A canon for CPG marketers
Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.
Save-On-Foods rolls out solutions centres
A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.
Don’t know your bra size? There’s an app for that
E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.
Who’s the foodiest of them all?
With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.
Retail saw modest November growth
Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.
Sobeys aims to make green easy
The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.
Welcome to Reebok’s Freak Show
The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.
Revolution wins Tennis Canada
The agency will lead a rebranding effort for the sports organization.
Shining a light on Montreal
The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.
Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
Rethinking the book
Take inspiration from this reinvention of an everyday object: This book will self destruct in 24 hours.
Sean Davison leaves MacLaren
The SVP and creative director departs the agency for a break and new opportunities.