Wafwot Communications, Toronto, has been hired to handle all media and public relations for The Great Canadian Maturity Show and Fall Travel Show ’92, scheduled to take place Sept. 29-30 at the Metro Toronto Convention Centre.
The event is staged by Premier Consumer Shows, a division of Today’s Seniors, which publishes a tabloid paper for the over-50 age group.
This is the first time Premier has hired an outside public relations firm, but it is the 19th consumer show that wafwot has been involved with.
– Advertising is under way for the ‘Speak Up For Canada – We Belong Together’ campaign launched last month in shopping centres across Canada.
Thirty-second tv spots are running nationally, paid for by about $2 million collected from sponsors. Radio spots and print ads have been placed locally by individual shopping malls. All advertising comes from Toronto-based Prism Advertising.
Retailers are promoting unity by encouraging Canadians to sign Friendship Cards, at least 2.5 million of them, to be mailed to every Quebec household at the end of this month.
More than 200 shopping centres across the country, 133 in Ontario, are involved.
– LA Ads/Lawrence Ayliffe Advertising has moved to 86 Bloor St. West, 7th Floor, Toronto, M5S 1M5. Phone and fax numbers are unchanged.
– The Group for Design in Business and The Financial Post Magazine have put out a call for submissions for the second annual Design Effectiveness Awards.
Designers from all disciplines – architecture, graphic design, industrial design, interior design and landscape architecture – are invited to submit case studies proving that design played a role in the commercial success of their projects.
Deadline for entries is Nov. 13. For an entry kit, contact the Group for Design in Business at (416) 368-3626, or fax 367-9743.
– BBDO Worldwide has been hired to take care of all advertising and public relations for the Russian State Committee for Privatization (in Russian, Goskomimushestvo, or GKI.)
The mandate of gki is to turn formerly state- and municipally-owned industry over to managers, workers and foreign investors.
