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Frosted Flakes goes after the millennial man

A new all-digital campaign from the Kellogg brand goes after male sports fans.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Quaker tries to tame the morning

Move over mic drop. The brand showcases mom as the hero of the morning with its new fall campaign.

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Camp Jefferson names new ECD

Guybrush Taylor returns to Canada to take on the role at the Toronto shop.

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Brands of the Year 2016: Leader of the pack

Here’s how President’s Choice spent the past 30 years challenging what it means to be a store brand.

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The new personal values of Canadians

A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.

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ICA debuts new brand identity

The refreshed visuals, created by Sid Lee, will be deployed across all of the organization’s initiatives.

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Brands of the Year 2016: Cineplex sees the big picture

Movies and gaming and dining, oh my! How the once-traditional theatre chain is diversifying its business.

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What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

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Coca-Cola Life launches in Canada

The naturally sweetened drink comes to Canada as the brand hopes to offer more choice to consumers.

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Trans Canada Trail says hello

The first major marketing effort for the country-wide attraction focuses on how it connects all Canadians.

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One wild escalator ride

How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.

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Up to the Minute: A new win for Veritas

Plus: Narrative’s new co-CDs, hires at Ketchum and more news you may have missed.

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Home Hardware selects John St.

The independent home improvement retail chain looks to refresh its creative thinking after a review over the summer.