Holt Renfrew Centre gets hyper local
Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.
MasterCard adds new loyalty tech to arsenal
Bye bye Costanza wallet. MasterCard and One Inc. are working to put all your rewards cards in one place.
Former BMO VP returns to Bond Brand Loyalty
Rob Daniel heads back to the loyalty firm after two years with the bank to lead its customer insight team.
The Source plugs into Pearson
The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.
Launch! adds retail might to its ranks
The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.
Awake aims to hit the right note with music fans
Eschewing sports and movies, the caffeinated chocolate bar melts into a new partnership with Universal Music.
Danette’s indulgence play
How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.
Barilla sends in the experiential troops
The pasta brand is coming out of its shell (so to speak) after years of high conversion rates as a result of sampling, and has upped its presence at events.
Sport Chek adds mystery to back-to-school
The retailer is pushing into the BTS battle with a school locker students can actually get excited about.
The ICA looks for a few good clients
The association wants to show off the best-in-class companies in its inaugural Client of the Year award.
Brands grab hold of ice buckets
From Volvo to TD, brands are taking on the ALS challenge. But is it refreshing or pouring cold water on the trend?
Throwback Thursday: strategy in 2001
For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.
Future transforming ideas: feel-good innovation
Next up in our innovative ideas series: connected double-doubles for charity and rewarding smart driving.
Mark’s banks on jeans
VP of marketing and digital Frederick Lecoq on how denim marks a shift in brand focus to urban, confident, casual Canadians.