Industries team up to drive intelligent packaging use
A new leadership council made up of CPG and packaging executives looks to boost adoption of interactive labels.
Shopper Innovation Awards shortlist revealed
Labatt gets the most nods for its campaigns by UM and Hunter Straker.
Are we really in a recession?
As food prices rise and the loonie falls, TracyLocke’s Jason Dubroy offers his thoughts on how to be prepared.
West Edmonton Mall’s navigation plan
How North America’s largest mall is attempting to be less overwhelming with interactive kiosks.
Bringing ‘earn and burn’ to financial services loyalty
A new app-based offering aims to speed up shoppers’ ability to redeem their credit card rewards.
Union makes two exec promotions
Keefe Lee and Jen Dark have both been appointed to VP positions to lead innovation and integrated production.
David’s Tea co-brands for clean water
A new product line with Me to We will help fund clean water initiatives in Kenya.
Verdict: Milk West bites into branded content
How the “Snack Time” series has gained a strong online following among the teenage target.
Doritos Ketchup is the new rose
The brand is hoping people will fall in love with its chip bouquet this Valentine’s Day.
Check it out: Agency sweet hearts
Calgary shop Evans Hunt has created a Valentine’s gift only suitable for ad folk.
Lg2 names new agency presidents
As part of the shop’s unique succession plan, three new leaders take the lead in each of its offices.
M&M Meat Shops revamps its brand
The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.
How Harry Rosen is celebrating Chinese New Year
The retailer ups its digital efforts for the holiday by jumping on Weibo and WeChat.