Shopper Marketing
Experience-based retail
Here are three clever executions from the physical world to keep shoppers coming to stores.
Buying online, by the numbers
BrandSpark’s study breaks down the state of ecommerce in Canada.
The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
Nestle freshens up its frozen portfolio
The company tackles a declining category with a new, more “elevated” brand.
Inside Ace Bakery’s new brand launch
River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.
No Frills’ no-nonsense strategy
The Loblaw banner takes on the “discount renaissance” with a new mass campaign.
Crispy Minis breaks up the day
Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.
The future of shopping: Trimming the (packaging) fat
In part three of our series, we look at brands conquering waste with new formats.
Small is the new big (and big is the new small)
TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.
The future of shopping: Grocery robots and flowers by mail
In part two of this series, we explore the not-so-distant future of pick-up and delivery.
The future of shopping: The changing consumer
In part one of our series, we look at how time spent online is warping consumer behaviour.
Don’t discount the dollar store, and other lessons
We break down three main takeaways following strategy’s annual Shopper Marketing Forum.
Honey Nut Cheerios wins 2017 SIA Grand Prix
Cossette’s campaign took the top prize at the Shopper Innovation Awards, while Expedia, Ikea, Doritos and others brought home Gold.
Shopper Innovation Awards: Ikea hacks delivery pain points
Leo Burnett’s campaigns showed how easy it can be to buy (and move) new furniture.
