Shopper Marketing
How to tailor your strategy to Gen Z
Experts weigh in on how to target this growing group in 2019 and beyond.
MOY 2019: Anne-Marie LaBerge takes BRP on a ride
The marketer is transforming the recreational vehicle company from product-driven to experience-led.
What’s next for retail in 2019?
Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.
Shoppers launches medical cannabis platform
The retail chain’s ecommerce site is now live, banking on the expertise of its staff to make it a “trusted and convenient source.”
Steam Whistle brews up big changes
The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.
MOY 2019: David Bigioni begins on a high note
How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.
MOY 2019: Sharon MacLeod builds bridges to the next generation of men
How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.
Marketing in the Age of Anxiety
How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.
Casper plants roots in Canada
The burgeoning brand just opened its second bricks-and-mortar store here, with a Canadian HQ coming soon.
Westleaf and Ace Valley partner on cannabis stores
The companies will pursue locations in Ontario that offer a “highly curated” retail experience.
Cadillac Fairview partners with Lyft on rideshare pilot
The mall operator continues working towards enhancing customer experiences with a partnership at Toronto’s Eaton Centre.
Strategy’s most read of 2018: Shopper Marketing Report
The most attention grabbing retail and shopper stories from the last year.
How Ritual aims to help restaurants embrace disruption
The order-ahead app’s CEO explains how it’s using its data to help businesses navigate the fast-changing take-out industry.
Shoppers Drug Mart to open cosmetic treatment clinics
A new store concept pilot will push further into the health and beauty space with a range of dermatology services.
Submit your Retail Innovator of the Year nominations
Retailers who have put consumer data and innovative strategies to good use have until Jan. 25 to enter their submissions.
