Baffin

Baffin finds a common thread in Canada’s extreme cold

After trying out other seasons, the outdoor apparel brand decides to “stick to its core” of helping people tackle the winter.

Canadian-Centre-Child-Protection

Canadian Centre for Child Protection calls out big tech

A chilling spot highlights the long-term trauma victims endure when images of abuse continue to exist online.

Guru

Guru aims for the energy drink summit

The plant-based brand is expanding distribution to ski resorts to increase trial and reach active people outside Quebec.

Slim-Jim-Raptors

Slim Jim updates its approach to retail and convenience

An “unprecedented” shopper campaign prioritizes the full range of convenience channels with its new, disruptive displays.

Beverage alcohol

In aisle discovery is key to engaging Gen Z drinkers

Insights from Numerator show that new strategies are needed to reach consumers who are still setting their own trends.

Lush Store-4

Lush tops the rankings for in-store shopping experience

From Shopper Marketing Report: Leger finds that a sense of belonging has a big impact on consumer favourability.

Blender-Bites-image

Smoothie brand Blender Bites leans into online

In response to changing habits and the high prices of in-store activation, the brand is building awareness online to drive trial.

Screen Shot 2022-01-19 at 12.24.18 PM

BrandBourg joins the Humanise Collective

The agency will bring its deep branding expertise into the fold while expanding its own capabilities.

P&G

Personal health care drives P&G sales higher in Q2

With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.

jeshoots-com--2vD8lIhdnw-unsplash

Consumers don’t think brands understand their problems

Leo Burnett’s first HumanKind report finds ways brands can help with Canadians’ anxieties, from finances and the environment to “wasting their life” at work.

Ira Baptiste pic (1)

ICA picks new chair and rebrands to reflect its goals

Ira Baptiste will chair the organization now known as the Institute of Canadian Agencies, which has also added several new staff.

Screen Shot 2022-01-18 at 11.46.13 AM

Intuit helps put new business owners’ minds at ease

This year’s campaign aims to normalize the financial unfamiliarity many entrepreneurs grapple with, and show how QuickBooks can help.

EMCDs

Ethnicity Matters adds international talent

A new CD is among the new additions the multicultural agency has made in response to growing mandates from clients.

Toronto_Simu

Twitter manifests big dreams to draw in new users

The social platform’s campaign shows how both celebs and everyday people tweeted about goals that eventually came true.