Shopper Marketing
Kraft Heinz brings Mayochup north
The Canadian arm of the CPG hopes to breathe new life into ketchup with the popular U.S. hybrid of mayonnaise and ketchup.
Micro-trips the new norm in grocery
PwC looks at the frequency at which Canadians shop in its latest consumer insights survey.
Walmart adds Mobile Klinik to its Supercentres
The repair brand lands in five locations as the retailer continues to partner with companies that bring more convenience to its stores.
Wine Rack invites Canadians to relax
The wine and cider retailer is expanding its summer campaign across 164 stores through the summer months.
Beefeater tickled Pink with new launch
Corby brings its strawberry spirit to Canada as the market for gin grows.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
Canadian Tire’s fancy new range
The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.
Loblaw’s Optimum-ized digital ad approach
How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.
Mintel shines spotlight on cheese consumption
Report highlights how brands can appeal to millennials.
McCormick partners with Tasty on millennial-friendly spice blends
The brand has launched the line based on insights from BuzzFeed’s food vertical.
Small brands make big push
According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.
Bonduelle adds Canadian salad line with tech innovation
Plant-based food maker goes protein with new salads and seal technology.
The future shopper is now
Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).
Clif throws hat into the ring with new smoothie bar
Organic food and drink maker unveils energy bar flavour at Toronto boxing event.
H&M Canada taps Chinese social media
Fashion retailer announces partnership with app giant Wechat with mall events.
