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Sponsored Supplement

Path to Purchase: The new value equation

Brands and retailers are always exploring new ways to grow their share of basket.

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Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

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Lg2 wins big at the Crea awards

The agency made a good showing at last night’s award, followed by Sid Lee, which also picked up several grand prizes.

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UP Express announces retail partners

A focus on iconic Toronto brands looks to give the service’s flagship station at Union a hyper-local feel.

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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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Turtle Jack’s wants you to listen up

The restaurant chain is encouraging families to put down their phones and reconnect.

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Mary De Paoli heads to RBC

The Sun Life Financial CMO is moving on to RBC in a new role at the bank.

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Subway picks Sid Lee as AOR

The agency’s Toronto office will lead the QSR’s national work after a competitive review, with Simon Pure handling the promotional business.

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Red refreshes

The growing agency has picked up some new ACDs, business, office space and a new website.

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Retail in 2015: La Vida Local

Veritas Communications’ president on why 2015 will be the year retailers go from clicks to bricks.

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Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

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Yes we Cannes: Leaders of the pack

We conclude our look at this year’s Lion contenders with a pair that stood out among all the rest.

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RW&Co. suits up

Hoping to fill a gap in the mid-range fashion world, the retailer turns its attention to workwear.

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But what if I DON’T hate myself?

Marketelle’s Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).

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TD wants you to take a #housie

The bank’s spring mortgage season campaign is all about Canadians celebrating getting that loan.