Shopper Marketing

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Shoppers Drug Mart debuts new online beauty platform

The combined ecommerce site brings luxury Beauty Boutique products together with the retailer’s mass market offering.

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Match Marketing acquired by Southfield Capital

Parting with Beringer Capital, the agency will look to continue growth with the backing of a new private equity firm.

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Consonant asks if your skin feels like concrete

The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.

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Amazon ranked most trusted ecommerce retailer

The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.

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Aurora turns to Shopify for ecomm

The cannabis company will transition to a new online shopping platform as it continues with domestic and global expansion goals.

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Baskin-Robbins brings delivery through UberEats

For National Ice Cream Month, the retailer launches a partnership with the app to have its products sent to customers’ doors.

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Canadian retail hits slowest growth trend in three years

All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.

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New Product Spotlight: A&W serves a buzz-worthy veggie burger

Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.

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Laline opens shop in Canada

The Israeli bath and body brand is looking to educate consumers on its products ahead of launching ecommerce operations.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

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New Product Spotlight: Red Bull goes organic

Plus, P&G creates a natural baby line with a focus on quality and Le Chateau launches a new body-positive collection.

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Cadillac Fairview to expand loyalty pilot project

The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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How do you improve customer experience?

An AmEx survey shows what tech retailers have tapped to enhance in-store interactions and boost sales.

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Kijiji expands ad options for retailers

The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.