Mobile & cross-screen buys drive online video ad effectiveness
New devices with bigger and better screens, and new mobile video platforms and formats launch constantly, supplying endless new options and opportunities for brands to reach audiences.
Canadian Tire flies the flag at new heights
For Canada Day, the retailer takes the chance to show it values the same things as people across the country.
Dare Vancouver becomes Camp Pacific
The Vision7 shop gets a new name and office, but will retain its current client base.
Durex’s Canadian positions
With the “Maple Cinnamon Twist” and “Beaver Tail,” the brand gets patriotic to kick off its new campaign.
Back page: Rewriting Fall TV
We take a more brand-friendly approach to re-imagine the new shows.
MacLaren wins Tourism Partnership of Niagara
The agency will handle all creative and media as the organization looks to promote its offerings beyond the Falls.
An erratic time for TV
PHD’s Rob Young sums up the trouble the TV landscape is in.
The primetime jungle heats up
In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
Is your brand trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most.
Cannes wrap-up: A big year for Canada
See the final awards tally, plus a look back at our coverage from the festival.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
Canada strikes Gold, Silver and Bronze in Film
People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.
Leo, Grey stand tall in Titanium and Integrated
Canada’s top-performing campaigns at Cannes this year have each earned a Lion in one of the festival’s most coveted categories.