Shopper Marketing

OYBBrewery_Bottles2_RGBHi

Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.

shutterstock_209343925

A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.

shutterstock_157791050

Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

shutterstock_139362860

Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

YSLGlass

L’Oreal amps up the take-home experience

With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.

1Natrel_PackNoel_2L-front-back_print

Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.

FutureShopCornwallEntry

Future Shop goes small

A look at the retailer’s small concept strategy as it gears up to open its latest store.

CND Slimcan 25 cl decor FR Grapefruit BD

Perrier’s playful packaging

Aiming to reach a younger demo, the brand launches a street art-inspired look.

14EPC7580_Edge PDQ_FA

Edge joins forces with Ubisoft

The Energizer shave gel taps into the Assassin’s Creed: Unity launch to reach gamers.

ShoeMe wall

ShoeMe shows commuters the shoes

The e-tailer launches a shoppable wall to ease Canadians’ hesitation around buying footwear online.

shutterstock_141454246

Banks most trusted with data

A new study by Aimia finds that financial institutions and supermarkets are most trustworthy when it comes to keeping consumers’ data safe and sound.

shutterstock_121990036

A shopper manifesto

Fight second-fiddle stigma to gain respect and investment, says Hunter Straker’s Sheri Pearson.