Today, strategy reveals the shops that made the Media Agency of the Year cut.
The 2023 shortlist includes 10 agencies, each vying for a Gold, Silver or Bronze medal at this year’s show, which takes place in Toronto on November 2.
This particular category is geared toward agencies that lead the planning and buying of media. The handful of firms that made the list did so because the jury (below) scored their work highest with regards to how they targeted audiences and integrated various media channels.
The final two lists – Small and Creative AOY – will be made public tomorrow. Meanwhile, check out who was named a nominee in Design, Digital and PR, announced earlier this week.
Media Agency of the Year: Shortlist
Cossette Media
Initiative
Jungle Media
Media Experts
OMD
PHD Media
Starcom
Spark Foundry
Touché!
UM
Media Agency of the Year: Jury
Duncan Cameron, VP, performance marketing, Strategy Reprise
Andrea Danovitch, formerly at Interac
Mo Dezyanian, president, Empathy
Robin Hassan, director, DMC (Digital Marketing, Media and Commerce), Unilever
Catherine Laporte, VP, marketing, Rona
Siobhan McCausland, media manager, Molson Coors
Luke Moore, SVP, managing director, partner, Fuse Create
Royal Nasager, VP, marketing, St. Louis Bar & Grill
Bruce Neve, president, True Media Canada
Alicia Petralia, head of media, Zulumatic at Zulu Alpha Kilo
