Samsung gets personal
Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand ditched the global creative and used customization to reach millennials.
Bleublancrouge names managing director
Jean-Sebastien Monty assumes the responsibilities of the departing president, while still leading Montreal shop U92.
How should we talk about drugs?
New anti-drug abuse ads aimed at parents debut as controversy around legal use and distribution heats up.
Fresh Intelligence, Google launch Validateit
The platform provides fast answers to business questions, such as the price point for a product.
Google revamps the Consumer Barometer
Travel-related purchases reign supreme in online shopping, and other digital insights from the tech co’s free-to-use data tool. Go ahead, you know you want to play with it.
Throwback Thursday: Strategy in 2009
For our 25th anniversary, we’re travelling through time. In ’09, Doritos’ Guru chipped in and the industry battled the recession.
Men: changing the conversation
What exactly are guys talking about these days? A new study sheds light on what’s on the male demo’s minds.
Frank & Oak’s community domination plan
The Montreal clothier blurs the branded content lines between digital and real life.
How to convince consumers to keep their change
The Royal Canadian Mint is honouring Canada’s war efforts with a web hub and a new creative platform.
Are you proud of your luxury purchase?
Appeal to consumers’ sense of reward, not exclusivity, or risk being seen as a snobbish brand.
The new enablers
Sharing helps consumers process information, so it’s always worth making content people want to pass along, says Aldo Cundari.