Union buys Trapeze
Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.
Jude Law and Giancarlo Giannini’s high-seas wager
Anomaly’s ECD Dave Douglass shares the tale behind the short film for Johnnie Walker Blue Label.
How to win a Creative Effectiveness Lion
Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.
Calling all B!G thinkers
We’re still accepting submissions for the annual B!G awards until Aug. 7, so keep ‘em coming.
Are texting toilet paper rolls on the horizon?
Unilever Global is asking for grand ideas for internet-of-things gear, like smart bathroom products or intelligent packaging.
Taking a cue from consumer wearables
How Nike+ FuelBand and Fitbit inspire tech that enables paraplegics to walk and the blind to see.
But the brand did not die
MacLaren McCann’s Doug Turney says consumers can drive you out of business, but they can’t kill your brand.
Throwback Thursday: strategy in 1998
For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).
Jeremy Gayton on his move to Lg2
The Taxi executive talks to strategy about building agencies from scratch and finding great chemistry.
I want what my friends are playing with
When it comes to toys, pals influence kids more than ads, according to a recent NPD Group report.
Tipping the green scale
Research reveals shoppers who value conserving the planet often are also concerned with conserving their wallets.
San Pellegrino gets cooking
What goes best with a culinary experience? Ditch the wine and grab a nice cold glass of…water?