Shopper Marketing
Premium mixer 1642 packs a punch
The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.
CPGs promote in store ahead of the Big Game
Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.
D’Italiano suits up with the Raps to drive bread growth
From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”
The Meatless Farm Co. targets key retailers and meat eaters
The plant-based food company is driving purchases by hitting flexitarians with messaging right outside grocery stores.
Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
Lassonde has a thirst for paper straws
From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.
Baileys hits malls with Treat Bars
The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.
Where to place plant-based foods in grocery stores
Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.
Sobeys rolls out sensory-friendly shopping nationally
The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.
Loblaw grows its digital shelf
Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.
Retail sales slump (again) heading into the holidays
Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.
Keurig pops up, touts K-Cup recycling
The coffee brewer is educating consumers about its recycling program during its holiday mall activation.
Is it “Avotime” for avocados?
Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.
Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.
Eataly brings its slow food movement to Canada
The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.
