Shopper Marketing

Metro

Metro customizes the grocery trip

The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.

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Nestea brings new flavours to the table

To stay competitive in the increasingly crowded iced tea category, the brand is launching two new Canada-specific products.

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Maple Leaf digs into new strategy

The “Dig In!” campaign marks the first time Maple Leaf, Schneiders and Prime are promoted under one platform.

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Unilever’s aging hair play

The company deepens its commitment to the category across two mainstream brands, after success with its more premium line.

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Gas stations to blame for low retail growth

Store sales are strong, even though gas stations have pulled the overall category down to a meagre 0.5% growth year-to-date, according to consultant Ed Strapagiel.

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Rudsak eyes expansion

After two years of major growth and a strategic shift, the Montreal retailer is focusing on English Canada.

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ICYMI: Here’s what’s in store for retailers

The crème de la crème of retail-specific technology that came out of SXSW’s Accelerator program.

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Converse puts its sneakers on the street

Forget scuff-free shoes – Converse’s latest campaign features worn-in sneakers that reflect their wearers’ personalities.

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Inside Canada Dry’s ethnic marketing strategy

The brand has tapped into holidays like Chinese New Year to reach Canada’s fast-growing ethnic populations.

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The Macallan celebrates Chinese New Year

The whisky brand is partnering with famous Toronto chef Susur Lee as part of its PR push for the holiday.

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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Loyalty programs begin turnaround

Membership numbers have reversed their decline, but getting customers to engage is still a challenge.