The former new business lead at P&G takes on the role of director of innovation at the Toronto-based agency.
The Toronto agency has brings in two new creative directors, an art director and another two copywriters.
Retail / Shopper Marketing
Influence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.
Pharma/Beauty / Shopper Marketing
The retailer’s big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.
The creative planner will continue to work for the agency as a consultant on brand development and strategic planning.
Mobile / Retail / Shopper Marketing
A new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.