Grey to debut first creative for Volvo

Agencies / Automotive

The Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.

Mark Rozeluk joins Secret Location as CD

Agencies / Hires / Industry Moves

Rozeluk (pictured) was most recently the creative director for Trapeze before joining the Toronto-based digital agency.

123W to hit the stage at Cannes

Agencies / Cannes

The Vancouver shop will present on how it’s gone from a garage to a linen factory and why it’s a different type of agency.

Carpe diem: A marketing renaissance in the making

Innovation

Aldo Cundari looks at why change needs to come from the top.

Tim Dolan launches digital consultancy

Agencies / Industry Moves

The former VP digital at Cossette is starting off with two clients he’s helping manage the transition into digital channels.

Tangerine’s racing trains

Financial+Insurance

In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.

Want someone to follow the crowd? Turn up the heat

Research

Warm temperatures make people more likely to conform in their purchase decisions and view a product as more valuable: studies.

Rethinking the printer

Innovation

Take inspiration from this reinvention of an everyday object: The Roomba of printing has arrived.

The niche social networks Canadians are adopting: study

Research / Social media

Microsoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.

AToMiC shortlist: part three

Awards

Strategy’s got your Best Brand Integration nominees.