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From a consumer perspective, the advancement of AI might be less important than how they interact with it.
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Cossette Health joins forces with Highline Beta
The partnership looks to support the evolving model at the agency’s health-focused division.
Microsoft bets on Montreal AI
The tech giant acquires deep learning startup Maluuba and further invests in the city’s growing AI community.
Why Buick is turning to WeChat
The car brand hopes to use the platform to build brand affinity with Chinese Canadians.
Wealthsimple fights the mad financial world
The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.
Entries now open for the 2017 Marketing Awards
There are four new ways to pick up a Gold “M” this year.
RBC looks beyond financial gain
A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.
Behind the Dairy Farmers’ tragic tableau
The organization argues that losing Canadian milk products is really worth crying over.
Activia starts the year ‘in sync’
The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.
VH Sauces goes big for Chinese New Year
How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.
Nissan brings new signage to the dealership
A new partnership aims to improve the customer experience and better leverage local insights.
2017 Shopper Innovation Awards shortlist revealed
From bees to beer, here are the brands that stood out in the jury room.