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2012 strategy’s Creative Report Card winners revealed
AwardsLeo, DDB and BBDO top agency list, while James Ready, Wrigley and Mars Canada top advertisers list.
4 days ago
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The 2012 CASSIES winners revealed
AwardsNewfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.
5 days ago
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Call for entries: The Cause + Action Awards
AwardsSubmissions are now open for strategy‘s annual awards celebrating brands that are making a difference.
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L’Oreal’s digital makeover
Health+BeautyStrategy sits down with CMO and chief communications officer Marie-Josée Lamothe for a Q&A about how the brand is adapting to an increasingly digital world.
8 days ago
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Trends to watch in 2012
NewsWhen JWT released its global trend report, strategy asked some experts to weigh in on the findings and predict some trends of their own.
Miele’s open Haus at IDS
Design / ExperientialThe appliance brand makes a big splash at the Toronto design show with an exhibit-turned-theatre display.
Dogbook barks up a new tree
DigitalGeoffrey Roche talks about advertising opps on the redesigned site as well as plans for his blog, 44Shoes.com.
Yanik Deschenes moves to Sid Lee
Hires / Industry MovesThe former head of the AAPQ takes on the new role of VP global communications and PR at the Montreal-based shop.
Google exec on the “how” of going mobile
MobileJesse Haines talks at Ad Week about the shift in mindset that needs to happen in the mobile space.
Y&R Toronto hires four
HiresThe agency today announced the appointment of Marcia Thompson as VP, director of project management, and three others.
Jane Murray joins TBWA as CD
HiresShe makes the move from Sid Lee to team up with CD Mark Mason to work on projects for WestJet, Apple and Pepsi.
LIFT brings CASSIES cases to life
AwardsThe day after the awards, some of the big winners revealed their strategies for creating truly effective work.
Target and Newfoundland & Labrador Tourism win CASSIES Grand Prix
NewsThe “Find Yourself” campaign also took home Gold in Sustained Success, while Leo Burnett and James Ready won the Globe’s inaugural Creative Effectiveness Prize.
Editorial: The creativity-effectiveness continuum
Awards / NewsHow the two areas are more connected than you might think.
James Ready expands in 2012
Awards / BeerAfter topping this year’s Creative Report Card, Leo Burnett and James Ready plan to introduce a new communication direction, as the budget beer sets its sights on the West and the restaurant market.
