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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

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Don’t know your bra size? There’s an app for that

E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.

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Who’s the foodiest of them all?

With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.

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Retail saw modest November growth

Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.

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Sobeys aims to make green easy

The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.

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Welcome to Reebok’s Freak Show

The sports brand is kicking off a year-long global campaign to tap into the burgeoning social community of tough-fitness junkies.

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Revolution wins Tennis Canada

The agency will lead a rebranding effort for the sports organization.

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Shining a light on Montreal

The city is focusing on its festivals and nightlife to attract a younger crowd from Toronto in its first campaign by Lg2.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

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Where agencies are falling short: study

“Knowledge of your business” is the top gap between what brands expect of agencies and what shops actually deliver, according to a new marketer survey.

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Rethinking the book

Take inspiration from this reinvention of an everyday object: This book will self destruct in 24 hours.

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Sean Davison leaves MacLaren

The SVP and creative director departs the agency for a break and new opportunities.