Feature 1

How brands led the way on Twitter by listening to consumers amidst lockdown

Canadian programs connected with communities by championing passions and concerns

Sponsored

Butter Chicken

Chef Bombay grabs eyeballs with packaging overhaul

The South Asian food brand wants to be seen as a premium option in the freezer section.

pigeon-metro

Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.

Screen Shot 2020-10-14 at 11.03.13 AM

Volkswagen makes giving back a marketing priority

This year’s “Volksgiving” campaign focuses on the VW owners who have given the most to their communities: frontline workers.

ecommerce

Dentsu launches platform to make sense of the ecommerce boom

VP Simren Deogun talks about how the new offering helps CMOs navigate digital disruption.

Osmows---National-Shawarma-Day

Why Osmow’s created National Shawarma Day

With expansion plans on the horizon, the Middle Eastern QSR creates an occasion to build awareness for a menu favourite.

Screen Shot 2020-10-14 at 7.30.11 AM

RGC creates an influencer to tackle intoxicated betting

The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.

Lego

How a donation program helps fill a gap in Lego’s sustainability efforts

Lego Replay expands the product lifecycle and lends a hand to non-profits for children.

Walmart

Which brands do Canadians see as champions of D&I?

From the C-Suite newsletter: A survey ranks Walmart and Nike highest, with perceptions driven by workforce diversity and ads.

cheerful-colleagues-digital-device-1432942

Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

Shopping online

Canadians to spend 30% less this holiday season

A PwC forecast shows a generational gap in spending plans and big declines in how much people are buying for themselves.

DESJARDINS_SELFIE STILL alt 2

Why Desjardins is giving clients control

The insurance company wants its expertise to help customers feel confident about handling all of life’s ups and downs.

golddigger_1

BMO wants to literally change how we talk about women and money

The bank’s latest work on financial equality centres on a petition to eliminate terms like “gold digger” from the dictionary.

pexels-photo-359989

Up to the Minute: Balmoral grows OLG AOR remit

Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.

BubbleRap2

MoveSnap drops an album to break through the noise

The digital moving concierge service adds more consumer-facing marketing to its B2B approach as it eyes a national expansion.