Allen Oke leaves TBWA for Zulu
The ECD’s departure comes after nearly 11 years with the agency.
Michael Murray joins Publicis
The agency’s new VP and creative director joins to lead work on Rogers after four months at SapientNitro.
Burger King fosters love for chicken fries
The QSR turns to social to promote its new product launch and return its focus to millennials.
Adidas begins to “Run More”
The brand looks to be a running leader, starting with a series of custom routes and playlists in four Canadian cities.
CIBC’s strategy to stand out
The financial co has refreshed its branding after hearing that consumers see all banks as alike.
Leo Burnett picks up Black Pencil
Check out all the other Canadian work awarded honours from D&AD this year.
Steam Whistle brews a celebration
The beer brand highlights its 15th anniversary with a new series of mini-docs.
Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies Publicis and JWT took home top honours at last night’s award show.
Up to the Minute: Marketel’s museum win
Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.
AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
AToMiC Awards: Shock and awe
Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.