Drixoral took advantage of digital billboard capabilities to display real-time, traffic-related messages linking road congestion with nasal congestion. An in-depth analysis of traffic patterns of Toronto, Vancouver and Montreal allowed Astral to pinpoint the most relevant locations for the messages.

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The new OOH front: Dynamic, interactive and immediate

Beacons rolling out across Canada are the latest sign that out-of-home advertising is upping targetability and real-time relevance


DDB names new CCO

Cosmo Campbell steps into the role, while Kevin Drew Davis moves to the Chicago office to head up the McDonald’s account.


Leo Burnett wins Grand Clio

Always’ “#Likeagirl” picked up the top honours in the PR category.


Hey brands, millennials want you to help out

A new study finds the 18-to-30 set wants you to get involved in social issues. In Canada, that means the environment.


Should CMOs be the next CEOs?

As more businesses put consumers front and centre, is it time for chief marketers to get the top spot?


Two Best of Show prizes awarded at PROMO!

Check out who picked up the top honours at last night’s award show, honouring the best in brand activation.

Aug 2004 cover

Throwback Thursday: strategy in 2004

For strategy’s 25th anniversary, we’re travelling through time. In ’04, the sponsorship scandal rocked the industry.


Winning the Clios #Likeagirl

The Leo Burnett and Always campaign picked up two Golds, a couple of Silvers and a Bronze. See what else has won big.


Infographic: Connected Canadians

A new study explores consumers’ expectations for technology in 2025.


In search of Nerd Marketers

Pound & Grain’s Jackson Murphy on understanding the realities of the moment…not just the possibilities of the future.


Nordstrom’s test-and-learn marketing approach

Get a peek into the luxury retailer’s Canadian marcom strategy from “ground zero” in Calgary.


Frazer Jelleyman departs Taxi

The former CCO has left his role at the agency to head home to his native U.K., with chairman Paul Lavoie stepping into the position.


Creative vet Garavito joins The Marketing Store

The former Vision7 CCO is bringing his digital creative technology chops to the shop.


Slyce announces new partnership

The Toronto image-recognition company is blending its digi tech with Tilly’s offline catalogue.


Publicis announces executive shuffle

CEO Maurice Levy will stick around until 2017, while long-time COO Jean-Yves Naouri departs.