What’s behind Creative Effectiveness wins?
Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.
Up to the Minute: New project for Launch*pad
Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.
Check it out: Scotiabank’s romantic action
The bank delivers some epic flair to help one guy pop the question.
Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.
Kraft Dinner gets an affectionate rebrand
The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.
Getting hooked on good deeds
Want to feel euphoric today? The Rideau Hall Foundation shows how easy it is to give back.
Samsung to open its largest store in Canada
Breaking ground in Ontario’s Sherway Gardens, the brand will have an experience zone for product trial.
Sex in ads: you’re doing it wrong
A new research analysis suggests that violence and sex can have a negative impact on how we see brands.
Check it out: Say no to hot dogs
Three Million Dogs wants pet owners to think before they park.
Jaguar Land Rover selects Mint
The agency will handle all lifestyle and automotive PR as the brand’s first AOR in Canada in 15 years.
Check it out: Slacking on Mars
Rethink creates the first North American campaign for communication tool Slack.
Molson brings Blue Moon beer to Canada
The Colorado brew will be known as Belgian Moon here beginning next month.
Reminder: nominate the Media Director of the Year
This Friday will be the last day for you to throw your media colleague’s name in the hat.