Shopper Marketing

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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Instabuggy to deliver prepared meals

The grocery delivery service is adding ready-to-eat meal delivery in as little as one hour.

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PetSmart brings The Secret Life of Pets to stores

Before the film’s debut, the retailer is hoping to connect with consumers with a massive in-store takeover.

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Payments, produce and Popsicles: Three summer shopper trends

TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.

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Getting schooled on shopper marketing

Why Geometry Global and Unilever teamed up on an education program specific to the discipline.

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Chapman’s adds a little novelty

The ice cream brand uses social media and branded content articles to push its new Kids Line.

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A drink to our Heroes

Southpaw Beverage’s new lager brand uses Canadiana packaging to spark an emotional connection with craft brew lovers.

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The new Sears wish book

COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.

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Uncle Ben’s creates healthy competition

The brand is promoting its new Rice & Grains line by getting popular food trucks to go head-to-head.

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Digitizing the beer wall

Why The Beer Store’s new digital inventory displays signal improvements to its overall retail experience.

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Beware household gender conventions

Harbinger reports on how marketers must adapt to changing roles within the home.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.

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Putting retail research to the test

Results from a Mediative experiment reveal how in-store and online research intersect during the path-to-purchase.

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The Source’s e-commerce overhaul

The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.

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PC Organics brings babies to the table

A new infant-friendly program aims to let parents enjoy trendy dining with their kids in tow.