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Sponsored Supplement

Fueling the content pipeline and building deep consumer connections

Experiential marketing is no longer simply a campaign add-on.

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Edelman’s national approach

Five senior-level promotions, including John Clinton and Lisa Kimmel, are meant to give the PR firm a stronger national perspective.

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Twist Image to become Mirum

The WPP shop is joining a new digital agency network, along with 10 other shops from around the globe.

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Gunn Report revealed

Can you guess which agency placed highest for Canada in the annual award ranking? Hint: Think #likeanagency.

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YouTube taps the big game to promote its stars

How the Google-owned network is using Super Bowl spots as bait to reel in fans for its own half-time show.

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Nolin BBDO names new managing director

Matyas Gabor has also been named head of digital innovation as the agency looks to improve its integrated offering.

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Jean Coutu picks Havas for digital

This is the first new account win at the recently restructured agency.

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Crash the Super Bowl crashes Canada

The CRTC is banning Super Bowl simsub in 2017, but Doritos is already one step ahead.

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Visualizing what’s hot in advertising

Expect to see more text layered over blurry images. Shutterstock rounded up some top visual trends for the year ahead.

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Watson makes some poutine

IBM is hoping to make Canada’s favourite dish even better, with a new push meant to broaden its target and address brand misconceptions.

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P&G, Chevron celebrated for diversity

How both companies are attracting and retaining women in senior leadership roles.

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.