JCVD

What’s behind Creative Effectiveness wins?

Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.

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Up to the Minute: New project for Launch*pad

Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.

Scotiabank

Check it out: Scotiabank’s romantic action

The bank delivers some epic flair to help one guy pop the question.

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Rejecting ‘techvertising’

Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.

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How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

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Kraft Dinner gets an affectionate rebrand

The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.

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Getting hooked on good deeds

Want to feel euphoric today? The Rideau Hall Foundation shows how easy it is to give back.

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Samsung to open its largest store in Canada

Breaking ground in Ontario’s Sherway Gardens, the brand will have an experience zone for product trial.

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Sex in ads: you’re doing it wrong

A new research analysis suggests that violence and sex can have a negative impact on how we see brands.

Dogs

Check it out: Say no to hot dogs

Three Million Dogs wants pet owners to think before they park.

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Jaguar Land Rover selects Mint

The agency will handle all lifestyle and automotive PR as the brand’s first AOR in Canada in 15 years.

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Check it out: Slacking on Mars

Rethink creates the first North American campaign for communication tool Slack.

Belgian

Molson brings Blue Moon beer to Canada

The Colorado brew will be known as Belgian Moon here beginning next month.

media director of the year 2014

Reminder: nominate the Media Director of the Year

This Friday will be the last day for you to throw your media colleague’s name in the hat.