RBC

RBC’s bottomless back-to-school push

The bank wants parents to know they don’t have to choose between kids’ wants and needs.

Covenant

Making sex trafficking recognizable

Covenant House Toronto’s new public awareness video aims to show that the problem isn’t limited to outside Canada.

Lyranda-Travis

DentsuBos adds new group CDs

Two former KBS Toronto staffers join the shop’s team.

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Check it out: A new club for ‘real men’

The Dollar Beard Club begins shipping to Canada today.

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Pick up and win in Trinity Bellwoods

This Kickstarter endeavour wants to make a game out of a quintessential Toronto experience.

JCVD

What’s behind Creative Effectiveness wins?

Warc breaks down what the winning and shortlisted entries at Cannes had in common this year.

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Up to the Minute: New project for Launch*pad

Plus: a new agency for ALS, the government expands Cossette’s media duties and more news you might have missed.

Scotiabank

Check it out: Scotiabank’s romantic action

The bank delivers some epic flair to help one guy pop the question.

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Rejecting ‘techvertising’

Stop using tech for tech’s sake and start gaining real insights from data, writes Proximity Canada’s Rene Rouleau.

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How to hack a pantyliner

Carefree’s social contest gets people to spill the beans on how they use the feminine product in innovative ways.

KD Rebrand_Kardinal

Kraft Dinner gets an affectionate rebrand

The “KD” moniker is now official to remind young parents of the connection they felt for the brand as kids.

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Getting hooked on good deeds

Want to feel euphoric today? The Rideau Hall Foundation shows how easy it is to give back.

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Samsung to open its largest store in Canada

Breaking ground in Ontario’s Sherway Gardens, the brand will have an experience zone for product trial.

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Sex in ads: you’re doing it wrong

A new research analysis suggests that violence and sex can have a negative impact on how we see brands.