Shopper Marketing

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Dainty unveils new packaging

In addition to new anniversary-themed packaging, the brand is working with a chef to position rice as an everyday food.

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Loblaw gives time-strapped shoppers new options

Delivery and subscription loyalty options complement already existing programs and encourage more cross-channel shopping.

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Most of Canada will shop Black Friday sales

A poll from SurveyMonkey shows consumers will take advantage of a mix of online and in-store deals.

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Why everyone is copying Greenhouse Juice

The company built a brand in a new category by investing in smart production, premium packaging and home delivery.

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Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.

Cheerios

Cheerios builds a wall of cheer

The cereal continues its long-time support of the Olympics with a minor (but clever) packaging redesign.

McCafe

McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

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Loblaw to merge PC Plus and Optimum programs

The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.

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Coty smells a new opportunity with millennials

The beauty co has revamped its fragrance shopping experience with youthful Canadians’ behaviour in mind.

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A new, health-conscious pet food hits the shelves

American premium brand Nulo has come north, hoping to disrupt a “complacent” category.

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Canadian shoppers not so sweet on sugar

Zeroing in on the sweet stuff in our products is more important than other attributes, a new report suggests.

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Spokes takes a healthy approach to brand building

Why not compromising on brand is important to help the new product stand out in the “better-for-you” snack category.

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Department stores still important for fashion shoppers

Those who are boosting their budgets still frequent the traditional format.

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NB Liquor will handle weed retail in New Brunswick

The province opts for a Crown corporation model and is currently seeking tenders for 20 retail locations.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.