Got what it takes to be a Mexican chef?
Old El Paso gets consumers cooking – literally – to help them overcome the fear that they can’t recreate a meal themselves.
Holt Renfrew Centre gets hyper local
Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.
The Source plugs into Pearson
The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.
Launch! adds retail might to its ranks
The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.
Awake aims to hit the right note with music fans
Eschewing sports and movies, the caffeinated chocolate bar melts into a new partnership with Universal Music.
Danette’s indulgence play
How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.
Barilla sends in the experiential troops
The pasta brand is coming out of its shell (so to speak) after years of high conversion rates as a result of sampling, and has upped its presence at events.
Back-to-school tip: Start earlier and finish later
Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.
The back-to-school battle is on
As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?
Take a cue from flawed French fruits
Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.
Hallmark ups the style ante
The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.
Virgin Mobile spreads love to get love
To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.