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Weekend Reading: The next wave of branded content
Branded ContentHere’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.
17 hours ago
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Shopper Innovation Awards 2014
Awards / Shopper MarketingIkea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.
3 days ago
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Future-proofing
Agencies / InnovationGuest editor Steve Mykolyn enlists industry heavy-weights to reveal their thoughts on how to keep up, and stay relevant, in today’s quick-changing world.
1 week ago
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The 2014 Creative Report Card
Awards / CreativeStrategy unveils its rankings of big winners at international, national and regional advertising award shows. DDB tops the agency list, while McDonald’s is the top advertisers.
Microsoft tells women’s stories
News / WomenThe tech company unveiled a giant black and white portrait of strong female leaders as part of a social media campaign.
Empowering female ads
Screening Room / WomenIn honour of International Women’s Day, check out these spots that encourage women and challenge stereotypes.
Canadians join the One Show jury
AwardsRethink’s Dre Labre and Blok Design’s Vanessa Eckstein take the country’s jury count to five at the New York awards.
Top Cannes contenders: Creative Effectiveness
Agencies / Awards / CannesStrategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.
Interaxon’s mind games
InnovationThe brainwave-sensing headband maker has already partnered with Microsoft for games you can control with your mind.
Infographic: Mobile by the numbers
Digital / Electronics / Mobile / ResearchMore than half of millennials use a smartphone while watching TV, but 84% browse unrelated content, and other interesting insights from a new study on mobile habits.
Rethink grows Molson Coors remit
Agencies / Hires / Industry MovesThe Toronto agency adds the Creemore account to its growing beer roster.
Tomorrow’s retail tech today
Innovation / RetailThe store of the future is already here, and it’s imitating the web while getting smaller and smarter.
SapientNitro Toronto hires an ECD
Agencies / Hires / Industry MovesMichael Howatson, a 20-year industry vet with a strong digital pedigree, joins the agency.
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