Y&R folded into Taxi
The group’s Canadian operations will now operate under the Taxi banner, retiring the Y&R brand in English Canada.
Sweat it to get it
Gatorade pushes everyday athletes with a vending machine that measures if they are giving it their all.
Agency collective Kyu acquires Sid Lee
The deal will allow the shop to build business in Asia while retaining its name and staff.
Check it out: P&G’s Pan Am play
The CPG giant brings back “Thank You, Mom” just in time for the Games.
Fall TV: Strap in
Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.
An erratic time for TV
PHD’s Rob Young sums up the trouble with television.
Team Canada wants you to join the club
The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.
Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
The new world (media) order
From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.
Bleublancrouge adds six new partners
The agency says the addition of two senior-level women will bring positive change to the agency.
Zag Bank breaks out with a song
The new direct banking entrant has teamed up with Lg2 to get consumers to literally help build its marketing.
Surviving Fall TV
Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Diageo’s domestic plan
How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.