Shopper Marketing


Cadillac Fairview goes digital for Black Friday

Why the shopping centre co is upping its spend ahead of one of the season’s busiest days.


Welcome to the new Shopper Marketing Report

Our report’s new format delivers shopper marketing news to your inbox every two weeks.


Shazaming the mobile coupon

Tapped Mobile partners with MobileXCo to turn everything from in-store material to TV ads into offers.


Want on-trend gifts? Ask Watson

How IBM is using its cognitive computer to help with holiday shopping.

Sentient Aware - Shoes dot com e-Commerce taps into artificial intelligence

The online retailer rolls out a new visual search tool as it continues to grow aggressively.


Inside L’Oreal’s content factory

The beauty giant launches a new in-house production studio in Montreal, the first among its offices worldwide.


Taking the long view of consumer habits

MaRS’s Sue McGill on why brands need to keep sustainability in mind when it comes to their future customers.


President’s Choice’s fashionable holiday

How the brand is aiming to be the curator of your holiday menu with its new integrated campaign.


Want data? Think cash back

Getting Canadians to be more willing to share their personal data requires providing major value, a new report says.


LG’s escape pods

The electronics maker creates an immersive viewing experience to show off its new high-end OLED TVs.


Yorkdale introduces messaging concierge

The shopping centre will use the Kipsu app to facilitate real-time conversations with customers.


Long live the hyper-specialist retailer

CPG cos and big brands have lots to learn from niche players, says Shikatani Lacroix’s president, Jean-Pierre Lacroix.


ConAgra tackles dinner decisions

The CPG co uses a multi-brand campaign to help solve the meal planning challenge.


Dumping delivery woes

How Pudo aims to offer a new shipping solution for retailers growing their e-commerce offerings.


Lindt’s holiday difference

The chocolate co takes a content-heavy approach, hoping to inspire consumers this holiday season.