MarbleLive names Rethink AOR
Marblemedia’s in-development water park will work with the agency on brand identity.
Wearables on the rise
New survey data shows 18% of Canadians currently own a piece of wearable tech, with 20% looking to adopt soon.
Google Glassing the road less travelled
Royal Roads University wanted to bring its classroom to the world, so it teched-out some students for a virtual tour.
Throwback Thursday: strategy in 2014
Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.
Check out marketing’s ‘Most Powerful Women’
Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.
Infographic: Loyalty and holiday shopping
Almost half of consumers will buy their favourite brand as a gift for someone else, and other seasonal shopping stats.
The great mom divide?
Is there a difference between the stay-at-home mom and the working mom when it comes to consumer behaviour? Harbinger’s Jennifer Lomax investigates.
Walmart wants to solve your holiday problems
Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.
BMO’s advice you can use
The bank brings a slice of life to new online ads in a bid to make investment more approachable.
How does TD #MakeTodayMatter?
Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.
Smart Set to close
After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.