With the increasing cost of sports - especially hockey - parents are being asked to help fund more and more activities. 

Sponsored Supplement

FlipGive amps up sports and community sponsorship

The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.

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Moneris partners with Razorfish

The Toronto shop will develop a new digital platform for the payment tech provider as part of a broader digital strategy.

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Tank wins Reitmans

The agency will lead creative and strategy as the retailer looks to rejuvenate its brand with a new national spokesperson.

IKEA

Next Big Things: Mobile tech will make everything smarter

Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.

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Out of the agency, into the frying pan

Why one former ad man left the business for the kitchen.

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To skip, or not to skip

Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.

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Up to the Minute: Meet the new Kraft Heinz president

Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.

Hanlon, Gentile, Capobianco & Szabo

Proximity hires UX, strategy leads

Joe Szabo and Paul Hanlon join to help integrate their practices with the shop’s day-to-day creative.

Hilroy

The power of paper

The pen and notebook are mightier than the tablet in Hilroy Canada’s new campaign.

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Culture beyond the beer cart

Lg2′s Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn’t good enough.

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TD’s growing interest

From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.

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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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2015 Agency of the Year shortlists revealed

Did your shop make the cut? Here are finalists in the agency, digital, media and PR competitions.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.