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Allen Oke leaves TBWA for Zulu

The ECD’s departure comes after nearly 11 years with the agency.

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Michael Murray joins Publicis

The agency’s new VP and creative director joins to lead work on Rogers after four months at SapientNitro.

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Burger King fosters love for chicken fries

The QSR turns to social to promote its new product launch and return its focus to millennials.

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Adidas begins to “Run More”

The brand looks to be a running leader, starting with a series of custom routes and playlists in four Canadian cities.

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CIBC’s strategy to stand out

The financial co has refreshed its branding after hearing that consumers see all banks as alike.

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Leo Burnett picks up Black Pencil

Check out all the other Canadian work awarded honours from D&AD this year.

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Steam Whistle brews a celebration

The beer brand highlights its 15th anniversary with a new series of mini-docs.

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MS Society’s poutine pledge

The new fundraising campaign asks donors to make uniquely Canadian commitments, like wearing toques and eating maple syrup.

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Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies Publicis and JWT took home top honours at last night’s award show.

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Up to the Minute: Marketel’s museum win

Plus: New hires at Ariad and Razorfish, and other news you may have missed this week.

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AToMiC Awards: Getting in on the action

Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.

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AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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AToMiC Awards: Shock and awe

Surprising and delighting consumers is child’s play. check out the brands that have taken the surprise factor to the next level.