Shopper Marketing
Shopper Innovation Awards 2014
Awards / Shopper MarketingIkea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.
Shopper Marketing Forum round-up
Research / Shopper MarketingFrom socio-cultural shifts affecting the consumer brain to Big Data and what millennials want, here are a few takeaways from the Shopper Marketing Forum.
Lessons from e-tailers
Digital / Retail / Shopper MarketingNurun’s Audrey Carr on three expectations shoppers have, and how bricks and mortar stores should tap into them.
Walmart campaign highlights big brands
News / Retail / Shopper MarketingThe retail giant aims to raise awareness around its offerings from Apple, Samsung and L’Oreal, among others.
Think like a retailer
Retail / Shopper MarketingMaple Leaf Foods’ Nola Martin gives advice on how to get a store on board with your shopper marketing program.
Cadbury brings back the clucking bunny
CPG / Food+Beverage / Shopper MarketingTo play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.
A marketing tipping point
Shopper MarketingHunter Straker’s Matthew Diamond looks to the future of the industry, suggesting the best organizations will test and learn, and evolve.
Two-thirds of shoppers buy where they preview electronics
Research / Shopper MarketingLead researcher Alyson Gausby shares insights from a new Microsoft study, which also suggests Canadians are more likely to recommend specific products rather than stores.
Ikea and Leo Burnett win Shopper Innovation Awards Grand Prix
Awards / News / Shopper MarketingThe agency cleaned up this year with “Learn Ikea” and wins for James Ready, Raising the Roof, Yellow Pages and Earls.
Shopper Innovation Awards: Ikea schools Winnipeggers
Awards / Shopper MarketingThe Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.
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