Shopper Marketing

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Mondelez taps into entrepreneurial culture

The CPG co is partnering with tech startups and retailers on Canadian pilot projects.

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Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.

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Trend alert: omni-convenience

Take a look at who’s capitalizing on consumers’ desire to get what they want when they want.

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What Twitter users want from brands

A new study reveals how content on the platform can affect purchase decisions.

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Why the dad demo is unignorable

Believe it or not, dad can be better for your bottom line than mom. Hunter Straker’s Sheri Pearson taps into insights from a recent study, with tips to win his buck.

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Tostitos rolls up its sleeves with Walmart

To support its new Rolls! SKU, the PepsiCo brand hones in on mom’s pre-shop phase on the retailer’s website.

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Adidas Golf tees off with digital

The brand uses eight Canadian stores as a testing ground for its interactive displays.

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General Mills bets big on back-to-school

For the first time, the CPG co’s snacks, cereal and yogurt are joining forces on a back-to-school push.

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Canadian Tire navigates a reinvention

The team at Jackman Reinvents takes a deep dive into the strategy behind the retailer’s new Edmonton showcase store.

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Leon’s makes its move in Quebec

To show its products are move-worthy, the retailer assembled 3D coupons with abandoned furniture on the streets, driving a double-digit sales spike.

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The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.

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Mondelez’s musical mornings

BelVita’s latest sampling efforts show what your breakfast routine has been missing – a live piano serenade.