News

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McDonald’s goes back to the farm

The QSR talks to young ranchers to show that supporting Canadian farmers and sustainable food sourcing are one and the same.

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Gaviscon feels good about nausea

The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.

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McDonald’s delivers Halloween to Canadians

An AR experience promoting McDelivery is the QSR’s latest effort to “reach its guests where they are” during the pandemic.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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Pizzaville and Spin Master partner to entertain families

The QSR bundles a board game with pizza to be relevant in pandemic home dining trends that are starting to re-emerge.

Diana Frost

Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.