Dentsu Aegis’ Isobar acquires Spoke Agency
Founders Jeff Greenspoon and Kai Exos will be staying on as leaders as their shop becomes part of Isobar Canada.
Genius gifts and creative gestures
Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.
The passion of the marketer
Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.
Happy holidays adland!
Strategydaily is closing shop until Jan. 5, and to bid y’all adieu here’s our holiday greeting written ‘specially for you.
What keeps marketers up at night?
We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.
Why BCP merged with Publicis Montreal
The two Publicis-owned shops didn’t want to be in competition, according to agency execs.
Trends you might have missed
Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.
2014 Marketers of the Year
Here’s the skinny on what made these folks rise to the top of our list.
TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
Mid-season TV check-up
It’s that time of year, folks! Read up on the verdict thus far and what’s next.
Creating for the next generation
Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.
Shopping at Pearson is looking up
Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.
Taxi to restructure in 2015
The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.
Inside Expedia’s content play
What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.