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How to convince consumers to keep their change

The Royal Canadian Mint is honouring Canada’s war efforts with a web hub and a new creative platform.

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Are you proud of your luxury purchase?

Appeal to consumers’ sense of reward, not exclusivity, or risk being seen as a snobbish brand.

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The new enablers

Sharing helps consumers process information, so it’s always worth making content people want to pass along, says Aldo Cundari.

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KFC, the hard way

The QSR is the latest company to venture into the handcrafted space, with a new tagline and campaign.

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Bernard Asselin joins the Alouettes as CMO

The Bleublancrouge president and COO is following his passion, joining the sports team on Dec. 1.

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Now hiring…for tomorrow

Are you hiring right? Or are you hiring for right now? Lg2′s Chris Hirsch and Nellie Kim on staffing for the future.

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Hunter Straker adds veteran CD

Gary Oakley brings 27 years of experience to help grow the agency’s branding and packaging design expertise.

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Public brings in a new CCO

Former Publicis and FCB CD Pat Pirisi joins the company to focus on delivering messages for a good cause.

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What’s in a name?

Pfizer is putting its signature on one of its top products to let consumers know what separates it from the rest.

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Carving machines

Tired of the 3D-printing hype? Meet Carvey, its polar opposite.

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Jon Finkelstein joins Twist Image

The WPP agency has brought in the former Proximity SVP/ECD to help transform its creative work.

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The connected family

Mobile allows families to be together, while still doing their own thing. That means changing how you talk to them, says Microsoft’s Alyson Gausby.

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Beau’s wants YOU

Agency Public is helping the beer co throw a party to get young voters out for Toronto’s municipal election.

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Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.