Agencies / Shopper Marketing
The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.
CPG / Health+Beauty / Retail / Shopper Marketing
The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.
Agencies / Research / Shopper Marketing
The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.
Retail / Shopper Marketing
The luxury retailer partnered with Samsung and Moment Factory to launch participatory holiday displays.
Awards / Shopper Marketing
Brands and agencies have until Nov. 15 to enter this year’s SIAs, which will be judged by a panel of experts co-chaired by Capital C’s Tony Chapman, Kraft’s Tony Matta and Best Buy’s Angela Scardillo.