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Sunni’s shining career
Industry MovesAs the media maven prepares to begin a new chapter, we look back at how she reshaped the industry.
4 hours ago
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Modern-day gentlemen
Fashion+Clothing / Food+BeverageGuys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up.
24 hours ago
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2013 Agencies of the Year
Agencies / AwardsJohn St., OMD and Tribal Worldwide take home top honours in this year’s awards, plus find out who snagged Silver, Bronze and Honourable Mentions.
November 5, 2013
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The hits keep on coming
Digital / RadioRadio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?
November 4, 2013
Trending in 2014
Branding / DigitalWe ask a few pundits to weigh in on the biggest marketing trends they expect to see in the next year.
Future technology…today
InnovationA look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.
We need a value play
ExperientialJay Chaney on the need to look at brand relationships with consumers and connect with them in a new manner, and to find different ways to monetize that relationship.
![songofstyle_headshot[1]](http://cdn.strategyonline.ca/wp/wp-content/uploads/2013/12/songofstyle_headshot1-160x120.jpg)
Luxury brands’ content play
Digital / Fashion+ClothingGreat content on digital platforms linking to an e-commerce offering is becoming a necessity in the high-end fashion retail market
Updated: Creatives respond to the government’s anniversary logo
Digital / GovernmentUnhappy with the proposed logos for the country’s 150th birthday, designers from national and international agencies suggest alternatives.
New partnership brings Wi-Fi to TTC stations
MediaPerformance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
Marketing trends: what’s hot and not
DigitalShorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.
Less pick-up, more ROI
CreativeHeroes & Villains’ Emma Hancock makes the case for Canadian-made creative.
Executive changes at Publicis
Agencies / Hires / Industry MovesAndrew Bruce has been appointed president and CEO of Publicis Worldwide, North America while his brother Duncan Bruce takes over as president and CCO of Publicis Canada.
Urbanites by the numbers
Real Estate / ResearchThe urban-dwelling demographic can present a significant opportunity for marketers, as well as some challenges. Here are some facts about this group.
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