Andrea

Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.

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York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.

Kevin O'Brien

Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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Casacom expands, adds creative studio

The firm grows its content creation capabilities to amplify the reach of its PR programs.

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Royal LePage shows bond between agents and buyers

The real estate company has also been focusing on giving its online platform a new look using data tools.

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Cheerios launches 21-day cheer challenge

The cereal’s latest ‘cheer’ campaign gives Canadians more than 100 examples of ways to spread joy in everyday situations.

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2018 Strategy Awards: Getting people talking

A look at who won in the Social/Conversational Strategy and new Canada 150 category.

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Edelman names EVP and national health lead

Joined by two other recent hires, Joanna Wilson returns to the firm after leading the healthcare team at National Public Relations.

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Inside Lg2′s new data and insights practice

New VP Anne-Marie Castonguay explains how the group will bring CRM, AI and internal insights to creative projects.

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2018 Strategy Awards: Going against the grain

Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.

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CNIB gives used smartphones a second, accessible life

The foundation gets vital apps in the hands of those with vision loss as it rolls out its rebranding strategy.

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Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

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The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.