Shopper Marketing


Influenster opens Toronto office

The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.


Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.


Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.


London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.


VH’s saucy fall push

The ConAgra brand shifts investment to the beginning of the main consumption season with two new campaigns.


Shoppers goes bold with beauty

The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.


Two West joins Sandbox

The U.S.-based, retail-focused agency will brings its capabilities to clients across the network.

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Deliver us from meal planning

How subscription food delivery companies are catering to time-starved Canadians.


Steam Whistle pays homage with packaging

The beer brand introduces a new limited-time “Retro Lunch Box” for its tall can format.


Goody brushes up its marketing

How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.


What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Big Brothers Big Sisters’ multicultural tie-in

The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.


Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.


The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.


Shopper Innovation Awards 2017 jury revealed

Take a look at the team judging this year’s awards, plus two new categories.