Last chance: We want feedback on the state of the industry
Brand-side folks also now have until Sept. 29 to vote for the top Marketer of the Year.
2017 Brands of the Year: A&W stays rooted in real
The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.
American Express targets millennial life
The brand launches a new product for Uber-loving young professionals with different views on rewards.
Rethink Breast Cancer reinvents the hotline
The organization’s retro-inspired creative is all about modern education.
The Source connects to smart home expertise
The tech retailer is promoting its smart home wares as consumer interest grows.
Whirlpool opens up the lunchbox
A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.
GoodLife ventures outside the gym
The fitness chain takes a new approach to its fall marketing, using real employees in its creative.
What’s behind Manulife’s creepy carnival?
The brand continues its “Uncover the Truth” platform, focusing this time on investments.
Brands of the Year 2017: Nissan doesn’t play it safe
How a commitment to building drivers’ confidence has made the auto brand stand out in the highly competitive SUV and crossover market.
Shea Weber races a horse
McDonald’s continues its partnership with the Montreal Canadiens to promote its Mighty Angus burger.
Terry Fox Foundation focuses on the little things
The campaign promoting this year’s run aimed to resonate with a wider audience by showing how easy a small donation could be.
Leo Burnett wins Vega
The agency will lead strategy and develop a new creative platform for the plant-based nutrition brand.
Check it out: Shaw goes long with pre-roll
Why an hour-long ad on YouTube was the right choice for the telco.
CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.
Salesforce plans to smarten up Einstein
An update to the company’s AI platform brings more predictive possibilities to CRM.
