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Cause marketing to the extreme
CSRThe desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
May 2, 2013
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Moving the needle on C-Suite diversity
Industry MovesIn part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.
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2013 Cause + Action awards
Awards / CSRBell tops the list of brands that appealed to micro-givers with programs that call for minimal effort. Read on to hear about all the winners.
May 2, 2013
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Fiona Stevenson moves to Hotspex
Industry MovesThe former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.
Y&R adds five to its creative team
Industry MovesThe Toronto agency has brings in two new creative directors, an art director and another two copywriters.
Dare Vancouver appoints new CDs
Industry MovesFormer ACDs Addie Gillespie and Mia Thomsett were promoted into the roles following the departure of Rob Sweetman and Bryan Collins in January.
Global shopper marketing tour: down under edition
Retail / Shopper MarketingInfluence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.
Shoppers Drug Mart launches summer campaign
Pharma/Beauty / Shopper MarketingThe retailer’s big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.
Ruffles grills with an in-store campaign
Shopper Marketing / Social mediaThe PepsiCo brand launched the in-store “Max out your grill” campaign and contest for shoppers to win a BBQ.
Capital C’s Bennett Klein steps down as partner
Industry MovesThe creative planner will continue to work for the agency as a consultant on brand development and strategic planning.
Consumerology: Don’t tweet angry
Retail / Shopper Marketing / Social mediaBensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.
Who’s showrooming, and how?
Mobile / Retail / Shopper MarketingA new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.
In the aisles with The Beer Store’s Andrea Randolph
Retail / Shopper MarketingThe VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.
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