Fueling the content pipeline and building deep consumer connections
Experiential marketing is no longer simply a campaign add-on.
Edelman’s national approach
Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.
Twist Image to become Mirum
The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.
Gunn Report revealed
Can you guess which agency placed highest for Canada in the annual award ranking? Hint: Think #likeanagency.
YouTube taps the big game to promote its stars
How the Google-owned network is using Super Bowl spots as bait to reel in fans for its own half-time show.
Nolin BBDO names new managing director
Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.
Jean Coutu picks Havas for digital
This is the first new account win at the recently restructured agency.
Crash the Super Bowl crashes Canada
The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.
Visualizing what’s hot in advertising
Expect to see more text layered over blurry images. Shutterstock rounded up some top visual trends for the year ahead.
Watson makes some poutine
IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.
P&G, Chevron celebrated for diversity
How both companies are attracting and retaining women in senior leadership roles.
A canon for CPG marketers
Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.
Save-On-Foods rolls out solutions centres
A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.