FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
Check it out: Coke brings back a classic
The brand revives its 1993 Blue Jays jingle with some help from Sid Lee.
SickKids’ fight gets more hopeful
A pair of videos launched for Pediatric Cancer Awareness Month show the momentum around fighting the disease.
Saks Fifth Avenue’s Toronto love affair
The retailer, set to open new locations in 2016, generates buzz with a romance and celebrity-fuelled social video.
Brands of the Year: Desjardins breaks through borders
How the Quebec-based financial co is making a splash in the rest of Canada.
Central Station launches in Toronto
A group of agency veterans have created the new shop, merging MonkWilliams and Zebra Studios.
Brent Choi named CCO at JWT New York
Choi adds creative leadership at the agency’s headquarters to his duties in Canada, as previous NYC CCO Adam Kerj departs.
Tribal Vancouver adds a creative
Stephane Fournier joins as ACD in response to organic growth and new business wins at the agency.
Nordica’s smooth operation
The brand’s new product and campaign go after those who aren’t yet fans of cottage cheese.
Online ads deemed less trustworthy than traditional
But when it comes to trust, the brand matters more than the media type, according to a new report.
Addition Elle expands to U.S.
The Canadian plus-size retailer brings its collections south through Lord & Taylor.
The moment everything changes
Yellow Pages NextHome wants to be the go-to house hunting site with its first strategic campaign.
Throwback Thursday: Always Blue Jays fever
We take you back to the early ’90s when Coke hit it out of the park with a Jays-flavoured jingle.