speak-up-blue

MedicAlert simplifies a message of confidence

The non-profit turns a complex proposition into a campaign that speaks to the emotional and practical mindsets of caregivers.

CAA

The CAA tops list of most-trusted brands

Meanwhile, a host of previously trusted brands have fallen on Gustavson’s annual index as the need for authenticity rises.

Co-leadership

Sometimes two leaders are better than one

From the C-Suite newsletter: What Colony Project’s Amanda Shuchat and Katie Muir have learned from trying out co-leadership.

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CDPQ, CVC acquire majority stake in BlueFocus agencies

The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.

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Zulu Alpha Kilo founder launches scholarship for BIPOC

Zak Mroueh aspires to open doors for 20 BIPOC students to break into advertising.

Casa-mendosa

Casa Mendosa revisits soap opera melodrama

The Weston tortilla brand goes national in an attempt to own a growing bakery category.

TogetherAgain_Social_Launch_TW

Labatt rallies against vaccine hesitancy

The brewer sees itself as a leader that can rally corporate Canada to help push back against public uncertainty.

kijiji

BBDO Canada named AOR for Kijiji

The agency will help the leading brand in classifieds with its “ambitious” plans for continued growth.

MEC

View from the C-Suite: MEC moves forward post-acquisition

CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.

TruShield

TruShield makes insurance a less bitter pill

With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.

cannabis_close_desk

Cannabis users are more purpose-driven than beer drinkers

IMI’s latest Next Wave report looks at how CSR motivates consumers across categories.

jenbry-1

Studio M names new leadership

Bryan Reid takes over as president for a departing Mike Mills, as Jennifer Cunningham takes on a strategic VP role.

Ricola-image

Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.

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More Rewards pledges more support for sports

Save-On-Foods’ loyalty program is funding local athletes to help its brand stand on its own and grow outside of grocery.