Shopper Marketing

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

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Razorfish hires omni-channel-focused director

The agency has hired Indigo’s Jim Reynolds to bring client-side experience to its growing digital retail offering.

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Retail and e-comm take flight at MaRS

The Toronto innovation hub, which helps scale startups, has launched a retail and digi comm division, with players like P&G and Indigo on board.

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Assessing Whole Foods’ value play

As the retailer moves to solve the value conundrum with a lower-priced banner, Shopper DDB’s Jason Dubroy considers branding fallout or whether it’s a home run in niche-filling.

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Trend to watch: Next-gen TV shopping

As image recognition capabilities take off, what’s next for retail?

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Big retailers miss the mark on local foods

A new LoyaltyOne study reveals buying local is important to most Canadians, but obstacles unrelated to price prevail.

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Walmart’s refresh

The retailer takes an omni-channel approach to promote its upgraded grocery offering.

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Optimum ramps up its digital play

Shoppers Drug Mart boosts its iconic loyalty program with a new app, website and enhanced personalization push.

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Square One’s new concept

The Ontario shopping centre is launching a high-end concept store to help make it a luxury destination.

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Back page: The future of retail gone too far

Graphics co ImageThink and strategy envision a world where retail has tumbled deep (and we mean deep) into the rabbit hole.

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Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.