Shopper Marketing
Food for thought on Canadians’ meal habits
A new Dalhousie study breaks down how we eat and with whom.
Sobeys highlights its ties to the community
Giant Adirondack chairs help Atlantic Canadians talk about why their local store is important to their towns.
A note for Shopper Marketing Report readers
We’re taking a brief break for Cannes but we’ll be back in action in July.
Farm Boy ‘bullish’ with expansion plans
The retailer is set to open its first Toronto store, aiming to be a more affordable fresh food offering.
Match Marketing names new president and CEO
Michael Dill takes over leadership of the agency as founder Brett Farren steps away from day-to-day operations.
Dunes Beach Beer aims for the lighter side of craft
The Prince Edward County brand hopes to serve as an approachable entry for consumers new to the category.
Olivieri puts gnocchi in the pan
The Catelli brand is using a new product innovation to drive interest in the fresh pasta category.
Is your loyalty program satisfying your customers?
Bond Brand Loyalty’s annual study reveals how brands can improve engagement and happiness with their programs.
Assembli builds a healthier dining option
A new fast-casual format and single-price model aims to shake up what diners have come to expect from a pizza place.
French’s and Polar Ice shake up the Caesar
How the brands are using their Canadian roots to their advantage for a retail partnership.
Infographic: A glimpse into the smart mirror
Are Canadians ready for the next new tech more retailers might bring to the table?
Experience-based retail
Here are three clever executions from the physical world to keep shoppers coming to stores.
Buying online, by the numbers
BrandSpark’s study breaks down the state of ecommerce in Canada.
The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
