RBC’s bottomless back-to-school push
The bank wants parents to know they don’t have to choose between kids’ wants and needs.
Making sex trafficking recognizable
Covenant House Toronto’s new public awareness video aims to show that the problem isn’t limited to outside Canada.
DentsuBos adds new group CDs
Two former KBS Toronto staffers join the shop’s team.
Check it out: A new club for ‘real men’
The Dollar Beard Club begins shipping to Canada today.
Pick up and win in Trinity Bellwoods
This Kickstarter endeavour wants to make a game out of a quintessential Toronto experience.
What’s behind Creative Effectiveness wins?
Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.
Up to the Minute: New project for Launch*pad
Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.
Check it out: Scotiabank’s romantic action
The bank delivers some epic flair to help one guy pop the question.
Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.
Kraft Dinner gets an affectionate rebrand
The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.
Getting hooked on good deeds
Want to feel euphoric today? The Rideau Hall Foundation shows how easy it is to give back.
Samsung to open its largest store in Canada
Breaking ground in Ontario’s Sherway Gardens, the brand will have an experience zone for product trial.
Sex in ads: you’re doing it wrong
A new research analysis suggests that violence and sex can have a negative impact on how we see brands.