Shopper Marketing

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Shopper marketing forum: Lessons from day two

From balancing competing brands’ wants and needs to multicultural strategies, here are three takeaways from yesterday’s event.

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Shopper Marketing Forum: Highlights from day one

A house doesn’t make a home, and other key takeaways from yesterday’s event.

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Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

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Shopper Innovation Awards 2016 judges

Meet the panel behind the winning cases.

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Shopper Innovation Awards: Uber gets seriously safe

The ride-sharing company made a custom breathalyzer that orders free lifts.

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Shopper Innovation Awards winners revealed

Check out all of the best work that moved the judges most.

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Shopper Innovation Awards: Doritos tests Ketchup fans

The brand had chip lovers go to extremes to win the last bag.

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Shopper Innovation Awards: SC Johnson highlights messy moments

The home cleaning brands used a social campaign that reflected changing attitudes toward cleaning.

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Shopper Innovation Awards: Tim Hortons’ new level of chill

The QSR cuts the caffeine to boost cold beverage sales.

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Shopper Innovation Awards: Boston Pizza ups the loyalty ante

The restaurant brand’s MyBP app allowed for stronger relationships with customers.

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Shopper Innovation Awards: Scene spotlights the feeling of free

The Scotiabank Scene campaign showed movie buffs the card’s added value.

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Shopper Innovation Awards: Walmart and Mattel’s virtual toy store

A pop-up in Pearson Airport made for convenient holiday shopping.

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Shopper Innovation Awards: Budweiser rocks out with Metallica

The brand produced a limited run of beer inspired by the iconic band for a Quebec City show.

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Shopper Innovation Awards: Ontario government takes on ‘grey areas’

The sexual harassment ads targeted bystanders, calling on them to take action.

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Shopper Innovation Awards: Nutella adds a little joy

The brand promoted life’s simple pleasures by subtracting carbs and adding a “spife.”