Jennifer Horn
View from the C-Suite: What’s a beauty brand to do in a touchless world?
The marketer at Quebec-based Marcelle spills the beans on how it’s adapting to a category replete with competitors and anxious shoppers.
Strategy and BANFF create marketing incubator for women in media
Marketers and ad execs can lend expertise to The BANFF Spark Marketing Accelerator.
View from the C-Suite: TD follows its north star
Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.
Collective Arts turns cans into canvases for social issues
The brewery is putting every single one of its 55 SKUs in the hands of artists of colour and advocates for social justice.
Has Nutrl taken a more neutral stance?
The brand is entering Quebec with a mass TV buy. It also appears to be leaning away from its friendly rivalry with other drinks.
Kraft says no to palm oil, yes to new nut butter
If you thought the brand would never deviate from its iconic peanut spread or remove a key ingredient, think again.
The D2C brand war is on
How do you compete when almost every brand is entering the digital ring? FCB/Six found one way by tapping into dynamic pricing.
Kraft Heinz, DoorDash and Spotify hit a home run
Rethink helped the brand team up with the digital apps to recreate the baseball stadium experience at home.
Nutrl founder says “Yes Guy” to a different kind of hard iced tea
Paul Meehan believes the pendulum is swinging back from no-sugar or high-sugar drinks to something that meets consumers in the middle.
Nova Scotia is making a change that will change lives
Arrivals + Departures had the tricky task of relaying information about a sensitive topic. So the shop looked outward for guidance.
Check it out: Public sticks Tom Hanks outside the LCBO
Who’s better at convincing renegades to keep a distance than Hollywood’s favourite neighbour?
What is Publicis doing to establish D&I at its agencies?
Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the “Rooney Rule” for hiring.
Danone takes cues from the beer branding world
The dairy co. seems to be channeling Collective Arts for its new yogurt brand. Will it be a hit with the art crowd?
OLG takes off with a recovery strategy
The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.
There’s more time to enter Brand of the Year
Companies now have until July 17 to tell us what makes them worthy of the title.
