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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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The voice behind artificial intelligence

From a consumer perspective, the advancement of AI might be less important than how they interact with it.

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Welcome to Marketing Tech

What readers can expect from our expanded technology and innovation coverage and new weekly newsletter.

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Cossette Health joins forces with Highline Beta

The partnership looks to support the evolving model at the agency’s health-focused division.

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Microsoft bets on Montreal AI

The tech giant acquires deep learning startup Maluuba and further invests in the city’s growing AI community.

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Why Buick is turning to WeChat

The car brand hopes to use the platform to build brand affinity with Chinese Canadians.

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Wealthsimple fights the mad financial world

The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.

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Entries now open for the 2017 Marketing Awards

There are four new ways to pick up a Gold “M” this year.

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RBC looks beyond financial gain

A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.

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Behind the Dairy Farmers’ tragic tableau

The organization argues that losing Canadian milk products is really worth crying over.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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VH Sauces goes big for Chinese New Year

How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.

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Nissan brings new signage to the dealership

A new partnership aims to improve the customer experience and better leverage local insights.

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2017 Shopper Innovation Awards shortlist revealed

From bees to beer, here are the brands that stood out in the jury room.