Shopper Marketing

Holt Renfrew Centre gets hyper local

Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto’s Yonge and Bloor area.

The Source plugs into Pearson

The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.

Launch! adds retail might to its ranks

The shop has brought in new blood to lead retail strategy and planning for its Dairy Farmers of Canada account.

Awake aims to hit the right note with music fans

Eschewing sports and movies, the caffeinated chocolate bar melts into a new partnership with Universal Music.

Danette’s indulgence play

How Danone’s latest arrival is poised to address an unmet need from the brand’s yogurt lineup.

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Barilla sends in the experiential troops

The pasta brand is coming out of its shell (so to speak) after years of high conversion rates as a result of sampling, and has upped its presence at events.

back to school

Back-to-school tip: Start earlier and finish later

Google’s Alexandra Cohn gives a lesson on three types of back-to-school shoppers.

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Take a cue from flawed French fruits

Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.

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Hallmark ups the style ante

The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.

Virgin Mobile spreads love to get love

To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.

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Mobile’s winning in store aisles

A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.