Shopper Marketing
Shoppers Drug Mart debuts new online beauty platform
The combined ecommerce site brings luxury Beauty Boutique products together with the retailer’s mass market offering.
Match Marketing acquired by Southfield Capital
Parting with Beringer Capital, the agency will look to continue growth with the backing of a new private equity firm.
Consonant asks if your skin feels like concrete
The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.
Amazon ranked most trusted ecommerce retailer
The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.
Aurora turns to Shopify for ecomm
The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.
Baskin-Robbins brings delivery through UberEats
For National Ice Cream Month, the retailer launches a partnership with the app to have its products sent to customers’ doors.
Canadian retail hits slowest growth trend in three years
All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.
New Product Spotlight: A&W serves a buzz-worthy veggie burger
Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.
Laline opens shop in Canada
The Israeli bath and body brand is looking to educate consumers on its products ahead of launching ecommerce operations.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
New Product Spotlight: Red Bull goes organic
Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.
Cadillac Fairview to expand loyalty pilot project
The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.
Adidas Canada appoints head of ecommerce
Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.
How do you improve customer experience?
An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.
Kijiji expands ad options for retailers
The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.
