Shopper Marketing
Becel, IGA and Les Sucreries Beaurivage partner up
Retail / Shopper MarketingThe margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.
One Direction jazzes up snack packs
CPG / Retail / Shopper MarketingA campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.
Amazon’s game-changing grocery device
Food+Beverage / Innovation / Retail / Shopper MarketingScan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.
Are bricks-and-mortar retailers ready for flexible pricing?
Retail / Shopper MarketingNurun’s Audrey Carr on how a hybrid dynamic/flexible-pricing model can be win-win for retailers and consumers.
Checkout51 grows staff, user base
CPG / Retail / Shopper MarketingThe Canadian startup has hired new execs and just began doing business in the U.S., doubling its team in size to keep up with an additional 1.2 million customers.
Looking ahead in retail
Retail / Shopper MarketingFrom duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
Study finds millennials are money-wise
Research / Shopper MarketingIt’s not all about the latest tech or concert tickets for the 18-to-34 demo. A new study finds they’re more likely to budget and save or invest their tax return than older Canadians.
Duplo and Disney tap into the magic of childhood
Experiential / Shopper MarketingThe brands teamed up for a cross-country mall tour with an interactive play experience, targeting young children and their parents.
Extreme contenting
Branded Content / Digital / Shopper MarketingStrategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.
Back page: The state of shopper marketing
CPG / Creative / Shopper MarketingShikatani Lacroix offers up the day in the life of a humble package.
