Shopper Marketing

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A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.

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Save-On-Foods rolls out solutions centres

A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.

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Don’t know your bra size? There’s an app for that

E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.

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Who’s the foodiest of them all?

With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.

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Retail saw modest November growth

Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.

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Sobeys aims to make green easy

The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.

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Old Yale’s bottle-tainment play

The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.

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A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.

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Trend alert: social shoppable content

Brands and consumers are jumping aboard, as startups offer the tech and established players test the waters.

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Trending in #2015

From smart shelves to new fulfillment options, here’s what the pundits predict will be big in shopper marketing.

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L’Oreal amps up the take-home experience

With its Google Glass pilot program and new AR app, the beauty co redefines face time with a makeup pro.

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Natrel finds a festive face

As part of the brand’s first-ever holiday push, Santa Claus gets a close-up on a milk carton.