Mobile & cross-screen buys drive online video ad effectiveness
New devices with bigger and better screens, and new mobile video platforms and formats launch constantly, supplying endless new options and opportunities for brands to reach audiences.
An erratic time for TV
PHD’s Rob Young sums up the trouble the TV landscape is in.
The primetime jungle heats up
In today’s PVR and binge-watching world, media experts weigh in on which shows will make the cut this season.
Is your brand trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most.
Cannes wrap-up: A big year for Canada
See the final awards tally, plus a look back at our coverage from the festival.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
Canada strikes Gold, Silver and Bronze in Film
People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.
Leo, Grey stand tall in Titanium and Integrated
Canada’s top-performing campaigns at Cannes this year have each earned a Lion in one of the festival’s most coveted categories.
In the jury room with… Google’s Michael Joffe
The juror on why brands need to stop playing nice and what #LikeAGirl could have done to place higher in Branded Content.
Canada shut out of Film Craft
Four chances were not enough in the increasingly crowded category, with the Grand Prix going to U.K.-based John Lewis’ Christmas spot.
Canada’s four Branded Content wins
Our country takes home two Silvers and two Bronzes in the category.
Cannes 2015: Navigating YouTube and beyond
Reza Izad, CEO and co-founder of Collective Digital Studios, on the future of collaboration between brands and content creators.
No Grand Prix or Canadian win in Creative Data
But the work that did win in the category, as well as in Innovation, offer lessons on where both are headed.