that will fund holiday reunions between family and friends.

Zulu_Creative Hires

Zulu Alpha Kilo makes more additions to creative team

The agency has hired two ACDs and a creative director to help service new accounts, like Subaru.

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No Fixed Address grows its health practice

The agency has hired more senior staff in recent months as it adds Vertex to its expanding client roster.

donatelife

McCann, Cossette take top prizes at Clios Health

Both agencies won Grand Clios for work with Donate Life and the SickKids Foundation.

WESTJET- an Alberta Partnership-WestJet Christmas Miracle- to gi

WestJet asks Canadians to donate their ‘Christmas Miracles’

This year’s campaign features Santa and Scrooge giving people the choice of giving their gifts to families at Ronald McDonald House.

Wolfpack2

Toronto Wolfpack selects LP/AD as AOR

The agency will lead marketing and help drive ticket sales as the team enters the top tier of the U.K. Rugby Football League.

1 - SAQ Print_EN

SAQ inspires shoppers to try something new this holiday

The crown corp pokes fun at why people buy certain wines to show how its loyalty program can guide them to better purchases.

zuluholidaycard

2019 Agency Holiday Cards: Week 1

Zulu Alpha Kilo, The Hive, Klick and Taxi are spreading kindness, self-care and a bit of weirdness to mark the season.

King Ursa

King Ursa names head of strategy

The Toronto agency hires Annie Bedard, following wins from Maple Lodge Farms and U.S.-based Cordura.