Trend to Shelf: Kraft Heinz’s drinkable Philly product
A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.
Can gum make shoppers stick around longer?
A recent study out of Ryerson suggests chewing leads to more browsing time.
Home Hardware debuts new brand positioning
The retailer goes after a younger demographic with a new tagline centred on its know-how.
Powerade taps Kevin Pillar for in-store marketing
The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.
The say/do gap of conscious consumerism: column
Public CEO Phil Haid on why brands “doing good” may not be enough to influence purchase behaviour.
Johnsonville looks to own the morning
The brand introduces new products as part of a mission to expand its breakfast offering.
Ace Bakery bets on breakfast
Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.
Behind Boston Pizza’s urban strategy
The restaurant unveils a new flagship with tech and localization top-of-mind.
Fresh City Farms delivers a new option
As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.
Shoppers Drug Mart rolls out self-checkout
How the move aims to help the retailer’s value proposition.
Cascades goes for shelf appeal with big-eyed bunnies
Inside the CPG’s decision to revamp its household product lines and create more memorable characters.
Metro digitizes rewards feature
The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.
Bookmarked: Don’t fixate on the funnel
An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.
KFC opens a cooking school
The QSR gets people close to its fabled secret recipe while educating them about how it prepares its food.
Chefs Plate delivers its first TV ads
The meal kit subscription startup turns to traditional advertising to reach a new customer base.