2014-06-agencies1

Sponsored Supplement

Creative Agencies: Sponsored Supplement

Brilliant ad creative… it isn’t a ‘nice to have’ – it’s a killer competitive edge

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Jon Finkelstein joins Twist Image

The WPP agency has brought in the former Proximity SVP/ECD to help transform its creative work.

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The connected family

Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft’s Alyson Gausby.

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Beau’s wants YOU

Agency Public is helping the beer co throw a party to get young voters out for Toronto’s municipal election.

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Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

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Grey Vancouver names new CD

Former Rethink partner Katie Ainsworth joins the shop to lead the creative product.

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Ring ring! Who’s there?

Take inspiration from Samsung’s attempt to woo nosy customers.

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Proximity wins new business

The agency picks up the Queen’s School of Business account and extra work for Mercedes-Benz and RBC.

Copied from Media in Canada - BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

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The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.

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What branded content isn’t

It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.

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Tangerine spies wearables in its future

In a bid to stay on the bleeding edge, the bank has rolled out biometric technology, which could pave the way for banking with wearable devices.

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Le Saint-Suplice’s suite stories

The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.

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Meet Wood and Graphite, D&AD’s new Pencils

Nominations and In Book be gone! The London-based org has replaced the former award titles with new Bronze and Silver equivalents.

StrategyJan2008

Throwback Thursday: Strategy in 2008

For our 25th anniversary, we’re travelling through time. In ’08 Shreddies took a turn and Canadian Ad Week was born.