Shopper Marketing

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Canadian Tire navigates a reinvention

The team at Jackman Reinvents takes a deep dive into the strategy behind the retailer’s new Edmonton showcase store.

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Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.

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The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.

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Mondelez’s musical mornings

BelVita’s latest sampling efforts show what your breakfast routine has been missing – a live piano serenade.

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Aperol revs up the whimsy

What do a Vespa, a grandfather clock and an orange fedora have in common? We’re not entirely sure either, but they’re all supporting pieces in the brand’s latest program.

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New agency to address perceived research gap

Shopper Strategy and Research hones in on the need to distinguish between consumers and shoppers along the path-to-purchase.

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Nutrilait’s new look

The Saputo milk brand takes a simple approach to its new positioning.

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Metro plays matchmaker

The grocery retailer pairs with bloggers and influencers for its summer campaign, under its “Meant for Each Other” platform.

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

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Razorfish hires omni-channel-focused director

The agency has hired Indigo’s Jim Reynolds to bring client-side experience to its growing digital retail offering.

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Retail and e-comm take flight at MaRS

The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.

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Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.