The back-to-school battle is on
As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?
Take a cue from flawed French fruits
Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.
Hallmark ups the style ante
The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.
Remove the chore from in-store
KBS+’s Lyranda Martin Evans on how to make loyal customers out of moms, and the reason stores should serve great coffee.
Virgin Mobile spreads love to get love
To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.
Mobile’s winning in store aisles
A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.
General Mills cooks up new products
Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.
George Nguyen heads to New York
The former managing director of TBWA\Toronto moves to McKinney to lead the branch.
Veritas adds two to Growth and Innovation Lab
The PR firm is still on the hunt for an executive creative director to round out the new venture.
The food company’s super-simple, three-step, scrappy guide to reaching millennials.
What’s keeping Canadians up at night?
Microsoft’s Alyson Gausby looks at how brands can help relieve everyday stress.
Trend alert: Cell signal blocking
Be warned, phone addicts will not find solace in this coffee shop.
Contiki starts a legend
How one Canadian campaign helped shift the travel co’s marcom budget to digital, with no regrets.
What four issues are plaguing marketers?
Few organizations are successfully integrating digital into an overall brand strategy, a Millward Brown report finds.