Research reveals key considerations for connecting with consumers now

Verizon shares proprietary insights on where and how to engage audiences amidst pandemic content consumption

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Yukon-tourism1

How to maintain momentum as the crisis drags on

Adventure-seekers can’t go to the Yukon, so the region’s tourism board and Cossette are bringing the Yukon to them.

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Mini Babybel focuses on shelf

Cheese tastings have been nixed in store, so the brand is focusing primarily on store signage and coupons to drive trial.

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Kimberly-Clark, Jagermeister explore mobile surveys

The Mobile Community enables brands to have conversations with shoppers through messaging app features (including video).

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A beer for the bike boom

Rally fills a white space that caters to cyclists and outdoor enthusiasts looking for electrolyte fuel.

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Steam Whistle pivots with on-pack scavenger hunt

From Shopper Marketing Report: Due to the pandemic, the brand converted the program from being experiential to packaging led.

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The D2C brand war is on

How do you compete when almost every brand is entering the digital ring? FCB/Six found one way by tapping into dynamic pricing.

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Harvey’s adds a RV to its XM

Not many brands are investing in experiential marketing right now. The QSR had the will so it found a way.

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Kraft Heinz, DoorDash and Spotify hit a home run

Rethink helped the brand team up with the digital apps to recreate the baseball stadium experience at home.

Covid Response

How to weather the next storm? Build a resilient brand

From the C-Suite newsletter: Many marketers are dissatisfied with their response to the pandemic. Here’s how a few found their voice.

Moka-

How Montreal fintech Moka is moving into France

The company formerly known as Mylo is running its first video campaign as it enters the “gateway” to Europe.

Ian MacDonald Headshot

View from the C-Suite: Ian MacDonald’s lessons from ‘abroad’

The CMO of Trader Corporation is putting time spent agency-side to the service of the brand he helped restore in the mid-2010s.

Creative Data

Inside Vision7′s new COVID-19 monitor

The holding co. created a multi-agency taskforce that will manage the insights-driven portal for marketers.

Believe in the Bin

Removing the confusion around recycling etiquette

Instead of bombarding Manitobans with the do’s and don’ts of recycling, the CBCRA tried something different.

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Decathlon goes big with simple billboards from Rethink

The retailer’s first-ever national campaign may seem unassuming, but the brand’s mission is not.