Shopper Marketing

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Walmart launches shopping app

The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Natrel’s Milk Bar comes to Toronto

The location launches with decor and a signature drink specific to the city as the brand also pushes its new iced coffee.

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Flow Water makes an in-store play

The brand continues its partnership with the Jays’ Josh Donaldson, adding a contest layer to its campaign.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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CF Fairview introduces mall mapping pilot

The tool allows users to navigate multi-storey malls on mobile, and provides useful data.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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Instabuggy to deliver prepared meals

The grocery delivery service is adding ready-to-eat meal delivery in as little as one hour.

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PetSmart brings The Secret Life of Pets to stores

Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.

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Payments, produce and Popsicles: Three summer shopper trends

TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.

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Getting schooled on shopper marketing

Why Geometry Global and Unilever teamed up on an education program specific to the discipline.

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Chapman’s adds a little novelty

The ice cream brand uses social media and branded content articles to push its new Kids Line.

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A drink to our Heroes

Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.

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The new Sears wish book

COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.