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What kind of CMO are you?

A new global study by Forbes shows the goals, strengths and struggles of top marketers are more similar than one might think.

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First speakers announced for Lions Innovation

A new “festival within the festival” and data-focused award bring more tech and digital programming to Cannes.

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Check it out: Smart goes big out of home

Smart hope to remind drivers that good things come in small packages.

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Starbucks brings a taste of France

The coffee chain looks to put food in the hands of more customers with artisanal pastry offering La Boulange.

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Barbie packs some power

The brand’s new global campaign is all about showcasing how girls can be superheroes in their everyday lives.

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Serge Rancourt leaves DS+P

The partner has sold his shares in the agency to pursue other opportunities outside of advertising.

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Bob finds its new CD

Former Tank CD Stephane Jean will lead creative at the agency, bringing a mix of design and digital expertise.

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Canadian consumers to cut spending

More Canadians are pessimistic about the country’s overall economic direction, the latest Consumerology Report says.

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Record number of Canadians named Cannes jurors

Ten Canadians, including Grey’s Patrick Scissons and Wax’s Monique Gamache, will sit on juries this year.

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Taxi Vancouver wins craft beer business

The win is the first agency arrangement for B.C.’s Phillips Brewing Co.

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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McDonald’s goes local

For its new national campaign, the brand is showcasing the faces behind the arches.