Shopper Marketing
How Guru Energy is taking on the mainstream
The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.
Instabuggy evolves its pricing
The grocery delivery company aims to eliminate markups and offer a flat delivery fee structure.
Coca-Cola adds to Sprite portfolio
A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.
Mercedes makes its next lifestyle retail play
The luxury auto brand adds a second location in its dealership-complementing store strategy.
Giant Tiger expands its ‘fashion house’ approach
Menswear is the next venture for the value-focused retailer as it continues to grow.
What do car buyers pay attention to in the showroom?
An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.
Handled bets on demand for personal shopping
The new mobile-based company aims to be a cheaper alternative to existing services.
Inside Walmart Canada’s e-commerce expansion
From Marketplace to voice, Rick Neuman lays out why some of the retailer’s recent announcements matter.
Crossmark names new Canadian president
Former Kraft Heinz VP Mark Ayer takes the helm of the CPG-focused sales and marketing company.
‘Zero-waste’ grocery store opens up in Ottawa
From in-store to online, how Nu Grocery’s founder aims to make the shopping experience simple for newbies.
Nature’s Path raises its packaging bar
The organic CPG co has changed the look of its energy bars, leaning into its more recognizable name.
Oka ventures further into snacking
The cheese brand adds to its individual portion pack options ahead of back-to-school.
Sneakers are the star in Browns’ new push
A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.
Men review shampoo, too
ChickAdvisor is expanding its sites as the men’s personal care category grows.
SunRype brews up more products
The B.C. brand adds more adult-focused drinks to its portfolio.
