-
Modern-day gentlemen
Fashion+Clothing / Food+BeverageGuys are redefining what it means to be a man, meaning brands in traditionally female-dominated spaces, like fashion, beauty and cooking, will need to play catch-up
12 hours ago
-
2013 Agencies of the Year
Agencies / AwardsJohn St., OMD and Tribal Worldwide take home top honours in this year’s awards, plus find out who snagged Silver, Bronze and Honourable Mentions.
November 5, 2013
-
The hits keep on coming
Digital / RadioRadio has stared down every competitor it has faced, but will changing consumer habits finally force it to blink?
November 4, 2013
-
Kraft channels the spirit of a startup
CPGTony Matta, Kraft Canada’s new CMO, talks about his new role, the changes that have taken place at the company since it split from sister co Mondelez and some key lessons he learned from his time in the U.S.
![songofstyle_headshot[1]](http://cdn.strategyonline.ca/wp/wp-content/uploads/2013/12/songofstyle_headshot1-160x120.jpg)
Luxury brands’ content play
Digital / Fashion+ClothingGreat content on digital platforms linking to an e-commerce offering is becoming a necessity in the high-end fashion retail market
Creatives respond to the government’s anniversary logo
Digital / GovernmentUnhappy with the proposed logos for the country’s 150th birthday, designers from national and international agencies suggest alternatives.
New partnership brings Wi-Fi to TTC stations
MediaPerformance Content, Starcom MediaVest Group and AOL Canada have launched an ad-supported network called TConnect, which is bringing Wi-Fi to stations with launch sponsor Mondelez Canada.
Marketing trends: what’s hot and not
DigitalShorter videos and native advertising are deemed in, as hashtags and prankvertising are considered to be on their way out.
Less pick-up, more ROI
CreativeHeroes & Villains’ Emma Hancock makes the case for Canadian-made creative.
Executive changes at Publicis
Agencies / Hires / Industry MovesAndrew Bruce has been appointed president and CEO of Publicis Worldwide, North America while his brother Duncan Bruce takes over as president and CCO of Publicis Canada.
Urbanites by the numbers
Real Estate / ResearchThe urban-dwelling demographic can present a significant opportunity for marketers, as well as some challenges. Here are some facts about this group.
Save.ca launches an app
Mobile / RetailThe mobile solution allows users to view enhanced versions of retailers’ physical flyers, organize them by release date or alphabetical order and filter by retailer or store category.
Verdict: Toys ‘R’ Us’ magical toy book
Mobile / Retail / Shopper MarketingThe toy retailer unveiled an augmented reality cover for its annual catalogue to wow kids this holiday season.
Acosta Mosaic Group unveils Hunter Straker North America
Agencies / Branding / Shopper MarketingThe continental marketing firm has rebranded its U.S. retail shop with the Canadian-born shopper marketing agency’s name.
 |  |  |
