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Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.

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A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.

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Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

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Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

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L’Oreal amps up the take-home experience

With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.

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Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.

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Are retailers missing what shoppers really want?

Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.

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What’s working, what’s gone, what’s next

How are networks faring, and what do they have in store for mid-season?

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Google hires a CD

The tech giant has brought in Michael Halminen, former SVP/CD from MacLaren McCann, to help bolster ties with agencies.

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Who are Lowe Roche’s newest ECDs?

The two new creative heads will work to grow the department with a bevy of hires in the new year.

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Inside Salvation Army’s non-festive strategy

The non-profit is trying to show it’s more than just a Christmas charity with a new campaign to keep it top of mind year round.

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The dirtiest word in advertising

Heroes & Villains’ Emma Hancock asks: Can you tell a good Christmas story without the word Christmas? Likely not.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Danone names National as PR AOR

The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.