Fiona Stevenson moves to Hotspex

Industry Moves

The former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.



Y&R adds five to its creative team

Industry Moves

The Toronto agency has brings in two new creative directors, an art director and another two copywriters.



Dare Vancouver appoints new CDs

Industry Moves

Former ACDs Addie Gillespie and Mia Thomsett were promoted into the roles following the departure of Rob Sweetman and Bryan Collins in January.



Global shopper marketing tour: down under edition

Retail / Shopper Marketing

Influence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.



Shoppers Drug Mart launches summer campaign

Pharma/Beauty / Shopper Marketing

The retailer’s big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.



Ruffles grills with an in-store campaign

Shopper Marketing / Social media

The PepsiCo brand launched the in-store “Max out your grill” campaign and contest for shoppers to win a BBQ.



Capital C’s Bennett Klein steps down as partner

Industry Moves

The creative planner will continue to work for the agency as a consultant on brand development and strategic planning.



Consumerology: Don’t tweet angry

Retail / Shopper Marketing / Social media

Bensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.



Who’s showrooming, and how?

Mobile / Retail / Shopper Marketing

A new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.



In the aisles with The Beer Store’s Andrea Randolph

Retail / Shopper Marketing

The VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.