Old Yale’s bottle-tainment play
The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.
A new standard for store brands
Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.
Trending in #2015
From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.
L’Oreal amps up the take-home experience
With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.
Natrel finds a festive face
As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.
Are retailers missing what shoppers really want?
Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.
Google hires a CD
The tech giant has brought in Michael Halminen, former SVP/CD from MacLaren McCann, to help bolster ties with agencies.
Who are Lowe Roche’s newest ECDs?
The two new creative heads will work to grow the department with a bevy of hires in the new year.
Inside Salvation Army’s non-festive strategy
The non-profit is trying to show it’s more than just a Christmas charity with a new campaign to keep it top of mind year round.
The dirtiest word in advertising
Heroes & Villains’ Emma Hancock asks: Can you tell a good Christmas story without the word Christmas? Likely not.
Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
Danone names National as PR AOR
The Montreal firm is tasked with boosting the visibility of the brand to help it compete in the crowded yogurt category.