planeatdock

A high-flying launch for Grey Goose VX

How does sipping cognac-infused vodka on a Muskoka chair after a trip in a floatplane sound? With an eye to exclusivity, the spirit maker taps into a new category.

Matthew Chung
8 hours ago

Throwback Thursday: strategy in 1997

For our 25th anniversary, we’re travelling through time. In ’97, advertisers fought for tobacco cos and Cossette Media was born.

Jennifer Horn
8 hours ago
CSPD2014_3

Behind the making of CSPD’s helium-filled annual report

Is there another Black Pencil in Wax’s future? Take a peek at this year’s follow-up to its multi-award winning design work.

Matthew Chung
9 hours ago

Infographic: Who is today’s man?

Work and financial stress worry some, but most just want to spend time with their kids.

Tanya Kostiw
9 hours ago

Chris Jordan departs Y&R

CCO Israel Diaz will captain the team of execs in a “flatter” model as the former president and CEO leaves the shop.

Matthew Chung
1 day ago
milk

Milking your mind

The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.

Megan Haynes
1 day ago
bluenose

A modern tale about the Bluenose and Robin Hood

Dominique Trudeau on the power of feisty, agile and small shops.

Staff 
1 day ago
how to dad

General Mills quests for men

A new cereal line just for dads is just the start of the food co’s plan to win back guys to the category.

Megan Haynes
1 day ago

Engagement Labs acquires Entrinsic

The digital agency will integrate into the data and insight provider’s Toronto office.

Tanya Kostiw
1 day ago

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Tanya Kostiw
2 days ago
Maple Leaf GP 3

Wintry creative and vintage designs win at Clio Sports

Goaaaal! Check out which Canadian agencies and sports teams scored big at last week’s award show.

Jennifer Horn
2 days ago

Take a cue from flawed French fruits

Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.

Staff 
2 days ago
sarahricharsdon_hallmark_49

Hallmark ups the style ante

The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.

Tanya Kostiw
2 days ago
shutterstock_100820248

Remove the chore from in-store

KBS+’s Lyranda Martin Evans on how to make loyal customers out of moms, and the reason stores should serve great coffee.

Staff 
2 days ago
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