Shopper Marketing

Scene Gold

Cineplex rolls out Scene Gold paid loyalty tier

Currently available in Edmonton, the pilot is enticing its membership base with ways to earn faster points and get upgrades.

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Digital AOY Gold: Rethink and the cultural zeitgeist

The 19-year-old has hit pay dirt by putting people before profits.

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AOY Silver and Design AOY Bronze: John St. bundles up

Facing an industry in flux, the agency refocused its attention on its approach to working with clients.

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Demac Media rebrands as Bounteous

Chicago’s HS2 Solutions has acquired the Toronto ecommerce agency, which will be led by former ICF Olson president Mike Brown.

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Canadian Tire expands click-and-collect options

The retailer is testing automated ways for customers to pick up online orders in store.

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Leon’s expands e-commerce strategy with Shopify

The furniture retailer is creating an AR-driven shopping experience as it moves its sites to the platform.

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Agropur launches dairy accelerator

The brand is using the lab to innovate around its products, as well as the way people consume dairy.

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Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

Aidan

The New Establishment: Aidan Shankman brings Tim’s to life in the grocery aisle

Tim Hortons’ 27-year-old senior manager of marketing operations was key to bringing the QSR brand to the grocery space.

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Chudleigh’s apple pies now in freezer aisles

The family-owned farm has expanded its signature bakery products to grocery stores across Ontario as demand grows.

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Mastermind Toys rolls out Perks for loyal shoppers

The toy store chain has unveiled its first-ever loyalty program with a focus on personalized perks.

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IKEA Canada launches TaskRabbit in-home assembly

The new on-demand service is the latest in the furniture retailer’s strategy to become a pure omnichannel brand.

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Casillero del Diablo gets spooky for Halloween

The Chilean alcohol brand is using bottle neck ties as a part of its in-store promotions during the busy period.

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Well Told Health begins large-scale retail expansion

To support its debut in Rexall stores, the Canadian health brand has hired a retail marketing and commercial director.

SIA

Shopper Innovation Awards deepens its activation lens

The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.