Shopper Marketing

Maxi

Maxi ventures beyond the flyer

The Quebec grocer makes its return to mass advertising with a focus on fresh.

AAEAAQAAAAAAAAXAAAAAJDRjODhkMzVhLTFjN2MtNGQxYi04NzQ0LTU2MzEyZWJlODlhNw

Reminder: Who is Canada’s Retail Innovator of the Year?

The submission deadline is fast approaching for the new award recognizing companies that best use shopper insights.

M&M

M&M Food Market figures out the holidays

The revamped retailer positions itself as a destination for the hectic time of year.

SIA-623x350

Shopper Innovations Awards 2017: Last call for entries

The final deadline for the awards, included in the Creative Report Card, is this Friday.

mg_5051_sm-623x350

Introducing the Retail Innovator of the Year award

Which Canadian retailer is using its consumer and shopper insights best?

International

International Delight wants to own the morning

The Saputo brand takes a more emotional approach with new packaging and an optimistic campaign.

11535669_815167625198634_233391135362331303_n

Influenster opens Toronto office

The review and product-discovery platform is hoping to forge deeper connections with Canadian clients and build local insights.

Campbell's

Campbell’s aims to ‘win dinner’

The brand boosts support for its condensed lines and broths this fall to reach millennial parents.

Baking

Not your mom’s baking contest

General Mills launches its first Canadian competition under Pillsbury and Betty Crocker, inspired by trends on social media.

shutterstock_290122892

London Drugs makes a loyalty play

After years of research, the pharmacy has launched a program tailored to customer purchases and behaviour.

VH

VH’s saucy fall push

The ConAgra brand shifts investment to the beginning of the main consumption season with two new campaigns.

Shoppers

Shoppers goes bold with beauty

The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.

shutterstock_251497315

Two West joins Sandbox

The U.S.-based, retail-focused agency will brings its capabilities to clients across the network.

HF_Box_Classic - Canada

Deliver us from meal planning

How subscription food delivery companies are catering to time-starved Canadians.

SW-LunchBox-LR-2

Steam Whistle pays homage with packaging

The beer brand introduces a new limited-time “Retro Lunch Box” for its tall can format.