Path to Purchase: The new value equation
Brands and retailers are always exploring new ways to grow their share of basket.
Up to the Minute: Corby’s new social AOR
Plus: New leadership in PR, Relevention rebrands, Starcom’s new CEO and other news you may have missed.
Leo Burnett and JWT pick up White Pencils
Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.
Weekend reading: Dairy Queen serves up 75 years
The iconic brand celebrates its sweet heritage, and uses product innovation to stay relevant in a crowded market.
Havas adds three senior creatives
Cory Eisentraut will help rebuild the creative department as VP, creative director in Toronto, along with a new ACD and senior art director.
DDB Canada adds to leadership
With Melanie Johnston taking the reins in Toronto, plus new managing directors in Vancouver, the agency now has women at the helm of all its Canadian offices.
Hunter Straker wins General Mills
After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.
P&G to consolidate agencies
The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.
Shopper Marketing Forum: five takeaways from day two
Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.
How to win at shopper marketing
As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.
Retail trends impacting the grocery business
Get the skinny on Nielsen emerging shopper trends that are set to impact the business before the decade is up.
A new creative lead at Tam-Tam
TBWA’s Montreal office has hired Manuel Ferrarini as its VP, creative director, bringing his design expertise to the agency.
Sid Lee’s new VP
Christian Quenneville has been hired as VP of business development in the agency’s Montreal office.
Shopper Marketing Forum: six takeaways from day one
From future food marketing to in-store tech, we break down the top ideas from this year’s conference.
Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.