Montreal

Tourisme Montreal’s moments get a second life

The organization taps eight local directors to put their unique spins on tourists’ #MTLmoments.

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Taking adulting seriously

How digital brands are connecting with millennials by taking the fear out of growing up.

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Sport Chek takes its real-time messaging offline

Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors’ playoff run.

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Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

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Check it out: McDonald’s menu upgrade

A charity initiative swapped out the traditional “hamburger menu” on major websites for a tastier-looking version.

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Gen Z, by the numbers

Sorry, millennials. Marketers are already looking to the next generation.

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Cossette named AOR for Tourism Yukon

The assignment is one of three recent business wins for the agency’s Vancouver office.

Canadian

Check it out: Canadian Tire takes customers to school

The retailer pushes its MasterCard rewards with a new spot focused on math basics.

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Time to recognize Canada’s top media directors

Nominations for this year’s competition are due June 30.

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Yours, mine and ours

Why traditional brands, from clothing to cars, are playing nice with the sharing economy.

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Check it out: Would this happen at your work?

A new campaign for the Ontario Road Builders’ Association points out our hypocrisy.

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Up to the Minute: Ketchum brings on a new SVP

Plus: Another round of new hires for Shikatani Lacroix and more news you might have missed.

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Carte Blanche gets mixed up

Lg2 and FCB Montreal win in the Montreal region of Astral’s out-of-home creative competition.

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There’s a taco for that

Old El Paso’s campaign serves up a taco for every occasion.