Shopper Marketing

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

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The say/do gap of conscious consumerism: column

Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.

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Johnsonville looks to own the morning

The brand introduces new products as part of a mission to expand its breakfast offering.

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Ace Bakery bets on breakfast

Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Fresh City Farms delivers a new option

As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.

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Shoppers Drug Mart rolls out self-checkout

How the move aims to help the retailer’s value proposition.

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Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

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Metro digitizes rewards feature

The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.

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Bookmarked: Don’t fixate on the funnel

An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.

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KFC opens a cooking school

The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.

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Chefs Plate delivers its first TV ads

The meal kit subscription startup turns to traditional advertising to reach a new customer base.