The brand has tapped into holidays like Chinese New Year to reach Canada’s fast-growing ethnic populations.
The whisky brand is partnering with famous Toronto chef Susur Lee as part of its PR push for the holiday.
The deal is the latest in Match’s aggressive expansion plan over the past few years.
Membership numbers have reversed their decline, but getting customers to engage is still a challenge.
Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.
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A new multi-brand program hones in on specific occasions, in a bid to woo consumers with its simplicity.
E-tailer ThirdLove looks to break into Canada with its self-measuring tech, which has the potential to be a retail game-changer.
With plans to kick off its first-ever 360-degree program this spring, S.Pellegrino aims to please the palettes of discerning food enthusiasts.
Food and drug had “an unusually slow month,” while store merch is seeing positive momentum, according to consultant Ed Strapagiel.
The retailer’s new in-store program eschews talking up the benefits of produce and instead focuses on showing consumers how to incorporate it in their meals.
The B.C. craft beer gamifies its bottles to double as musical instruments, while decorating the labels with activity badges and urban legends.
