Shopper Marketing
Shopper habits heading into the holiday season
New research by Google includes insights into how consumers shop during the busy retail season.
Neal Brothers rebrands to focus on ‘goodness’
The company is celebrating its 30th anniversary with new branding and its first real marketing campaign.
Inside Suzi Roher’s first flagship store
The accessories brand’s first standalone location takes inspiration from the art world to connect to Toronto’s fashion scene.
CloudRaker opens shopper practice
After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.
PetSmart launches new loyalty program
The pet retailer partnered with Aimia on a program aimed at delivering personalized customer experiences.
A&W partners with UberEats on home delivery
The QSR becomes the latest chain to partner with the food delivery service in a bid to offer more convenience.
Retail growth continues to be sluggish
The latest analysis of StatsCan numbers shows things are likely to get worse before they get better.
Ottawa’s Mad Radish to open in Toronto
The chain looks to capitalize on fast-casual health food trends with a chef-driven menu, in-store pickup and cashless check out.
Town Shoes to close its doors
All 38 of the DSW brand’s retail locations in Canada will cease to exist by January 2019.
Why Kobo chose to partner with Walmart in the U.S.
The Toronto-based ebook company brings its international retail strategy to a market dominated by big players.
Canadian Tire enters premium pet category
U.S.-based retailer Petco will have its private label brands on the retailer’s shelves.
The strategy behind Oh! Henry’s 4:25 bar
A Hershey’s marketer explains what led the brand to build a connection with recreational cannabis consumers.
DavidsTea to be sold in select Loblaw banners
The specialty tea brand expands itself into CPG following leadership changes earlier this summer.
How to gain an edge in ecommerce
A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.
Indochino expands into casual wear
The made-to-measure men’s retailer will include custom chinos and overcoats in its fall line.
