Shopper Marketing
Febreze explores new distribution channels with car freshener
Shopper MarketingThe recently launched P&G line extension fills a void in the in-car market and adds new channel and aisle territory to the ever-expanding franchise.
Kraft brings ‘fun’ to the aisles
Shopper MarketingThe CPG company introduces a new liquid water-flavour enhancer, MiO, and kicks off its summer Stride campaign.
Second Cup and Tassimo partner
Shopper MarketingThe cafe chain extends brand reach while Kraft expands its product offering.
Walmart partners with AskingCanadians for market research
Shopper MarketingThe superstore chain is expanding on research efforts from the US, inviting Canadian consumers to take part in online panels.
Stops, starts and changes
Shopper MarketingJoe Fresh launches a men’s couture-inspired line, Quebec gets racy with a soon-to-open Victoria’s Secret, while Sears introduces a customer service pledge.
Match acquires Action Marketing Group
Industry Moves / Shopper MarketingThe pairing between the Canadian and US agencies will create a North American group with a focus on experiential shopper marketing.
Colour: the visual metaphor for choice
Shopper MarketingShikatani Lacroix’s Jean-Pierre Lacroix delves into the science of colour on the shelves.
Mobile and social were hot topics at BPNA conference
CPG / Shopper MarketingFacebook’s Steve Irvine discussed how to be “social by design” at the 2012 Best New Product Awards Conference & Workshop.
Stops, starts and changes: Telus gets touchy at Laval store
Shopper MarketingIn this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.
Consumerology: Look to those most immersed in social network for future
Shopper MarketingBensimon Byrne’s Max Valiquette says Canada’s most engaged social media users want more discounts and coupons.
