Cascades goes for shelf appeal with big-eyed bunnies
Inside the CPG’s decision to revamp its household product lines and create more memorable characters.
Metro digitizes rewards feature
The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.
Bookmarked: Don’t fixate on the funnel
An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.
KFC opens a cooking school
The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.
Chefs Plate delivers its first TV ads
The meal kit subscription startup turns to traditional advertising to reach a new customer base.
Metro Ontario’s year of going local
The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.
Inside Flow’s new pack design
The water brand has evolved its look to resonate with its health-focused target.
Geometry taps longtime Kraft marketer to lead Toronto
Julian Franklin aims to bring his client-side perspective to the agency.
Activia starts the year ‘in sync’
The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.
VH Sauces goes big for Chinese New Year
How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.
Nissan brings new signage to the dealership
A new partnership aims to improve the customer experience and better leverage local insights.
2017 Shopper Innovation Awards shortlist revealed
From bees to beer, here are the brands that stood out in the jury room.
Welcome Consumer Insights readers
We’re kicking off 2017 by integrating aspects of Marketing magazine’s popular filter into Shopper Marketing Report.
Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.
Infographic: Understanding the Canadian grocery shopper
Some quick insights into when we shop and how we make purchase considerations.