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A note to our new readers

Following Brunico’s acquisition of Marketing, our combined news team has started making a few changes.

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Intact goes beyond price with new marketing platform

The insurance company puts its customers at the forefront of its more emotional long-term campaign.

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Helen Pak joins Grey Canada

The agency’s new CCO will lead creative across all offices, while Havas names its new leaders.

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CRC 2017: Leo designs another way to stand out

Leo Burnett focused on its design chops to top this year’s Creative Report Card.

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Up to the Minute: Two exec promotions at DentsuBos

Plus, a Canadian shop is named AOR for Dallas-based Susan G. Komen and more news you may have missed.

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Drug Free Kids sends a well-timed personal message

A suite of tech partners adds some punch to a PSA with automated, customized texts to teens.

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Burning Questions: What is AI’s impact on engagement?

SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.

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Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

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CRC 2017: MTV hands over the design reins

Jam3 designed a campaign for the U.S. brand that allowed fans to show off their creativity.

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CRC 2017: Leaving the zoo to understand the tiger

The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.

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Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.

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How a Montreal fintech hub would benefit banks

A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

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Can an AI find your next influencer?

Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

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Destination Canada names two new agencies

Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.