Shopper Marketing
Global shopper marketing tour: down under edition
Retail / Shopper MarketingInfluence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.
Shoppers Drug Mart launches summer campaign
Pharma/Beauty / Shopper MarketingThe retailer’s big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.
Ruffles grills with an in-store campaign
Shopper Marketing / Social mediaThe PepsiCo brand launched the in-store “Max out your grill” campaign and contest for shoppers to win a BBQ.
Consumerology: Don’t tweet angry
Retail / Shopper Marketing / Social mediaBensimon Byrne’s Max Valiquette muses on how brands should respond (or not respond) to angry social media rants.
Who’s showrooming, and how?
Mobile / Retail / Shopper MarketingA new TNS survey found that 60% of Canadians price compare, and 31% are doing so in stores on their mobile devices.
In the aisles with The Beer Store’s Andrea Randolph
Retail / Shopper MarketingThe VP of retail talks about new test features, including touch-screen displays and beer fridges, meant to create a more inviting shopping environment.
Retail trends: What’s hot, what’s not
Shopper MarketingShopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.
Evian brings back the babies
CPG / Shopper MarketingThe Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.
Building ‘fresh’ into shopper marketing
Research / Retail / Shopper MarketingShopper DDB’s Jason Dubroy, Hunter Straker’s Sheri Pearson and Influence Marketing’s Martin Rydlo brainstorm ways to target quality-conscious consumers in stores.
Verdict: Awake Chocolate packs a punch
CPG / Shopper MarketingThe fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.
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