Shopper Marketing

Shopper marketing

Shopper habits heading into the holiday season

New research by Google includes insights into how consumers shop during the busy retail season.

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Neal Brothers rebrands to focus on ‘goodness’

The company is celebrating its 30th anniversary with new branding and its first real marketing campaign.

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Inside Suzi Roher’s first flagship store

The accessories brand’s first standalone location takes inspiration from the art world to connect to Toronto’s fashion scene.

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CloudRaker opens shopper practice

After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.

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PetSmart launches new loyalty program

The pet retailer partnered with Aimia on a program aimed at delivering personalized customer experiences.

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A&W partners with UberEats on home delivery

The QSR becomes the latest chain to partner with the food delivery service in a bid to offer more convenience.

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Retail growth continues to be sluggish

The latest analysis of StatsCan numbers shows things are likely to get worse before they get better.

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Ottawa’s Mad Radish to open in Toronto

The chain looks to capitalize on fast-casual health food trends with a chef-driven menu, in-store pickup and cashless check out.

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Town Shoes to close its doors

All 38 of the DSW brand’s retail locations in Canada will cease to exist by January 2019.

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Why Kobo chose to partner with Walmart in the U.S.

The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.

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Canadian Tire enters premium pet category

U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.

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The strategy behind Oh! Henry’s 4:25 bar

A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.

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DavidsTea to be sold in select Loblaw banners

The specialty tea brand expands itself into CPG following leadership changes earlier this summer.

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How to gain an edge in ecommerce

A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.

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Indochino expands into casual wear

The made-to-measure men’s retailer will include custom chinos and overcoats in its fall line.