L’Oreal Men’s everyday game faces
The brand shifts its strategy from celebs to the average man for its new NHL partnership campaign.
Scotiabank’s artistic partnership
The bank teams up with the National Gallery of Canada for the largest donation in its history.
Havas hires Quebec strategic lead
Stephane Mailhiot joins from Lg2 to bring additional leadership to the shop’s national planning group.
TD wins big at the CMAs
“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
AToMiC Awards jury revealed
Take a look at who will judge next year’s awards. Plus, check out the new categories for 2016.
What are your #priceincentives?
Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.
The CFL shows what it’s made of
The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.
The Source modernizes the holidays
The retailer returns to its “I Want That” platform to continue its focus on high-demand tech products.
Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.
Up to the Minute: New VPs at Brad and Edelman
Plus: Bond’s management team buys the agency and more news you might have missed.
Check it out: A refuge in the storm
Refuge des Jeunes de Montréal creates a weather-specific message about homeless youth.
Cadillac Fairview goes digital for Black Friday
Why the shopping centre co is upping its spend ahead of one of the season’s busiest days.
Check it out: No spec pork
Zulu keeps the conversation going with extended looks at what happens when other businesses are asked to work for free.
What’s buzzing at The Hive?
Why the creative shop is now also handling sales and distribution for brands.