News

Loblaw2

In Brief: Loblaw Media adds to its senior leadership team

Also, Sephora Canada is announcing a new country general manager.

Google

Google launches a campaign about news connections

The search engine is using archival footage to convey what Canadians are interested in.

Coca-Cola Dreamworld 500ml 1x1_3

Coca-Cola plans to continue increased marketing spend

The company says it has been successful at linking consumption occasions with passion points through its digital marketing approach.

Tide-proctor-gamble-brand

Price spikes boost P&G’s bottom line

The CPG is also investing in first party data to improve the precision of media spending, half of which is now digital.

TheSalmon

In Brief: Directorial duo Adam & Dave release The Salmon

Plus, Underdog adds new senior talent and Conversion Digital makes top-level appointments in response to growth.

rethinkVancouver

Rethink adds to leadership in Vancouver

Karen Pearce is now the office’s general manager, while Elyse Sanders has been brought on as head of strategy.

Blue-Buffalo-Pet-brand

Pets and foodservice bolster General Mills’ bottom line

The CPG is planning a “modest” level of ad spend increase with supply chain challenges looming.