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Dentsu Aegis’ Isobar acquires Spoke Agency

Founders Jeff Greenspoon and Kai Exos will be staying on as leaders as their shop becomes part of Isobar Canada.

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Genius gifts and creative gestures

Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

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Happy holidays adland!

Strategydaily is closing shop until Jan. 5, and to bid y’all adieu here’s our holiday greeting written ‘specially for you.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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Why BCP merged with Publicis Montreal

The two Publicis-owned shops didn’t want to be in competition, according to agency execs.

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Trends you might have missed

Say goodbye to giftvertising, and say hello to YouTubers and anyone but mom. Here’s what you should keep an eye on in 2015.

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2014 Marketers of the Year

Here’s the skinny on what made these folks rise to the top of our list.

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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Mid-season TV check-up

It’s that time of year, folks! Read up on the verdict thus far and what’s next.

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Creating for the next generation

Media cos are venturing into the over-the-top video playground and hoping advertisers will join the game.

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Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.

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Taxi to restructure in 2015

The loss of Telus continues to affect the agency, with changes at the exec level that have resulted in the departure of Nancy Beattie.

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Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.