Publicis acquires Nurun
The holding company picked up the agency from Quebecor for $125 million.
Mixing artificial and business intelligence
In our second Next Big Thing installment, we examine where cognitive computing could take brands.
Etsy sellers step into the real world
Let’s get physical. A one-day national event is bringing your favourite artisan to a nearby location.
Somebody has a message
Tinder meets Cyrano de Bergerac. Check out the latest social app to hit your smartphone.
Shoppers Drug Mart names new SVP marketing
Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.
Lotus Awards called off
A “perfect storm” forced the cancellation of this year’s regional show. Is there hope for an encore?
From probabilistic to predictive analytics
Is that a crystal ball in your pocket or are you just crunching data?
Time for digital transformation
Twist Image’s Mitch Joel on the top 10 areas of change for marketers.
The ties that bind skate sharpeners, musicians and sandwich artists
Passion for craft unites, according to Subway’s latest campaign.
Corona shines a light on patio patrons
The beer brand is rolling out sunlight-reflecting tech to brighten up shaded terraces.
Throwback Thursday: strategy in 2002
For our 25th anniversary, we’re travelling through time. In ’02, healthy food was all the rage and Grip Limited was born.
Campbell Canada names new president
Nearly a month after Philip Donne’s departure, the company has hired former SC Johnson general manager Ana Dominguez to take over the reins.
City of Toronto pulls anti-littering ads
Despite positive praise in the media, some brands didn’t like their logos being tossed around in this PSA.
Aldo tries on North Strategic
The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.