Shopper Marketing

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Big Brothers Big Sisters’ multicultural tie-in

The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.

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Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.

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The Idea Suite bolsters leadership team

Former P&G marketer Alexandra Glover joins the research-driven agency as director of innovation.

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Shopper Innovation Awards 2017 jury revealed

Take a look at the team judging this year’s awards, plus two new categories.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Iogo gets kids to eat their vegetables

The brand’s Nano line is infusing natural ingredients and convenience messaging into a redesign and in-store program.

Love with Food announces international expansion to Canada

Love With Food delivers snacks and insights

The California-based company comes to Canada with a subscription box that brands can use to sample their products.

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Unata and Inmar team up

The Canadian and U.S. companies have partnered to create a more seamless digital coupon program for retailers.

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Drone delivery gets off the ground

After a successful test, one Canadian company hopes to be in service next year.

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Delivery wars: Urbery bets on trust

How the grocery and alcohol delivery co is building its customer base and partnering with CPGs to create customized programs.

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Me to We opens retail space

The new Toronto store aims to sell socially-conscious goods but also educate shoppers about the organization’s work.

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Walmart launches shopping app

The new mobile app allows customers to schedule grocery pickup and browse the weekly flyer.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.