With the increasing cost of sports - especially hockey - parents are being asked to help fund more and more activities. 

Sponsored Supplement

FlipGive amps up sports and community sponsorship

The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.

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Check it out: A shocking workout

Athletes Carey Price and Kaylyn Kyle light up their routines with Under Armour’s Charged line of shoes.

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New York Fries’ golden poutine touch

A contest promoting a new bacon poutine looks to drive meal sales following the QSR’s sale to Cara.

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Match acquires Quadrant

The experiential agency increases its Canadian footprint by acquiring Quadrant and its subsidiary, Q2 Integrated.

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Samsung launches a pop-up

The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand’s latest appliances.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.

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Science fiction tech gets a reality check

From mind control to teleportation (well, sort of) the future of marketing is here.

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In defence of long-form content

Pound & Grain’s Jackson Murphy and Michelle Knight on why we shouldn’t just let emoji conversations take over.

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RW&Co. puts on a (stylish) game face

The retailer teams up with P.K. Subban and his family to score on its suit line.

Boating

Beer on the boat no laughing matter

But the Canadian Safe Boating Council tries some humour to bring attention to a serious risk issue.

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Next Big Things: Creativity gets automated

Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.

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Square One makes the glamorous personal

The mall gives an inside look at the luxe life for a new fall campaign and TIFF sponsorship.

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Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

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Next Big Things: Data will drive a better experience

The sharing economy is ripe for brands to get a slice, plus the big opportunity with personal data exchanges.

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Check it out: Answering tough questions

The Ontario government touts an updated sex ed curriculum with a new spot from Grey.