Shopper Marketing

Shoppers

Shoppers goes bold with beauty

The retailer tackles women’s “beauty nevers” (make-up ideas they won’t try) as it heads into the fall season.

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Two West joins Sandbox

The U.S.-based, retail-focused agency will brings its capabilities to clients across the network.

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Deliver us from meal planning

How subscription food delivery companies are catering to time-starved Canadians.

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Steam Whistle pays homage with packaging

The beer brand introduces a new limited-time “Retro Lunch Box” for its tall can format.

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Goody brushes up its marketing

How the hair accessories brand is stepping up efforts at retail to stay ahead of the game.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Big Brothers Big Sisters’ multicultural tie-in

The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.

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Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.

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The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.

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Shopper Innovation Awards 2017 jury revealed

Take a look at the team judging this year’s awards, plus two new categories.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Iogo gets kids to eat their vegetables

The brand’s Nano line is infusing natural ingredients and convenience messaging into a redesign and in-store program.

Love with Food announces international expansion to Canada

Love With Food delivers snacks and insights

The California-based company comes to Canada with a subscription box that brands can use to sample their products.

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Unata and Inmar team up

The Canadian and U.S. companies have partnered to create a more seamless digital coupon program for retailers.