Shopper Marketing

Cascades

Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

Metro

Metro digitizes rewards feature

The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.

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Bookmarked: Don’t fixate on the funnel

An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.

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KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

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Chefs Plate delivers its first TV ads

The meal kit subscription startup turns to traditional advertising to reach a new customer base.

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Metro Ontario’s year of going local

The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.

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Inside Flow’s new pack design

The water brand has evolved its look to resonate with its health-focused target.

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Geometry taps longtime Kraft marketer to lead Toronto

Julian Franklin aims to bring his client-side perspective to the agency.

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Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

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VH Sauces goes big for Chinese New Year

How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.

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Nissan brings new signage to the dealership

A new partnership aims to improve the customer experience and better leverage local insights.

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2017 Shopper Innovation Awards shortlist revealed

From bees to beer, here are the brands that stood out in the jury room.

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Welcome Consumer Insights readers

We’re kicking off 2017 by integrating aspects of Marketing magazine’s popular filter into Shopper Marketing Report.

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Campbell’s takes gourmet on tour

A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.

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Infographic: Understanding the Canadian grocery shopper

Some quick insights into when we shop and how we make purchase considerations.