News
Up to the Minute: A new strategy lead at Thinkingbox
Plus, Marketing Hall of Legends plans to retool criteria to improve representation, while Innocean grows by five.
Indigo opens ‘shop-in-a-shop’ for small kids businesses
The retailer has focused on serving consumer needs by identifying on-trend brands, and it’s bringing that to another of its core offerings.
How agencies renewed support for small businesses
“Shop local” was a rallying cry in 2020, and several shops used their skills to keep momentum going during new lockdowns.
Until next year, happy holidays from strategy
We will be back on Jan. 6. In the meantime, please enjoy our look back at the news that defined a tumultuous year.
Circle K wants you to be lucky this holiday
The convenience chain taps into a near-universal insight to keep people engaged with a brand that is still young.
Did the Reese Society reach cult-like status?
The brand was so pleased with the program’s results that it erected a fan-created oil painting of its cups on a billboard to say thanks.
McCann Canada hires new CSO
Amanda Jones brings global perspective to the agency, having previously led the strategy department for its European hub.
Why did Alfa Romeo pair up with Cheryl Hickey?
Because the SUV segment in Canada is cooking and the sports car brand wants a bigger piece of the pie.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday “high.”
Bob’s Your Uncle to launch influencer collaboration hub
Cora Brady, who stepped in as president this week, will lead the development of a platform that connects brands with creators.
An open letter to advertising professionals and education partners
From a trepidatious BIPOC student about to enter the field.
Industries form an informal alliance
Here’s what dairy farmers, wineries, restaurants and hotels can teach brands about co-marketing in a crisis.
Color Cannabis cooks up a way to keep edible users safe
A cookbook, designed by newcomer Smaller Agency, is a clever way into cannabis consumer homes.
Who’s the next big innovator in Canadian marketing?
The New Establishment: Innovator program kicks off today, setting its sights on professionals on the cutting edge.
John St. names Cher Campbell CCO as Angus Tucker steps away
The agency co-founder is shifting his focus to Theo, WPP’s dedicated Rogers unit.
