unnamed

A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

callthecomesafter

Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

shutterstock_363790325

Burning Questions: What is AI’s impact on engagement?

SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.

CRCLeo

Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

MTV2

CRC 2017: MTV hands over the design reins

Jam3 designed a campaign for the U.S. brand that allowed fans to show off their creativity.

CRClogo-576x350

CRC 2017: Leaving the zoo to understand the tiger

We talked to the report card’s top planners about how they arrived at their winning insights and why their jobs follow them home.

forhonor

Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

shutterstock_514826341

How a Montreal fintech hub would benefit banks

A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.

CASSIES-603x350

Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

Mike Schmidt - 1

Can an AI find your next influencer?

Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

shutterstock_378224113

Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.

Screen Shot 2016-10-26 at 2.34.06 PM

CASSIES Grand Prix: Proving the power of hugs

The diaper brand capitalized on its name to become the champion hugger.

Koodo Mobile 4 - Camp JeffersonSM

CASSIES Bronze: Koodo makes a positive case

Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.

Screen Shot 2016-10-26 at 2.59.43 PM

CASSIES Gold: Nissan conquers all conditions

The car brand took on winter in a warm, folksy tone to sell its Rogue CUV.

CASSIES_Winterlicious_Promo_Digital.jpg

CASSIES Silver: Interac stays in the black

The campaign by Zulu Alpha Kilo is recognized for its sustained success.