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Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Inside 3M’s quest to be both big and fast

Erin Craven is reinventing her marketing department, using centralization and automation to catch up to customers.

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Fast Facts: Real-time reactions slowed by old world methods

Unconnected legacy systems and budget limitations are holding marketers back.

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Purpose, now more than ever: column

BBDO’s Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.

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Ogilvy names new creative leadership

As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.

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Price rules in store, but convenience is king online

A PwC report shows how new platforms have impacted what consumers look for in a shopping experience.

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McCain shows off its roots

Why the frozen foods brand is the latest to feature its farmer partners.

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Blast Radius hires CCO

Former DDB chief creative Kevin Drew Davis will lead the digital agency’s offering across three offices.

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Beck Taxi drives a more personal connection

The brand’s new campaign in Toronto takes aim at the competition by focusing on the people inside its cabs.

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Is retail growth as strong as it seems?

Taking gasoline sales out of the equation paints a far less optimistic picture.

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Miss Vickie’s promotes the night in

The PepsiCo brand continues its focus on quality time for couples with a new campaign.

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CIBC celebrates its 150th with a digital mosaic

The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.

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Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

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Pricing Solutions acquired by Iris

International shop sees high growth potential in pricing strategy and plans to seed its network with it.