Check out marketing’s ‘Most Powerful Women’
Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.
Infographic: Loyalty and holiday shopping
Almost half of consumers will buy their favourite brand as a gift for someone else, and other seasonal shopping stats.
The great mom divide?
Is there a difference between the stay-at-home mom and the working mom when it comes to consumer behaviour? Harbinger’s Jennifer Lomax investigates.
Walmart wants to solve your holiday problems
Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.
BMO’s advice you can use
The bank brings a slice of life to new online ads in a bid to make investment more approachable.
How does TD #MakeTodayMatter?
Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.
Smart Set to close
After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.
How Canadians will shop this season
Gen Xers are more likely to use an app to shop than millennials, and other stats from Google’s shopping survey.
Kronenbourg names new AOR
Toronto-based agency Trevor//Peter snagged the assignment, rounding out its portfolio of Carlsberg-owned beers.
Blood Sport: Interactive blood donation
A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.
Sid Lee opens L.A. office
The agency will set up a shop in pro-bono client Movember’s space, with Kristian Manchester named ECD.
Creating a Kayak for the pet-obsessed
Geoffrey Roche talks about finding ways outside of advertising to support his efforts to help dog owners.