Articles Tagged ‘Tony Chapman’
UEP is the new USP
Expert Tony Chapman shares five ways for marketers to win over consumers by building a “unique emotional proposition.”
If there’s one thing the pandemic taught brands
…it’s that people want brands that beat with heart (not just deals), says Tony Chapman.
How the economic reset will bring a return to humanity
Tony Chapman explores what reinvention could look like for businesses, governments and people when all of this is over.
RBC joins Tony Chapman on small business podcast
Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.
What do we have on this spaceship that’s good?
Tony Chapman offers guidance to leaders struggling to get through current uncertainty, from someone who has been there before.
The scoop on Unilever’s new marketing commitments
Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.
How to do cost-cutting right: lessons from P&G
The CPG company continues to post impressive growth in spite of reduced investment in advertising.
Walmart hits 25 years in Canada
There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.
Mintel shines spotlight on cheese consumption
Report highlights how brands can appeal to millennials.
Marketers rarely look within company walls for advancement
Hiring policies share the blame for shortened CMO tenure, a new study suggests.
Op Ed: I’m not singing for my supper
Tony Chapman on why brands shouldn’t ask consumers to do uncomfortable things, like sing or kiss strangers.
Starbucks goes after the night crowd
Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.
Did Target understand the Canadian market?
The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.
2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
Bottling optimism
Do you see opportunity, or uncertainty and despair? Tony Chapman on how to find your “O Factor.”
