Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.
A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.
E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.
With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.
Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.
The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.
The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.
Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.
Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.
From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.
With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.
As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.
