Shopper Marketing

Becel, IGA and Les Sucreries Beaurivage partner up

Retail / Shopper Marketing

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

One Direction jazzes up snack packs

CPG / Retail / Shopper Marketing

A campaign from Mondelez beginning next month leverages the tween-favourite band with merchandising and a chance to meet them.

Amazon’s game-changing grocery device

Food+Beverage / Innovation / Retail / Shopper Marketing

Scan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.

Are bricks-and-mortar retailers ready for flexible pricing?

Retail / Shopper Marketing

Nurun’s Audrey Carr on how a hybrid dynamic/flexible-pricing model can be win-win for retailers and consumers.

Checkout51 grows staff, user base

CPG / Retail / Shopper Marketing

The Canadian startup has hired new execs and just began doing business in the U.S., doubling its team in size to keep up with an additional 1.2 million customers.

Looking ahead in retail

Retail / Shopper Marketing

From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.

Study finds millennials are money-wise

Research / Shopper Marketing

It’s not all about the latest tech or concert tickets for the 18-to-34 demo. A new study finds they’re more likely to budget and save or invest their tax return than older Canadians.

Duplo and Disney tap into the magic of childhood

Experiential / Shopper Marketing

The brands teamed up for a cross-country mall tour with an interactive play experience, targeting young children and their parents.

Extreme contenting

Branded Content / Digital / Shopper Marketing

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

Back page: The state of shopper marketing

CPG / Creative / Shopper Marketing

Shikatani Lacroix offers up the day in the life of a humble package.