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Cause marketing to the extreme
CSRThe desire to break through the clutter has many charities aiming for a major emotional response. Strategy examines the risks and rewards of marketing messages that teeter on the fringes.
May 2, 2013
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Moving the needle on C-Suite diversity
Industry MovesIn part three of strategy’s diversity series, we examine what brands and agencies are doing to address the issue in their senior ranks.
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2013 Cause + Action awards
Awards / CSRBell tops the list of brands that appealed to micro-givers with programs that call for minimal effort. Read on to hear about all the winners.
May 2, 2013
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Reaction to A.G. Lafley’s return to P&G
Hires / Industry MovesFomer P&Gers, Rob Linden at SampleSource and Robb Hadley at PepsiCo, react to the return of the man who once brought much-needed innovation and thought-leadership to the company.
One-minute AToMiC ideas
Digital / Innovation / MediaMissed the conference yesterday? Catch 60-second recaps from presenters Donald Chesnut of SapientNitro, Kevin Keane of Brainsights and PJ Pereira of Pereira & O’Dell.
AToMiC recap: glimpse into the future today
Awards / Innovation / MediaYesterday’s conference on technology, creativity, advertising and media brought together key speakers from different walks of life to look for ideas that push the industry forward.
Tribal DDB and McDonald’s win AToMiC Grand Prix
AwardsThe Toronto agency and QSR also picked up two Golds and a Silver, and are joined by Cundari, Leo Burnett, John St., Draftfcb, Lowe Roche and BBDO in the winners’ circle.
Draftfcb and PFLAG take a Gold Effie
AwardsTaxi and Ogilvy also picked up hardware at the awards, which honour marketing effectiveness in North American.
Dominique Trudeau leaves Taxi
Industry MovesThe agency’s former Montreal ECD confirms he’s no longer working there.
Zulu Alpha Kilo hires six
Industry MovesThe hires come after the Toronto agency picked up the Interac account in April.
Fiona Stevenson moves to Hotspex
Industry MovesThe former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.
Y&R adds five to its creative team
Industry MovesThe Toronto agency has brings in two new creative directors, an art director and another two copywriters.
Dare Vancouver appoints new CDs
Industry MovesFormer ACDs Addie Gillespie and Mia Thomsett were promoted into the roles following the departure of Rob Sweetman and Bryan Collins in January.
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