Shopper Marketing
Jean Coutu installs an e-store window
Experiential / Out-of-home / Retail / Shopper MarketingThe virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.
AMG launches Shopper Solutions North America
Agencies / Shopper MarketingThe company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.
Kiehl’s rolls out a holiday push
CPG / Health+Beauty / Retail / Shopper MarketingThe personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.
Verdict: Huggies and Walmart partner to win new moms
CPG / Digital / Shopper MarketingThe Kimberly-Clark brand created a customized eight-week digital campaign with the retailer to help moms design their dream nurseries.
Squareknot expands and delves into research
Agencies / Research / Shopper MarketingThe loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.
Christie teams cookies with crackers for Christmas
CPG / Food+Beverage / Shopper MarketingThe Mondelez-owned brand is launching its first big in-store holiday cookie push in a decade.
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Orville Redenbacher launches ‘content coupon’
CPG / Food+Beverage / Shopper MarketingThe brand is reinventing an age-old shopper marketing tactic, creating interactive digital coupon-tainment.
Indigo deepens in-store experience
Mobile / Retail / Shopper MarketingThe book, home and gift brand unveiled its shopping app and a partnership with American Girl for a store-within-store roll out to help draw shoppers back into the aisles.
Holt Renfrew bows retro and techy holiday plans
Retail / Shopper MarketingThe luxury retailer partnered with Samsung and Moment Factory to launch participatory holiday displays.
The Shopper Innovation Awards deadline extended
Awards / Shopper MarketingBrands and agencies have until Nov. 15 to enter this year’s SIAs, which will be judged by a panel of experts co-chaired by Capital C’s Tony Chapman, Kraft’s Tony Matta and Best Buy’s Angela Scardillo.
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