L’Oreal Canada’s new CMO has digital priorities
Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.
Tim Hortons’ plan for its multi-agency model
Thinking of expanding your agency rosters? Tim Hortons’ head of marketing gives you the pros and cons.
Cara’s quest for relevance
Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.
The challenges on the horizon (video)
Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.
Belairdirect celebrates the way we drive
The insurance brand’s new video series offers an emotionally relevant addition to its product-focused marketing.
Taxi brings on new CD in Montreal
George Giampuranis rejoins the agency world as one of three new hires.
Check it out: World Series winners join Heinz’ road trip
The boys of summer play a big part in a local stop of an activation campaign.
Captain Morgan renews focus on the East Coast
Stories told around the bar position the Diageo brand as the ambassador of fun.
The PROMO! shortlist has been revealed
The campaigns set to compete as the best activation and experiential work in Canada.
PFLAG debuts new branding
Launched at Toronto’s Pride celebrations, the non-profit’s new visual identity is meant to reflect everyone in the LGBT community.
Dare taps into something special
The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.
Cannes Lions Digest: The record-breaking year
The final tallies, the final winners and final thoughts from inside the jury room.
