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Sponsored Supplement

Holy sh*t! What about the French markets?

The French Shop’s Martin Archambault on how to ensure an idea conceived in English will perform just as well in La Belle Province.

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Pearl Morissette welcomes the outsiders

An exclusive wine club rewards consumers who are dedicated enough to discover it.

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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The Source’s e-commerce overhaul

The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.

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PC Organics brings babies to the table

A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.

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Car dealerships tap NFC tech for better shopping

Digital shop Tuku uses the in-store tech to provide more in-depth content on vehicle features to potential buyers.

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Tangerine brings biometrics to its new app

The bank is promoting the new tools with a series of online videos.

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Cadillac Fairview invests in the outdoors

The property company is putting $21 million into its north Toronto open-air mall.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Turo comes to Canada

The car-sharing platform begins its international expansion, helped by a partnership with Intact and Belairdirect.

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Kraft Heinz returns to TSN with Project Play

Marketing director Joanna Milroy on the media partnership’s second edition.

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Check it out: Lg2 throws in some little extras

The agency is courting U.S. clients by showing them how much further a dollar goes in Canada.

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Jani Yates takes over at Advertising Standards Canada

The former ICA president will lead the independent industry body.

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Judy John added to Cannes jury

Leo Burnett’s CEO and CCO will judge the Titanium and Integrated Lions, bringing the number of Canadian jurors to 10.

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Josh Donaldson finds his Flow

An eco-focused water brand teams up with the Jays star and other influencers on a new campaign.