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Boston Pizza’s big 5-0
Food+Beverage / TributeLook back at the casual dining brand’s history as it celebrates its anniversary.
March 21, 2014
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Volkswagen drives into the mainstream
Automotive / BrandingDirector of marketing Peter Blackwell shares his strategic plan for the brand.
March 14, 2014
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The next wave of branded content
Branded ContentHere’s a crash course on fusing branding and entertainment from Koodo, Dempster’s, Molson and more.
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Shopper Innovation Awards 2014
Awards / Shopper MarketingIkea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.
March 4, 2014
Grey to debut first creative for Volvo
Agencies / AutomotiveThe Canadian agency is set to bow its first batch of creative for the car co, which it recently picked up as AOR.
Mark Rozeluk joins Secret Location as CD
Agencies / Hires / Industry MovesRozeluk (pictured) was most recently the creative director for Trapeze before joining the Toronto-based digital agency.
123W to hit the stage at Cannes
Agencies / CannesThe Vancouver shop will present on how it’s gone from a garage to a linen factory and why it’s a different type of agency.
Carpe diem: A marketing renaissance in the making
InnovationAldo Cundari looks at why change needs to come from the top.
Tim Dolan launches digital consultancy
Agencies / Industry MovesThe former VP digital at Cossette is starting off with two clients he’s helping manage the transition into digital channels.
Tangerine’s racing trains
Financial+InsuranceIn the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.
Want someone to follow the crowd? Turn up the heat
ResearchWarm temperatures make people more likely to conform in their purchase decisions and view a product as more valuable: studies.
Rethinking the printer
InnovationTake inspiration from this reinvention of an everyday object: The Roomba of printing has arrived.
The niche social networks Canadians are adopting: study
Research / Social mediaMicrosoft’s latest Digital Trends report shows Canadians are more willing to connect with brands in more specialized online communities.
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