News

Diana Frost

Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.

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Innis & Gunn is giving loyal fans their own seal of approval

Looking to drive more Canadian growth, the U.K. craft beer will reward its biggest “recommenders” for helping to spread the word.

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Mosaic appeals to millennials in facetious campaign

The insurer jokes that the cohort is entering big life stages in a year when the zombie apocalypse could be next.

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What real inclusion looks like in marketing

A cross-disciplinary group discusses how a lack of meaningful action affects the day-to-day life of talent and the work they put out.

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Strategy and BANFF create marketing incubator for women in media

Marketers and ad execs can lend expertise to The BANFF Spark Marketing Accelerator.

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Publicis sees organic growth dip, but beats analyst expectations

The holding co also expects margins to approve in the second half of the year.

Nutrl

Has Nutrl taken a more neutral stance?

The brand is entering Quebec with a mass TV buy. It also appears to be leaning away from its friendly rivalry with other drinks.

Tente

Indigenous tourism gets tactical

First, the tourism board showed Canadians what they can do in their backyard. Now the strategy is to literally give them a roadmap.

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Kraft says no to palm oil, yes to new nut butter

If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.

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The D2C brand war is on

How do you compete when almost every brand is entering the digital ring? FCB/Six found one way by tapping into dynamic pricing.

Creative Data

Inside Vision7′s new COVID-19 monitor

The holding co. created a multi-agency taskforce that will manage the insights-driven portal for marketers.