ArminHuska

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We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.

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Toronto Silent Film Festival’s puzzling campaign

The event once again leverages Instagram to reflect the innovation behind the movies it screens.

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Pricing Solutions acquired by Iris

International shop sees high growth potential in pricing strategy and plans to seed its network with it.

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Ontario targets the monkey on students’ backs

The government’s first student-focused campaign uses humour to communicate OSAP changes.

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DentsuBos adds to Toronto creative team

The agency has brought on 10 new staff to grow the department, including a pair of new creative directors.

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Videotron launches a chatbot

Customers can get show and movies recommendations based on what they say to “Chillico.”

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Not all tech can live up to the hype: column

Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.

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JWT partners with Thunder on programmatic creative

Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.

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Hootsuite bets big on boosting data

The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.

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Strategy Awards names its three co-chairs

Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.

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Modern Craft adds partner to expand consulting offering

Peter Petralia joins the Vancouver marketing consultancy to help clients’ marketing machines run smoother.

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Tourisme Quebec focuses on its full offering

A new campaign and interactive documentary aims to show the diversity of things to do on a trip to the province.

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Camp Jefferson wins Porsche Cars Canada

The agency change comes as the luxury auto brand looks to build its brand in this market.

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Oka takes its versatility message national

The cheese brand launches its first campaign focused on boosting its entire portfolio.