What are your #priceincentives?
Agency folks get behind the social media craze of promising life and limb for David Price to stay in TO.
The CFL shows what it’s made of
The football league unveils a new logo and brand anthem video as it continues its push to attract new fans.
The Source modernizes the holidays
The retailer returns to its “I Want That” platform to continue its focus on high-demand tech products.
Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.
Up to the Minute: New VPs at Brad and Edelman
Plus: Bond’s management team buys the agency and more news you might have missed.
Check it out: A refuge in the storm
Refuge des Jeunes de Montréal creates a weather-specific message about homeless youth.
Cadillac Fairview goes digital for Black Friday
Why the shopping centre co is upping its spend ahead of one of the season’s busiest days.
Check it out: No spec pork
Zulu keeps the conversation going with extended looks at what happens when other businesses are asked to work for free.
What’s buzzing at The Hive?
Why the creative shop is now also handling sales and distribution for brands.
Rethinking brand utility
Taxi’s Thomas Kenny on why there’s nothing wrong with focusing on your core offering.
Daniele Perron joins Tourisme Montreal
The former president of FCB Montreal will lead marketing for the board.
Take a couple minutes for diabetes
Think you’re too busy to test your risk? The Canadian Diabetes Association calls you out.
Check it out: One small change
CIL paint shows how a “little” paint can do wonders.
Canadian Tire’s content-heavy Christmas
The retailer zeros in on its active family target with a new influencer partnership.