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Y&R folded into Taxi

The group’s Canadian operations will now operate under the Taxi banner, retiring the Y&R brand in English Canada.

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Sweat it to get it

Gatorade pushes everyday athletes with a vending machine that measures if they are giving it their all.

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Agency collective Kyu acquires Sid Lee

The deal will allow the shop to build business in Asia while retaining its name and staff.

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Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

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Fall TV: Strap in

Publisher Mary Maddever on brand-creator collaboration and the future of Canada’s TVscape.

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An erratic time for TV

PHD’s Rob Young sums up the trouble with television.

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Team Canada wants you to join the club

The Canadian Olympic Committee launches its new fan site ahead of Pan Am and Rio 2016.

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Up to the minute: Time for Client of the Year

Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.

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The new world (media) order

From new stars to platform choices galore, editor Emily Wexler reflects on the content jungle out there.

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Bleublancrouge adds six new partners

The agency says the addition of two senior-level women will bring positive change to the agency.

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Zag Bank breaks out with a song

The new direct banking entrant has teamed up with Lg2 to get consumers to literally help build its marketing.

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Surviving Fall TV

Dive into what’s rumbling the TV landscape this year, taking it from volatile to earthquake status.

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How Canadians view sponsorship

A new study looks at which causes, sports properties and events are connecting most with consumers.

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Diageo’s domestic plan

How the liquor company is looking to grow – and stay ahead – by paying attention to what Canadians are really about.