splatalot

MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

shutterstock_188320010

Wearables on the rise

New survey data shows 18% of Canadians currently own a piece of wearable tech, with 20% looking to adopt soon.

tunnel

Airport creative contest names jury

Who will judge the Toronto Port Authority and Black’s $250,000 contest?

RRU_Futureview_06

Google Glassing the road less travelled

Royal Roads University wanted to bring its classroom to the world, so it teched-out some students for a virtual tour.

feb march cover

Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

WXN conference. (Mike Sturk photo)

Check out marketing’s ‘Most Powerful Women’

Execs from Unilever and Kruger will pick up awards alongside 98 other women at tomorrow’s WXN event.

shutterstock_115286443

Infographic: Loyalty and holiday shopping

Almost half of consumers will buy their favourite brand as a gift for someone else, and other seasonal shopping stats.

shutterstock_158221823

The great mom divide?

Is there a difference between the stay-at-home mom and the working mom when it comes to consumer behaviour? Harbinger’s Jennifer Lomax investigates.

walmart

Walmart wants to solve your holiday problems

Why the retailer put aside its mom-focused campaign in favour of a more inclusive “solution-focused” approach.

BW3017_AdDirect_FP-page-001

BMO’s advice you can use

The bank brings a slice of life to new online ads in a bid to make investment more approachable.

gear day

How does TD #MakeTodayMatter?

Over 24 days, the bank gave 24 customers up to $30,000 to do something good. And today it’s gone public with their stories.

14405218662_bcbfacd918_z

Smart Set to close

After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.