Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
kevin-bhagat-zNRITe8NPqY-unsplash

What’s next is still a massive question mark

Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?

Screen Shot 2021-04-13 at 4.34.21 PM

ICYMI: Inside the AToMiC jury room

NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.

Baby Proof Spotify Ads - Image 2

AToMiC 2021: Direct attention

AToMiC ideas that were tailored to get audiences to think, act or listen intently.

Patricia_Strategy Magazine

AToMiC 2021: Quick off the mark

Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.

Project Understood

AToMiC 2021: Making tech accessible for all

An idea that transcended advertising by solving inequality issues for the sake of the greater good.

Veryvell - Image 2

AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.

Heinz on Film - Image 2

AToMiC 2021: Culture Kings

Here is the work that fed into the cultural context and won over consumers with clever engagement plays.

Screen Shot 2021-04-13 at 9.53.32 AM

Rethink and FCB sweep the 2021 AToMiC Awards

The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.

CRC1

Who made the 2021 Creative Report Card shortlist?

The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.

nelly-antoniadou-9X1P46Y2KJo-unsplash

Speak up: How are you coping in lockdown?

To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.

Jennifer Horn

Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

Terese Blakney

New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.

Amanda Horn

New Establishment Brand: Amanda Horn breaks through

How this year’s winner prepped alcohol brands for pandemic pivots by trusting her gut and trying some virtual experiments.

PG_FTB_1

2020 Agency Holiday Cards: part two

Another dose of holiday vibes courtesy of ad agencies Pound & Grain, Klick Health and Jan Kelley.

Screen Shot 2020-12-14 at 8.20.11 AM

The 2021 AToMiC Awards co-chairs announced

Canadian Tire’s Eva Salem and NFA’s Jordan Doucette will lead the jury to award work created during the most challenging of years.