Shopper Marketing

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Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

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Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.

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Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

Mother Raw-Mother Raw asks fans to choose their next variety wit

Mother Raw bets on tahini and turns to customers for a vote

The organic, plant-based producer is using consumer feedback for product innovation.

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Retail sales growth grinds to 10-year low

Analyst Ed Strapagiel finds electronics and appliance stores are mostly to blame for the sluggish retail growth.

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Culcherd enters Pusateri’s with new products and packaging

The plant-based dairy alternative touts eco-friendly packaging and probiotic cultures.

Strawberry Banana Nicecream

Chimp Treats gives Nicecream a nice rebrand

From Shopper Marketing Report: The health food brand has launched new packaging alongside plans to expand into Europe.

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Sobeys puts eggs in Smart Cart basket

The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.

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‘Not’ a Wine Shop pop-up uncorks in Toronto

The Living Vine gets the word out about private imports and LCBO Destination Collection varieties.

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Tribute: Danone’s purpose-driven ethos

As the CPG co. celebrates a century in what has become a very competitive category, it is once again reinventing the formula.

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P&G supports BrandSpark’s Shop for the Cure

The fundraising program gives back to the Canadian Cancer Society when shoppers buy from the CPG co and partner brands.

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Hershey creates condo-friendly Halloween

The chocolate brand looks to forge new Halloween traditions where trick-or-treating is frequently verboten.

29Rooms: Expand Your Reality Toronto Tour Opening Night

DavidsTea brews up partnership with Beau’s

From Shopper Marketing Report: The brewery releases tea-infused suds in grocery stores, LCBOs and depanneurs.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Ontario gets Nude in October

The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.