Shopper Marketing

SMF

Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Shopper Marketing Forum: six takeaways from day one

From future food marketing to in-store tech, we break down the top ideas from this year’s conference.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Shopper Innovation Awards 2015

Who was this year’s big winner? (Hint, it was a cool, hard-as-ice execution.)

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Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits

The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.

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Shopper Innovation Awards: Raising the Roof hits the streets

The lowly donation box was re-imagined by creating life-sized ones that featured emotional images of actual homeless people.

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Shopper Innovation Awards: Make-A-Wish brings Santa to life

Kringl: The Proof of Santa video app put the big guy right into the homes of kids.

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Shopper Innovation Awards: SickKids reveals real superheroes

The Toronto hospital surprised a special patient during a movie screening to help drive donations for its foundation.

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

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Shopper Innovation Awards: Ubisoft brings live action to fans

To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.

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Shopper Innovation Awards: Chevrolet hits the road with a coaster

To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.