Shopper Marketing

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FreshCo expands Chalo! grocer to B.C.

The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.

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Coca-Cola’s specialty sodas pop up outside the pop aisle

The beverage behemoth is intentionally ‘hiding’ its new craft, glass bottle offerings ‘in plain sight.’

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Canada Dry boogies with Bollywood Picnic

The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.

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Dempster’s waves the flag as part of redesign

The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.

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Trix cereal is back… for good

A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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Spread ‘Em looks to spread in Ontario

Distribution with Fortinos and Longo’s comes amid greater acceptance of dairy-free cheese.

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Natrel brings mochi ice cream to the masses

The Agropur-owned brand is the latest big company to bring its twist on the bite-sized sweet treats to Canadian grocery stores.

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A Kit Kat store is coming to Canada

The confectionary is bringing a permanent version of its experiential DIY store to Toronto in an effort to premiumize the brand.

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Sleep and mental sharpness drivers for shoppers

A Pearl report also reveals which frozen foods resonate with health-conscious consumers as they look to eat and age well.

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The appeal of the specialty grocer

Smaller boutique retailers are seeing a growth spurt as they offer convenience for more frequent shoppers.

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Sustainability and health-led disruptors enter retail

From a plant-based grocer to sugar-free ketchup, here’s how four brands are taking their ethos into a new territory.

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CPGs take to QSRs

Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

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Estee Lauder celebrates the many #ShadesOfCanada

The inclusive campaign for the beauty brand’s make-up line is supported by in-store events at HBC, Shoppers and Sephora.