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Run for the Cure goes off-script

CIBC and Cundari take a mini-doc approach for the latest campaign.

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2015 Agency of the Year shortlists revealed

Did your shop make the cut? Here are finalists in the agency, digital, media and PR competitions.

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The renaissance of relevance

The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.

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How are Canadians buying for back-to-school?

As the busy retail time of year draws to a close, we look into some seasonal stats.

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DentsuBos hires new CD in Montreal

Claude Ringuette joins the shop, as long-time VP, creative Hugo Leger is set to retire.

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Canadian retailers rosy on the future

A new survey shows a positive outlook in all sectors, with expanding product offerings a high priority.

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Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.

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Stop waiting to create great work

123w’s Scot Keith on why creatives need to step out of the “not my job” box.

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Ford tries a new perspective

From axe-throwing to car-bowling, the auto company wants drivers to embrace their adventurous sides.

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Moving on to greener routes

Critical Mass interns help lift the spirits of grumpy Toronto commuters.

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The positive effect of giving back

Don’t throw out that old hat. Le Chaînon’s new campaign shows how it can be put to good use.

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JWT Canada adds six senior roles

New CDs, strategic directors and leaders in experiential and content marketing contribute to a year of growth at the agency.

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Anderson DDB wins Rexall

After a lengthy competitive review, the health-focused arm of DDB will be AOR for the retailer.

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Stanfield’s picks Extreme

The underwear brand brings its agency work back to the Maritimes.