As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?
Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.
The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.
To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.
A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.
Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.
A catchy lesson on how to use a tortilla wrap from the Canada Bread brand and Cundari.
A partnership between the in-store analytics co and real-time bidding platform SiteScout lets retailers reach consumers online based on their offline behaviour.
Don Clark joins the shop as it looks to get out in front of tech-driven changes to the retail landscape.
The water brand will kick off a social scavenger hunt in the city next month, complete with augmented reality elements.
The pizza brand launched an augmented reality game and on-pack promotion, which leverages its recent CFL partnership.
Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.
