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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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Crime Stoppers imagines a world without crime

A new campaign in B.C. takes a broader approach to help drive awareness for the organization among millennials.

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Check it out: Parents need help, too

OSAP’s latest campaign takes a more grounded approach, showing parents how the financial aid program can assist them.

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Great-West Lifeco names new marketing VP

After 20 years at LoyaltyOne, Emmie Fukuchi takes on consumer marketing for three insurance brands.

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Hill+Knowlton Strategies gets experiential in Canada

After building a business case for two years, Jaime Shulman will lead the new XM+ practice.

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Up to the Minute: National’s new director of analytics

Plus: Top Draw names a new president, new social work for Rethink and more news you may have missed.

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Ecobee sells the smart home’s possibilities

The company’s new campaign uses the functionality of voice commands to drive adoption for its thermostat tech.

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Estee Lauder links AR to ecommerce

A new online interface that lets users virtually test and buy cosmetics is the company’s latest foray into the space.

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Tech In Action: Drawn in to image search

Getty Images is using machine learning to help creative professionals find stock images beyond the search box.

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Canadians trust humans more than technology

Local consumers are more wary of emerging tech compared to other markets, an HSBC report finds.

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Fallsview markets beyond its casino

The Niagara resort casts a wide net to attract people looking for fun, rather than just gambling.

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Winners from the 2017 National Advertising Challenge

A look at the ideas that earned 11 creatives a trip to Cannes.

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Steam Whistle joins the HBC Collection

The cross-branding collaboration puts HBC stripes in beer cases for Canada 150.

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Fountain Tire picks FCB, Pound & Grain

The automotive retailer selected its new AOR and digital partner following a three month closed pitch.

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Olivieri puts gnocchi in the pan

The Catelli brand is using a new product innovation to drive interest in the fresh pasta category.