Shopper Marketing
Nature’s Path raises its packaging bar
The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.
Oka ventures further into snacking
The cheese brand adds to its individual portion pack options ahead of back-to-school.
Sneakers are the star in Browns’ new push
A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.
Men review shampoo, too
ChickAdvisor is expanding its sites as the men’s personal care category grows.
SunRype brews up more products
The B.C. brand adds more adult-focused drinks to its portfolio.
Infographic: Where loyalties lie
Plus, how does routine factor into purchase behaviour?
Stella Artois thinks inside the box with Chef’s Plate
The meal kit delivery company looks to appeal to summer hosts with a new brand partnership.
Metro buys into meal kit company
The grocer acquires a majority stake in Montreal’s MissFresh, getting into an emerging category.
How Hershey is making baking a summertime affair
A Toronto pop-up also serves as a way to drive awareness of non-traditional Chipits flavours.
American cult beauty brand Glossier launches in Canada
The brand built on Instagram and peer-to-peer recommendations has come north.
Weston shakes up the bakery with Dave’s Killer Bread
The organic brand now has national distribution in Canada, with its marketing strategy playing on its edgier side.
Match adds shopper marketing leadership
The shop taps longtime General Mills marketer Brian Kittelson for a newly created role.
Demand delivery: your consumer demands it (column)
PepsiCo’s Nancy Rooney on driving loyalty as the path-to-purchase shifts.
Nature’s Way makes a play for grocery aisles
With big chains looking for more supplements, Nature’s Way formulates a new retail plan.
Creatives’ insights: The heart behind ‘Cook This Page’
Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.
