Tony Chapman marks return to advertising with the launch of new venture, ChatterAI

Tony Chapman is making a return to the marketing and ad biz with the launch of a new tech venture, ChatterAI, in partnership with advertising vet Tom Sorotschynski.

The firm was officially introduced to the industry yesterday, with Chapman (pictured above) revealing the news at Strategy’s CMO Forum, and is already developing a new fan engagement strategy for the Ottawa Senators, featuring a call to action the agency hopes will rival the Raptors’ “We the North” campaign.

The AI marketing agency leverages advanced AI tools and large language models (LLMs) to help brands “engage and persuade your audience in the age of noise, cynicism and the relentless pursuit of value,” the agency said in a press release.

“There is no time to study AI or slowly incorporate it,” Sorotschynski said. “Leaders must embrace and use it to fuel their ambitions to engage and persuade those who matter most to them.”

ChatterAI mines millions of data points – from audience conversations and competitive content to scientific research and industry data – “to identify the ‘head, heart and hands’ of what matters most to your audience, analyze your competitors’ efforts and craft strategies that set you apart,” Chapman added.

Chapman was previously the CEO of Capital C, an agency he founded in 1982, and is the host of a podcast called Chatter that Matters, which is ranked in the top 0.5% most popular worldwide and draws high-profile guests like Malcolm Gladwell, Christine Shipman and Arlene Dickinson.

Sorotschynski recently resigned from his post as SVP and head of brand experience and digital at Astound Group and will work on building out ChatterAI going forward. He was also previously the VP of strategy and growth at SDImktg.

“Attention is the oxygen of all human endeavour – the only path to engagement and persuasion,” Chapman said, adding that the company’s positioning line is “Content That Matters.” “Yet today, attention is a scarcity. We’re trying to be heard in an age of noise where 10,000 messages bombard us daily.”