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Leo Burnett, DDB and FCB take Best of Show at the Bessies

The shops each picked up the coveted award for work produced for Always, Netflix and Ontario Tourism.

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Grey wins global tequila account

The agency’s Toronto office will handle all digital CRM and below-the-line marketing for Tequila Herradura.

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Up to the minute: Target Marketing goes back to school

Plus: A new agency for Shoppers and more news you may have missed.

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Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Metro customizes the grocery trip

The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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BCON wrap: seven lessons on branded content

From how to work with The Onion to creating “content on steroids,” here are a few key takeaways from yesterday’s event.

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.

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Cause engagement by the numbers

Do cause campaigns drive purchase intent? We break down the numbers.

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Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

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What makes consumers cry foul?

Ads making inaccurate claims received the most complaints last year, according to ASC’s annual report.

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Schick gets a Slice of branded content

A new multi-platform comedy series, MsLabelled, will be available first on Shaw Media’s Slice.ca.

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Heinz to merge with Kraft

A deal backed by Tim Hortons owner 3G Capital and Warren Buffett will create North America’s third-largest food company.