Shopper Marketing

CNY

Inside Canada Dry’s ethnic marketing strategy

The brand has tapped into holidays like Chinese New Year to reach Canada’s fast-growing ethnic populations.

LUCKEE-L-9916

The Macallan celebrates Chinese New Year

The whisky brand is partnering with famous Toronto chef Susur Lee as part of its PR push for the holiday.

shutterstock_167331812

Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

shutterstock_237499474

Loyalty programs begin turnaround

Membership numbers have reversed their decline, but getting customers to engage is still a challenge.

shutterstock_170431640

Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

shutterstock_216001072

A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

fresh solutions in store

Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

thirdlove

Don’t know your bra size? There’s an app for that

E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.

bottle_small resized

Who’s the foodiest of them all?

With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.

shutterstock_119170117

Retail saw modest November growth

Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.

187 Marinated cucumber resized

Sobeys aims to make green easy

The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.

OYBBrewery_Bottles2_RGBHi

Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.