Future-transforming ideas: smart shopping carts and vaults

Next up in our innovative ideas series: simplified grocery runs and the future of banking.

Aidswalk

Don’t train for this one

The Scotiabank AIDS Walk for Life’s new spot on how to make a difference, while putting in as little effort as possible.

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New sponsorship and experiential network hits Quebec

Why a trio of French firms eschewed a complete merger to become a go-to source for all things activation.

Is that a brand on the moon?

Who cares about life on Mars when the Red Planet could be home to ROI potential?

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Couche-Tard chooses Palm + Havas as AOR

How a “refreshing” focus on metrics and KPIs convinced the gas and convenience retailer to take a chance on a new agency after 18 years.

MINI-01

Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Debit’s mobile evolution

Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.

fish

Gross ideas to improve our lives

Check it out: Robot fish that nibble at dirty laundry and sweat-powered watches.

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Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

john oliver

Why John Oliver is wrong about native advertising

DAC Group’s Scott Ensign in defence of blurring the lines between news and content.

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CMOs brimming with confidence: study

Good news: more than half of CMOs plan to increase head count and 63% say agencies are doing a bang-up job.

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Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

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