News

Screen Shot 2020-07-21 at 9.13.29 AM

Decathlon goes big with simple billboards from Rethink

The retailer’s first-ever national campaign may seem unassuming, but the brand’s mission is not.

Screen Shot 2020-07-20 at 9.26.13 AM

Nutrl founder says “Yes Guy” to a different kind of hard iced tea

Paul Meehan believes the pendulum is swinging back from no-sugar or high-sugar drinks to something that meets consumers in the middle.

Screen Shot 2020-07-17 at 2.16.08 PM

Nova Scotia is making a change that will change lives

Arrivals + Departures had the tricky task of relaying information about a sensitive topic. So the shop looked outward for guidance.

Republik Pop Up

Republik cures staff isolation with cottage country escape

For three months only, the work-and-live space will give mental health refuge to the agency’s Montreal city dwellers.

Publicis

What is Publicis doing to establish D&I at its agencies?

Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the “Rooney Rule” for hiring.

Screen Shot 2020-07-14 at 4.36.58 PM

The lockdown stole live comedy nights out

So Mike’s Hard launched its own YouTube show and put its drinks in the hands of viewers at home.

OLG - 1

OLG takes off with a recovery strategy

The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.

Screen Shot 2020-07-14 at 10.01.56 AM

Chatr discovers consumers want control, not just cost-certainty

The insight led to a new platform that takes the Rogers-owned brand in a new direction.

Chill (1)

Will Tweed convert alcohol drinkers?

With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.

Copied from Playback - photo-of-man-carrying-camera-euqipment-3062549

Safety protocols released for production in Ontario

The Ministry of Labour-approved regulations are meant to guide filming during the pandemic as the Toronto Film Office resumes issuing permits.

pexels-photo-359989

Up to the Minute: Cue Digital promotes three

Plus, Forsman & Bodenfors wins Pillway and Canadian students win at Young Ones.

black

We can do better

A message of solidarity from strategy and Media in Canada.

Stay Home AD

Van Houtte brings the fun back to coffee breaks

The brand comes back to TV with a campaign that gives consumers an emotional boost as at-home coffee habits continue.