Creative Agencies: Sponsored Supplement
Brilliant ad creative… it isn’t a ‘nice to have’ – it’s a killer competitive edge
Jon Finkelstein joins Twist Image
The WPP agency has brought in the former Proximity SVP/ECD to help transform its creative work.
The connected family
Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft’s Alyson Gausby.
Beau’s wants YOU
Agency Public is helping the beer co throw a party to get young voters out for Toronto’s municipal election.
Kraft dips into the plush toy space
First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.
Grey Vancouver names new CD
Former Rethink partner Katie Ainsworth joins the shop to lead the creative product.
Ring ring! Who’s there?
Take inspiration from Samsung’s attempt to woo nosy customers.
Proximity wins new business
The agency picks up the Queen’s School of Business account and extra work for Mercedes-Benz and RBC.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
What branded content isn’t
It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.
Tangerine spies wearables in its future
In a bid to stay on the bleeding edge, the bank has rolled out biometric technology, which could pave the way for banking with wearable devices.
Le Saint-Suplice’s suite stories
The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.
Meet Wood and Graphite, D&AD’s new Pencils
Nominations and In Book be gone! The London-based org has replaced the former award titles with new Bronze and Silver equivalents.
Throwback Thursday: Strategy in 2008
For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.