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Industries team up to drive intelligent packaging use

A new leadership council made up of CPG and packaging executives looks to boost adoption of interactive labels.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Are we really in a recession?

As food prices rise and the loonie falls, TracyLocke’s Jason Dubroy offers his thoughts on how to be prepared.

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West Edmonton Mall’s navigation plan

How North America’s largest mall is attempting to be less overwhelming with interactive kiosks.

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Bringing ‘earn and burn’ to financial services loyalty

A new app-based offering aims to speed up shoppers’ ability to redeem their credit card rewards.

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Union makes two exec promotions

Keefe Lee and Jen Dark have both been appointed to VP positions to lead innovation and integrated production.

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David’s Tea co-brands for clean water

A new product line with Me to We will help fund clean water initiatives in Kenya.

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Delissio cooks up a live streaming plan

The Nestle brand is “Pizzascoping” its pies via Periscope to get attention on National Pizza Day.

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Verdict: Milk West bites into branded content

How the “Snack Time” series has gained a strong online following among the teenage target.

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Doritos Ketchup is the new rose

The brand is hoping people will fall in love with its chip bouquet this Valentine’s Day.

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Check it out: Agency sweet hearts

Calgary shop Evans Hunt has created a Valentine’s gift only suitable for ad folk.

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Lg2 names new agency presidents

As part of the shop’s unique succession plan, three new leaders take the lead in each of its offices.

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M&M Meat Shops revamps its brand

The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.

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How Harry Rosen is celebrating Chinese New Year

The retailer ups its digital efforts for the holiday by jumping on Weibo and WeChat.