Shopper Marketing
Gaby lands in Calgary Co-op
Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.
Weston revamps Country Harvest
New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.
What’s driving today’s shopper profiles?
WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.
Flow brings AR to the grocery aisle
The Canadian water brand has partnered with MemoMi to install its mirrors in stores as part of a sampling program.
Behind Toys “R” Us and Mattel’s retail partnership
How the toy retailer and toy manufacturer have worked together to ring in Barbie’s 60th.
Male grooming is booming
Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.
Putting a new lens on smart glasses
Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.
The Shopper Innovation + Activation Awards shortlist
The best in shopper marketing and activation programs will be awarded at a gala on April 29.
Canadians’ spending habits across provinces
Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.
What can CPG learn from the Kraft Heinz nosedive?
Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.
6Degrees appoints head of experiential and packaging
Warren Paisley has joined the retail agency to handle needs on both sides of its business.
NexTech launches AR ‘try-on’ tool
A new service allows any retailer to integrate virtual trial features to their e-comm platform.
Cannabis retailers find their way into Ontario market
High Tide, Spirit Leaf and Choom have established agreements with the government’s lottery winners.
Consumers demanding more ethical consumption
A report from Nourish Food Marketing shows how waste-reduction trends align with concerns about diet and convenience.
Tilray to acquire Manitoba Harvest
The licensed producer is extending into a new category by acquiring the hemp-based food company.
