FlipGive amps up sports and community sponsorship
The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.
Moneris partners with Razorfish
The Toronto shop will develop a new digital platform for the payment tech provider as part of a broader digital strategy.
Tank wins Reitmans
The agency will lead creative and strategy as the retailer looks to rejuvenate its brand with a new national spokesperson.
Next Big Things: Mobile tech will make everything smarter
Apps become their own devices, a path-to-purchase that follows you and other predictions of what’s to come.
Out of the agency, into the frying pan
Why one former ad man left the business for the kitchen.
To skip, or not to skip
Want people to watch your pre-roll? Check out some savvy ways brands are dodging the skip problem.
Up to the Minute: Meet the new Kraft Heinz president
Plus: New digs for John St., big wins for Giants & Gentlemen and more news you might have missed.
Proximity hires UX, strategy leads
Joe Szabo and Paul Hanlon join to help integrate their practices with the shop’s day-to-day creative.
The power of paper
The pen and notebook are mightier than the tablet in Hilroy Canada’s new campaign.
Culture beyond the beer cart
Lg2′s Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn’t good enough.
TD’s growing interest
From JohnnyCash machines to grumpy old men to heartfelt thank-yous, how TD Canada Trust has banked on comfort for 160 years.
Run for the Cure goes off-script
CIBC and Cundari take a mini-doc approach for the latest campaign.
2015 Agency of the Year shortlists revealed
Did your shop make the cut? Here are finalists in the agency, digital, media and PR competitions.
The renaissance of relevance
The days of ads gently stroking consumers’ social consciousness are coming to an end, predicts One’s Karen Howe.
How are Canadians buying for back-to-school?
As the busy retail time of year draws to a close, we look into some seasonal stats.