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Reminder: Cause + Action entries due in one week
AwardsSubmit your case for strategy’s Cause + Action awards, celebrating brands that make a difference.
2 days ago
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2012 strategy’s Creative Report Card winners revealed
AwardsLeo, DDB and BBDO top agency list, while James Ready, Wrigley and Mars Canada top advertisers list.
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The 2012 CASSIES winners revealed
AwardsNewfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.
January 23, 2012
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Call for entries: The Cause + Action Awards
AwardsSubmissions are now open for strategy‘s annual awards celebrating brands that are making a difference.
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L’Oreal’s digital makeover
Health+BeautyStrategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.
January 20, 2012
BBR stays as Loto-Quebec sponsorship AOR
NewsThe Bleublancrouge win comes following an agency review that has also seen it take on media buying and planning duties for the the Loto-Quebec sponsorship business.
Nike sponsors first national track and field event
Fashion+Clothing / Sporting+Recreational Pro / YouthThe brand looks to reach emerging high school athletes as a result of the partnership with School Sport Canada and Trojan One.
Thinsations cuts snacks down to size
Grocery / TelevisionThe Kraft Canada brand takes on oversized food in its new campaign.
H&R Block takes another stab at curing “Tax Pain”
Financial+Insurance / TelevisionThe tax preparation firm adds prices to its TV spots to entice customers.
Young Lions juries revealed
Awards / NewsAs the March 4 entry deadline for the first Young Marketers competition and the Young Lions categories approach, Canada’s art and copy elite get ready to judge.
Revolve adds Bruce Whelan as co-CD
Hires / NewsAfter an extensive search, the former Cossette CD joins the team, bringing the agency’s employee count to 50.
JWT Canada grows its digital team
Hires / NewsChristopher Page joins the agency as group creative director, while Joe Szabo becomes director of user experience.
