News

pexels-photo-359989

Up to the Minute: A new strategy lead at Thinkingbox

Plus, Marketing Hall of Legends plans to retool criteria to improve representation, while Innocean grows by five.

IndigoKids

Indigo opens ‘shop-in-a-shop’ for small kids businesses

The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.

Dropped Big Bills_9x16 (1)

How agencies renewed support for small businesses

“Shop local” was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.

1280x600_300dpi

Until next year, happy holidays from strategy

We will be back on Jan. 6. In the meantime, please enjoy our look back at the news that defined a tumultuous year.

Screen Shot 2020-12-22 at 10.54.08 AM

Circle K wants you to be lucky this holiday

The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.

Screen Shot 2020-12-13 at 5.02.24 PM

Did the Reese Society reach cult-like status?

The brand was so pleased with the program’s results that it erected a fan-created oil painting of its cups on a billboard to say thanks.

Amanda Jones headshot

McCann Canada hires new CSO

Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.

Cheryl Hickey - Alfa Romeo - Final 2A

Why did Alfa Romeo pair up with Cheryl Hickey?

Because the SUV segment in Canada is cooking and the sports car brand wants a bigger piece of the pie.

Screen Shot 2020-12-10 at 8.24.14 AM

2020 Brand Holiday Ads: part one

Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”

Screen Shot 2020-12-09 at 8.25.46 AM

Bob’s Your Uncle to launch influencer collaboration hub

Cora Brady, who stepped in as president this week, will lead the development of a platform that connects brands with creators.

graduation_MD Duran

An open letter to advertising professionals and education partners

From a trepidatious BIPOC student about to enter the field.

Screen Shot 2020-12-08 at 9.44.13 AM

Industries form an informal alliance

Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.

Smaller_Release_Color_RecipeBook2

Color Cannabis cooks up a way to keep edible users safe

A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.

st.31365.newestablishmentbanner623x350

Who’s the next big innovator in Canadian marketing?

The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.

Cher_Campbell_1246x700

John St. names Cher Campbell CCO as Angus Tucker steps away

The agency co-founder is shifting his focus to Theo, WPP’s dedicated Rogers unit.