Hakim1

Tech In Action: From virtual to real glasses

A simple AR tool for an eyewear retailer helps find fashion-forward frames faster.

_DSC9480

The 2018 CASSIES shortlist revealed

See the brand and agency finalists that have a chance at taking home a prize at the gala next year.

Young driver in his shirt in a nice modern car in motion

Leo Burnett picks up AAA assignment

The agency will create a new platform for one of the automobile club’s largest and innovation-focused regional affiliates.

Ogilvy-VPbrandStrategy

Ogilvy Montreal adds EVP of brand strategy

Marc Gagnier will oversee strategic planning and a host of other disciplines in a new role at the agency.

Sobeys

Sobeys wants to create holiday magic with Santa’s help

How the revival of a much-loved east coast ad led the grocer to shift toward storytelling for its new “Secret Santa” campaign.

DAINTY_PRODUCTS(2)

Dainty unveils new packaging

In addition to new anniversary-themed packaging, the brand is working with a chef to position rice as an everyday food.

Loblaws-Sign-big

Loblaw gives time-strapped shoppers new options

Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.

shutterstock_115286443

Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

GreenhouseJuice

Why everyone is copying Greenhouse Juice

The company built a brand in a new category by investing in smart production, premium packaging and home delivery.

SIA

Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.

BRPCustomer

Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

paul-bence-395888

Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

coorside

Coors organizes a scavenger hunt for courtside seats

Why the beer brand has turned to Snapchat to get the most out of its Raptors sponsorship.

Lily_Daniel_small

Bob consolidates its strategic offering

Daniel Guimond is named director of the agency’s recently combined digital and content team.