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Show them the money… being used for good
CSRP&G and 7Up get creative with purchase-driven donations.
16 hours ago
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Boston Pizza’s big 5-0
Food+Beverage / TributeLook back at the casual dining brand’s history as it celebrates its anniversary.
March 21, 2014
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Volkswagen drives into the mainstream
Automotive / BrandingDirector of marketing Peter Blackwell shares his strategic plan for the brand.
March 14, 2014
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The next wave of branded content
Branded ContentHere’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.
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Shopper Innovation Awards 2014
Awards / Shopper MarketingIkea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.
March 4, 2014
Electronic Nation techs out a festival
Branded Content / Digital / ExperientialThe Bud Light Digital Dreams music festival reveals how brands could tap the power of its futuristic RFID bracelets.
Creatives are hungry for new blood
AgenciesThe Hive’s Simon Creet, Y&R’s Israel Diaz and JWT’s Brent Choi don fat suits for the latest Portfolio Night campaign.
Zulu Alpha Kilo wins new financial co account
Financial+Insurance / Industry MovesThe shop has already begun work for Aequitas, which plans to unveil a new Canadian stock exchange next year.
Exploring uncomfortable thoughts to find insights
CSR / InnovationShould we ban advertising products that harm people? Marc Stoiber says discussing ideas like this can keep the industry fresh.
Kraft Peanut Butter sticks with families
Consumer Packaged Goods / CPG / Food+Beverage / Screening RoomThe iconic bear mascots play a prominent role as the sticky spread takes a back seat in this new, emotional campaign.
DAC hires John Ozikizler
Agencies / Hires / Industry MovesThe former VP managing director of Publicis Modem joins the Toronto agency as VP general manager.
Philly ups its OOH
CPG / Food+BeverageWith a new campaign from Starcom and Union Creative, the Kraft brand is empowering its consumers to take on the day.
Global Portfolio: Mark Tomblin
Agencies / GlobalThe Taxi chief strategy officer and British expat says Canada is years behind the U.K. when it comes to its planning capabilities.
Rethinking digital newspapers
Global / Innovation / MediaTake inspiration from Swiss newspaper Neue Zurcher Zeitung, which is redesigning how we read print.
What will become of us?
Agencies / CreativeJohn St.’s Nellie Kim and Chris Hirsch muse about their place in the new (and crowded) creative landscape.
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