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View from the C-Suite: Corby eyes ecommerce growth

From the C-Suite newsletter: The channel is undeveloped in Canada, which CEO Nicolas Krantz sees as an opportunity.

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How Everist is staying at the peak of beauty trends

Founded by former marketers at big beauty companies, the new brand meets growing demand for zero-waste, waterless products.

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Tim Hortons roasts itself to get people to try the new Dark Roast

The QSR takes a blunt approach as it continues a strategy of improving the quality of its core offering.

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Jackson-Triggs wants wine culture to be more inclusive

The Arterra brand is using the voice that comes with being the top wine in the country to break down old barriers.

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Think about trust and trauma to move forward

Dentsu predicts safety and virtual platforms will still be important, even as people carefully curate their digital spaces.

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BHLA picks up U.S. work with Internova Travel

Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.

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Publicis Toronto promotes three senior leaders

The moves will help build on growth in CRM, data and insights, as well as in its Fiat Chrysler business.

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Why minimalists are maximally important

MiQ research reveals what makes a consumer segment that has boomed since the start of the pandemic tick.

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Up to the Minute: Burger King goes retro for redesign

Plus, Viral Nation hires a DDB vet and 1Milk2Sugars adds two cruelty-free beauty clients.

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The anti-Black racism fight can’t be ‘business as usual’

Proof’s Bunmi Adeoye explains why Black talent feel like momentum has been lost, and how to fix it in 2021.

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Bell applies ‘Let’s Talk’ to the struggles of the pandemic

The annual CSR campaign has updated its approach to reflect the urgent (and more relatable) mental health needs of Canadians.

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Why Recipe Unlimited is expanding off-premise restos

Why the owner of Swiss Chalet and Harvey’s is ready to take its own approach to “ghost kitchens” national.

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Are you roaring out of 2020 or licking your wounds?

Camp Jefferson’s Peter Bolt looks at the choices agencies made last year and the lessons they provide for what’s still to come.

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Subaru shows the upside of being big

The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.