2016-10-canadapost

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Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

iogo

Iogo shows off its new look

An in-store fashion show formally debuts the yogurt’s new branding as part of a new masterbrand approach.

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Cineplex elevates the magic of film

The follow-up to “Lily & The Snowman” finds another heartwarming to way to get Canadians to prioritize the things they love.

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Ronald McDonald House has your number

Family connection is at the heart of the charity’s social giving campaign.

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Fuse bolsters content team

New digital strategist Anastasia Tubanos will help lead the agency’s content strategy efforts.

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Ourdata’s charitable ad-blocking solution

The “ad enabler” reimburses users for having their data collected and used by brands.

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Buy your tree from Bacardi

A pop-up Christmas tree market aims to build a connection between the rum brand and the holiday season.

cysticfc

Cystic Fibrosis Canada picks its moment

The organization’s first fully-integrated campaign uses real stories to show the impact of the rare disease.

giftsofhope

Plan Canada refreshes Gifts of Hope

The non-profit positions its annual giving campaign as the perfect gift for the hard-to-shop-for person on your list.

sofresh

SoFresh embraces its Canuck roots

A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.

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Central Station caps off a year of growth

A dozen new hires have joined the agency in response to increased client demand.

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Stimulant’s gift guide for creatives

From robot bartenders to WiFi-boosting lightbulbs, we’ll help you find the perfect thing to put under the tree.

WakeUpRooser

Wake-Ups has mass market dreams

The caffeine pill brand returns to advertising after 65 years with new videos and a rooster roaming the streets.

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Bleublancrouge launches BBR Studio

The agency’s new internal production studio will give it greater control of the creative process.

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Calder Bateman wins Grand Clio

The agency’s provocative “HIV Tonight” campaign was the lone Canadian winner at this year’s Clio Health awards.