Chefs Plate delivers its first TV ads
The meal kit subscription startup turns to traditional advertising to reach a new customer base.
Metro Ontario’s year of going local
The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.
Inside Flow’s new pack design
The water brand has evolved its look to resonate with its health-focused target.
Geometry taps longtime Kraft marketer to lead Toronto
Julian Franklin aims to bring his client-side perspective to the agency.
Activia starts the year ‘in sync’
The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.
VH Sauces goes big for Chinese New Year
How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.
Nissan brings new signage to the dealership
A new partnership aims to improve the customer experience and better leverage local insights.
2017 Shopper Innovation Awards shortlist revealed
From bees to beer, here are the brands that stood out in the jury room.
Welcome Consumer Insights readers
We’re kicking off 2017 by integrating aspects of Marketing magazine’s popular filter into Shopper Marketing Report.
Campbell’s takes gourmet on tour
A travelling soup bar looks to drive trial for the brand’s more adventurous Everyday Gourmet line.
Infographic: Understanding the Canadian grocery shopper
Some quick insights into when we shop and how we make purchase considerations.
What’s on trend for Loblaws in 2017?
The retailer will bring its five new food-related themes to life under the “Taste the New Next” tagline.
Maxi ventures beyond the flyer
The Quebec grocer makes its return to mass advertising with a focus on fresh.
Reminder: Who is Canada’s Retail Innovator of the Year?
The submission deadline is fast approaching for the new award recognizing companies that best use shopper insights.
M&M Food Market figures out the holidays
The revamped retailer positions itself as a destination for the hectic time of year.