Shopper Marketing


Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.


Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.


Consumers happiest with small rewards

A new loyalty study reveals Canadians prefer programs offering free movies and groceries over the possibility of travel.


Shoppers find many in-store displays ‘boring’

A survey suggests CPG brands are not getting their intended impact with POS materials.


‘Guilt-free’ ice cream race heats up

CoolWay ice cream has relaunched with new flavours and a proposition that pits it against other healthier dessert options.


ASICS opens first Canadian flagship

The new Toronto store brings the apparel brand’s performance and lifestyle products under one roof.


Choom hires SVP of marketing

FGL’s Chris Gagan has been brought on to lead the cannabis retail brand’s marketing strategy.


Subway bolsters loyalty offering

The company aims to reverse sales declines with a refreshed Subway MyWay Rewards program.


Consumer trust in private labels on the rise

A survey by Parent Tested Parent Approved suggests Canadian retailers may still have work to do to fully close the gap.


Wellwise launches ecommerce platform

Curated product selections and subscription ordering bring flexibility and education to Shoppers’ banner for aging Canadians.


Loblaw enlists Eagle Eye to enhance PC Optimum

The grocer contracts the tech company to make its loyalty offering more convenient for customers.


Edo Japan opens millennial-friendly eatery

The restaurant is rolling out its Fresh Take speed and convenience-driven concept ahead of further Canadian expansion.


America’s top-selling ice cream pint to land in Canada

Halo Top will soon enter the Canadian market touting a product that’s low in calories and sugar.


Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.


Canadians more price conscious than brand loyal

Mintel report shows the importance of reaching consumers with a budget-conscious message while they are shopping.