FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Tostitos serves up tasty tweets
The brand takes to Twitter to instantly deliver recipes featuring anything fans might be craving.
A-B InBev reaches tentative deal to buy SABMiller
If finalized, the new brewing giant would control 30% of the global beer market.
A new VP for Cossette
Lynn Chow returns to Canada from Singapore to take on the VP, client lead role.
Starbucks brings mobile ordering to Canada
The coffee giant lets Toronto-area customers skip the line with the new service.
Back page: Caveat emptor
We bring some humour to the election, with a brand-centric twist (natch).
High-tech election mishaps
It’s not easy running for office in today’s digital age.
Up to the Minute: New leadership at Citizen Relations
Plus: talent and clients added at Red, and more news you might have missed.
Labatt purchases Mill Street
The Anheuser-Busch InBev company gets another stake in the craft brew game with the acquisition.
Brands get on the Blue Jays bandwagon
How Ikea, Honda and Budweiser showed a little spirit ahead of the team’s first playoff game.
RBC looks for change
A new CSR initiative with Free the Children aims to help young Canadians bring their world-changing ideas to life.
What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
Tetley signs on for MsLabelled
The web series returns with the tea brand integrated into the fashion comedy.
Scotiabank’s (adorable) reality check
The bank encourages young parents to save early by showing some far off guesses about the cost of education.
CFL names new head of marketing
Christina Litz takes on the role, while several other senior-level staff have been given expanded positions.