Shopper Marketing

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Take a cue from flawed French fruits

Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.

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Hallmark ups the style ante

The co debuts a new collection with designer Sarah Richardson, marking the first partnership of its kind for the brand in this country.

Virgin Mobile spreads love to get love

To promote its new store, the brand taps into a Toronto neighbourhood’s art scene.

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Mobile’s winning in store aisles

A report from CGI Group in the U.S. says showrooming using a mobile device has increased dramatically.

General Mills cooks up new products

Nature Valley’s first peanut-free bar in Canada and an upscale Old El Paso line are among its new offerings rolling out this summer.

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Dempster’s shows food some love

A catchy lesson on how to use a tortilla wrap from the Canada Bread brand and Cundari.

Aislelabs develops system to re-target in-store shoppers online

A partnership between the in-store analytics co and real-time bidding platform SiteScout lets retailers reach consumers online based on their offline behaviour.

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Retail activation agency Gorrie hires a new VP

Don Clark joins the shop as it looks to get out in front of tech-driven changes to the retail landscape.

Eska wants to make waves in Toronto

The water brand will kick off a social scavenger hunt in the city next month, complete with augmented reality elements.

Casa di Mama aims to score new fans with football app

The pizza brand launched an augmented reality game and on-pack promotion, which leverages its recent CFL partnership.

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Discounts still king for loyalty perks: study

Three-quarters of Canadians want money off their purchase, while customized content is increasingly becoming important, a new report finds.

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