Travel-airport

The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

Sophie-bonlook

View from the C-Suite: BonLook finesses its retail strategy

CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.

Cosmetics

The clean beauty movement gains momentum

How brands and retailers are tapping into the booming business of clean beauty products.

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How do travel preferences impact brand loyalty?

Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.

Pathways to Education

Pathways to Education looks to the future

The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).

wendybairos

Diamond launches PR offering

Wendy Bairos will lead the new offering as the agency adds to its “centre of excellence” model.

Chefs_Table

Chefs Plate plays with cooking show conventions

The Canadian meal kit company takes a lighthearted look at cooking to position itself as a convenient option for time-starved millennials.

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NFL Canada picks Publicis

The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.

Lung Assocation - Toker2

Ontario Lung Association creates a cannabis superhero

“The Toker” has his heroic goals dashed by coughing fits in the non-profit’s PSA about the dangers of smoking.

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Disney hires Helen Pak

The former Grey CCO will lead the in-house creative agency responsible for the company’s parks and resorts portfolio.

go-easy

Easy Financial looks to the future

The non-prime lender moves away from approval times and interest rates to drive awareness for its financial solutions.

sustainability

How often should brands take a stand?

New research suggests consumers have low expectations when it comes to the issues companies will act on.