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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.

Gents

Jude Law and Giancarlo Giannini’s high-seas wager

Anomaly’s ECD Dave Douglass shares the tale behind the short film for Johnnie Walker Blue Label.

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How to win a Creative Effectiveness Lion

Who’d have thunk: Warc reveals shortlisted campaigns were twice as likely to use OOH and newspapers than all other entries.

The Grip Limited team picks up the Gold B!G award for Kokanee's The Movie Out Here.

Calling all B!G thinkers

We’re still accepting submissions for the annual B!G awards until Aug. 7, so keep ‘em coming.

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Are texting toilet paper rolls on the horizon?

Unilever Global is asking for grand ideas for internet-of-things gear, like smart bathroom products or intelligent packaging.

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Taking a cue from consumer wearables

How Nike+ FuelBand and Fitbit inspire tech that enables paraplegics to walk and the blind to see.

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But the brand did not die

MacLaren McCann’s Doug Turney says consumers can drive you out of business, but they can’t kill your brand.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

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Jeremy Gayton on his move to Lg2

The Taxi executive talks to strategy about building agencies from scratch and finding great chemistry.

I want what my friends are playing with

When it comes to toys, pals influence kids more than ads, according to a recent NPD Group report.

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Tipping the green scale

Research reveals shoppers who value conserving the planet often are also concerned with conserving their wallets.

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Other people’s kids doing cute things

Marketelle’s Jessie Sternthal on why some women are logging off and why brands should care.

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Calling all entrepreneurs! Cossette’s got space for you

Why bring in startups? For the Toronto agency, it’s all about learning to be more nimble, agile and how to do more with less.

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San Pellegrino gets cooking

What goes best with a culinary experience? Ditch the wine and grab a nice cold glass of…water?

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