Marketers expect to grow their teams in 2018: study
A recent survey suggests marketers face strong growth opportunities this year.
Timberland to push further into Canada
Ahead of launching into ecommerce, the footwear and apparel company is looking to build a more local voice through social.
How Air Miles plans to win loyalty
The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.
Corner Office Shifts: GM’s new SVP and Cadillac president
A round-up of senior-level executive changes you may have missed.
McCain picks The Hive and Mile Inn
The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.
Fairfax to buy Toys ‘R’ Us Canada
The bid will keep the retailer’s Canadian subsidiary and 82 stores up and running.
Here Be Monsters opens in Vancouver
The new creative agency was founded by partners who bring experience from Taxi and Grey.
Sunnybrook enlists war photographers for latest campaign
The hospital aims to highlight “the courage and grit” of its staff, researchers and patients.
Emerald Health Therapeutics picks DDB as AOR
All of the agency’s divisions will contribute to the assignment in support of the cannabis producer’s growth plans.
OMHA touts the benefits of community sport
The body governing minor hockey in Ontario launches its first marketing campaign as participation slows.
Natrel aims to offer a ‘touch more’
The Agropur brand has unveiled a new creative platform, positioning itself as a “culinary partner.”
Five new CDs at 123w
A series of new projects has led to hires and promotions across departments at the Vancouver agency.
DAZN brings ‘greatness’ to the soccer season
A new campaign encourages fans in Canada to get up bright and early for one of the year’s hottest games.
