News

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Corner Office Shifts: Peter Housley joins Pattison Food Group

Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.

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Campbell’s to keep marketing investment ‘stable’

With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.

Lightlife Foods Veggie-Burger Pack

Q2 numbers reveal Maple Leaf is strong in meat, weak in plant

The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.

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PepsiCo sells Tropicana, Naked following decades of juice sales decline

The $3.3 billion transaction will see PAI Partners become a majority shareholder.

Kraft Heinz

Kraft Heinz beats the street, but reports slight sales slide

The company’s Q2 net sales, while down slightly, reveal continued demand for snacks and pre-packaged meals.

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Keurig Dr Pepper Canada names new president

Olivier Lemire, currently the company’s head of commercial strategy, will take over from a departing Stephane Glorieux.

Cannes Base Camp

From Karen Howe’s dining table: Creativity, COVID and Cannes

ICYMI, The Township’s founder gathers the best of the best campaigns and trends so far.

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In Brief: Cheekbone and Sid Lee win first IDEA Award

Plus, Edelman wins AOR duties for Sol Cuisine and Match Marketing names new business development lead.

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Making sure the Marketing Hall of Legends is for everyone

Miglena Nikolova on why a critique about diversity was a wake up call for AMA Toronto.

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In Brief: POCAM becomes a non-profit, adds to its board

Plus, Boston Beer is stepping into Canada’s cannabis market and Berlin Communications takes top prize at the ACE Awards.