News
Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
Campbell’s to keep marketing investment ‘stable’
With its brands performing well, the CPG scaled back its spending in Q4 after doubling down last year.
Q2 numbers reveal Maple Leaf is strong in meat, weak in plant
The food company sees profits slide, despite revenue growth, as it completes renovation work on its two key plant-based brands.
PepsiCo sells Tropicana, Naked following decades of juice sales decline
The $3.3 billion transaction will see PAI Partners become a majority shareholder.
Kraft Heinz beats the street, but reports slight sales slide
The company’s Q2 net sales, while down slightly, reveal continued demand for snacks and pre-packaged meals.
Keurig Dr Pepper Canada names new president
Olivier Lemire, currently the company’s head of commercial strategy, will take over from a departing Stephane Glorieux.
From Karen Howe’s dining table: Creativity, COVID and Cannes
ICYMI, The Township’s founder gathers the best of the best campaigns and trends so far.
In Brief: Cheekbone and Sid Lee win first IDEA Award
Plus, Edelman wins AOR duties for Sol Cuisine and Match Marketing names new business development lead.
Making sure the Marketing Hall of Legends is for everyone
Miglena Nikolova on why a critique about diversity was a wake up call for AMA Toronto.
In Brief: POCAM becomes a non-profit, adds to its board
Plus, Boston Beer is stepping into Canada’s cannabis market and Berlin Communications takes top prize at the ACE Awards.
