Shopper Marketing

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P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

29Rooms: Expand Your Reality Toronto Tour Opening Night

DavidsTea brews up partnership with Beau’s

From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Ontario gets Nude in October

The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.

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Nom Noms World Food comes to Pusateri’s

The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.

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Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.

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Gen Z Canadians less keen on green than Americans

U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.

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Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

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Iron Vegan looks to pump up the plant-based category

How the supplement maker is aiming to reach a broader audience of athletes looking for alternative protein sources.

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Marvel x Miniso store rides superhero wave

Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.

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Redpath launches new sugar collection

Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.

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Astro puts probiotics front-and-centre

The Parmalat brand promotes ingredients that aid digestion.

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Unbun hopes to make dough with Mr. Sub

The keto, paleo, grain-free and gluten-free bread-maker joins forces with the national QSR.

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Dempster’s launches Brioche Style Pull-Apart buns

The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.