Every day this week, we are rolling out the shortlists for each category in the 102nd Marketing Awards. See the other shortlists here.
Rounding out its weeklong announcements about the nominees for this year’s Marketing Awards, the shortlist in the Advertising category were unveiled on Friday.
Selected by a jury of experts, co-chaired by Joseph Bonnici of Tadiem and Erin Kawalecki from Angry Butterfly, the Advertising category is among the Marketing Awards’ most hotly contested, covering the top work across platforms, disciplines and business categories.
The 102nd Marketing Awards winners will be revealed at a gala at The Carlu in Toronto on June 4. For tickets and more information on the Marketing Awards, visit its website.
The shortlisted nominees are named below.
| Campaign | Client | Agency |
| Adulting | Sonnet Insurance | Mackie Biernacki |
| Asshole Activists | Tushy | Citizen Relations |
| Bill The Maple | Quebec Maple Syrup Producers (QMSP) | Rethink |
| Cost of Beauty | Unilever (Dove) | Ogilvy |
| Crash Claims | Kraft Heinz (Mio) | The Kitchen |
| Dream Bars | OLG (Lotto Max) | FCB |
| Expansion | Grayson Music | Grayson Music |
| Fixed It | KFC | Courage |
| Fry Funeral | KFC | Courage |
| Heinz Ketchup & Seemingly Ranch | Kraft Heinz (Heinz Ketchup) | Rethink |
| Heinz Ketchup Fraud | Kraft Heinz (Heinz Ketchup) | Rethink |
| Heinz LVII Meanz 57 | Kraft Heinz (Heinz Ketchup) | Rethink |
| Heinz Slow This Ad | Kraft Heinz (Heinz Ketchup) | Rethink |
| Hits The Spot | Coors Light | Rethink |
| Horror Codes | Uber Eats | Rethink |
| Injectable Billboard | Unilever (Dove) | Ogilvy / David Miami |
| Jumping Through Hoops | Tangerine | Rethink |
| KFC x Street Fighter | KFC | Courage |
| Living From Work | Zulu Alpha Kilo | Zulu Alpha Kilo |
| Love Is Messy | Kruger Products | Broken Heart Love Affair |
| Made From Fiona | Timberland | King Ursa |
| Next to Stok’d | Stok’d Cannabis | Angry Butterfly |
| Not Everyone’s Happy | KFC | Courage |
| NXT NXT LVL | BMO | FCB |
| Once Upon a Tree | Air Canada | FCB |
| Ontario Racing Unfiltered | Ontario Lottery and Gaming Corporation / Ontario Racing | VML |
| Pepperoni Hug Spot | Pizza Hut | Leo Burnett |
| Philadelphia Schmear Socks | Kraft Heinz (Philadelphia Cream Cheese) | Rethink |
| Pride Tape For All | Scotiabank | Rethink |
| QJar Codes | Kraft Heinz (Kraft Peanut Butter) | Rethink |
| Questions | Royal Ontario Museum (ROM) | Broken Heart Love Affair |
| (Re)Search & Find | IGA (Sobeys) & Fondation Charles-Bruneau | Sid Lee |
| Reverse Waiting Room | GreenShield | Broken Heart Love Affair |
| Runner 321 | Adidas | FCB |
| Sans Émission | Volkswagen | VML |
| Search Moist | Kraft Heinz (Kraft Real Mayo) | The Kitchen |
| Sketchy Animals | Zoo de Granby | LG2 |
| Stolen Discount | Decathlon | Rethink |
| Table Drop | AB InBev (Stella Artois) | Anomaly |
| Tampon Vs. Tiger | The Gist | Rethink |
| The Cleaner Car Cover | Volkswagen | VML |
| The Essential Pit Stop | McDonald’s | Cossette |
| The Family Cook Vault | IGA (Sobeys) | Sid Lee |
| The Hunt | Apple | TBWA\Media Arts Lab |
| The Sneaky Endorsement | IGA (Sobeys) | Sid Lee |
| The Stage Zero Collection | Love & Nudes | McCann |
| Tick Adoption | Elanco | McCann |
| Tomorrow’s Vintage | Ampersand Estates | VML |
| Truth Boxes | Toronto Star | Leo Burnett |
| Unstandardized Desk | D2L | Zulu Alpha Kilo |
| Welcome Home Jars | Kraft Heinz (Kraft Peanut Butter) | The Kitchen |
| You’re Richer Than You Think | Scotiabank | Rethink |
