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2012 strategy’s Creative Report Card winners revealed
AwardsLeo, DDB and BBDO top agency list, while James Ready, Wrigley and Mars Canada top advertisers list.
January 24, 2012
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The 2012 CASSIES winners revealed
AwardsNewfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.
January 23, 2012
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Call for entries: The Cause + Action Awards
AwardsSubmissions are now open for strategy‘s annual awards celebrating brands that are making a difference.
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L’Oreal’s digital makeover
Health+BeautyStrategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.
January 20, 2012
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Trends to watch in 2012
NewsWhen JWT released its global trend report, strategy asked some experts to weigh in on the findings and predict some trends of their own.
Canadian Lung Association coughs up a unique campaign
Non-profitDeparting from its conventional ways, the organization has appointed a phlegm spokesperson to educate Canadians about coughs.
Mars works, rests and plays with Canadians
Food+Beverage / TelevisionThe chocolate bar brand launches a new campaign with a TV spot and mini-doc showing how it helped a town build a hockey rink.
Budweiser creates a ‘Super’ experience
Beer / TelevisionThe beer co’s marketing manager reveals the strategy behind its Canadian Super Bowl spot.
Charier and Grenier to lead Nolin BBDO
Awards / Industry MovesAs BBDO Worldwide tops The Gunn Report again, BBDO Canada appoints Stephane Charier and Genevieve Grenier as directors general of the Quebec agency.
WWF rallies grannies to help fight climate change
Non-profitThe organization’s second National Sweater Day has grandmothers calling in to remind people to put on a sweater and turn down the heat.
AToMiC: CBC takes off with a new narrative
Digital / TelevisionIn its first ever transmedia execution, the broadcaster launches an interactive game for its show, Arctic Air.
Bell gets chattier
MobileThe company has expanded its “Let’s Talk” campaign with an increased online presence.
Canadian Tourism Commission travels to Oz
Travel+TourismThe first campaign by the CTC since the launch of its “Signature Experiences Collection” platform is being rolled out in Australia.
Miele’s open Haus at IDS
Design / ExperientialThe appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Dogbook barks up a new tree
DigitalGeoffrey Roche talks about advertising opps on the redesigned site as well as plans for his blog, 44Shoes.com.
