The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Tanya Kostiw
11 hours ago

Take a cue from flawed French fruits

Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.

Staff 
11 hours ago
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Hallmark ups the style ante

The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.

Tanya Kostiw
11 hours ago
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Remove the chore from in-store

KBS+’s Lyranda Martin Evans on how to make loyal customers out of moms, and the reason stores should serve great coffee.

Staff 
11 hours ago

Virgin Mobile spreads love to get love

To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.

Tanya Kostiw
11 hours ago
store mobile'

Mobile’s winning in store aisles

A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.

Jennifer Horn
11 hours ago

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

Tanya Kostiw
11 hours ago
george nyguyen

George Nguyen heads to New York

The former managing director of TBWA\Toronto moves to McKinney to lead the branch.

Megan Haynes
15 hours ago
Cowell_Sy_3

Veritas adds two to Growth and Innovation Lab

The PR firm is still on the hunt for an executive creative director to round out the new venture.

Matthew Chung
15 hours ago
food hacks

Hacking Kraft

The food company’s super-simple, three-step, scrappy guide to reaching millennials.

Megan Haynes
15 hours ago
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What’s keeping Canadians up at night?

Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.

Staff 
16 hours ago
cell blocking

Trend alert: Cell signal blocking

Be warned, phone addicts will not find solace in this coffee shop.

Jennifer Horn
17 hours ago
contiki

Contiki starts a legend

How one Canadian campaign helped shift the travel co’s marcom budget to digital, with no regrets.

Melita Kuburas
2 days ago
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What four issues are plaguing marketers?

Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.

Matthew Chung
2 days ago
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