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Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand ditched the global creative and used customization to reach millennials.

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Bleublancrouge names managing director

Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.

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How should we talk about drugs?

New anti-drug abuse ads aimed at parents debut as controversy around legal use and distribution heats up.

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Sizzling and fizzling trends

Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Fresh Intelligence, Google launch Validateit

The platform provides fast answers to business questions, such as the price point for a product.

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Google revamps the Consumer Barometer

Travel-related purchases reign supreme in online shopping, and other digital insights from the tech co’s free-to-use data tool. Go ahead, you know you want to play with it.

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Throwback Thursday: Strategy in 2009

For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.

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Hootsuite launches a partner program

The social management platform is the latest in the space to offer hands-on workshops for creatives.

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Men: changing the conversation

What exactly are guys talking about these days? A new study sheds light on what’s on the male demo’s minds.

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Frank & Oak’s community domination plan

The Montreal clothier blurs the branded content lines between digital and real life.

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How to convince consumers to keep their change

The Royal Canadian Mint is honouring Canada’s war efforts with a web hub and a new creative platform.

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Are you proud of your luxury purchase?

Appeal to consumers’ sense of reward, not exclusivity, or risk being seen as a snobbish brand.

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The new enablers

Sharing helps consumers process information, so it’s always worth making content people want to pass along, says Aldo Cundari.