Shopper Marketing

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Industries team up to drive intelligent packaging use

A new leadership council made up of CPG and packaging executives looks to boost adoption of interactive labels.

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Shopper Innovation Awards shortlist revealed

Labatt gets the most nods for its campaigns by UM and Hunter Straker.

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Are we really in a recession?

As food prices rise and the loonie falls, TracyLocke’s Jason Dubroy offers his thoughts on how to be prepared.

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West Edmonton Mall’s navigation plan

How North America’s largest mall is attempting to be less overwhelming with interactive kiosks.

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Bringing ‘earn and burn’ to financial services loyalty

A new app-based offering aims to speed up shoppers’ ability to redeem their credit card rewards.

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How Harry Rosen is celebrating Chinese New Year

The retailer ups its digital efforts for the holiday by jumping on Weibo and WeChat.

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Subway expands Wi-Fi loyalty program

After a successful pilot, the QSR is rolling out its mobile coupon delivery to 600 locations.

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Montreal firm takes neuromarketing online

Neurometric’s new platform aims to make that kind of pre- and post-campaign testing more accessible.

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Lessons from the ‘Supermarket of the Future’

Jackman Reinvents’ Ardie Wen on how brands and retailers need to think about tech’s role in the store environment.

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Cadbury’s convenient new program

The brand tracks behaviour in a convenience store setting as part of its startup partnership program.

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What mid-sized retailers need to succeed

Lightspeed founder Dax Dasilva on why this isn’t the year of Apple Pay, going omnichannel and more.

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Powerade brings ‘just a kid’ to Canada

How the drink brand is leveraging a U.S. platform online and in-store to reach young men here.

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Shopper marketing trend talk: what to expect for 2016

Marketers weigh in on what this year has in store.

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Getting flyers to urban dwellers

A new venture called FlyerGo aims to get samples and print products into Torontonians’ hands.

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Mosaic launches influencer network

Tribe 113 aims to create the right partnerships to boost shopper marketing and experiential programs.