Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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PepsiCo sells Tropicana, Naked following decades of juice sales decline

The $3.3 billion transaction will see PAI Partners become a majority shareholder.

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Marketing Awards 2021: Rethink, Juniper Park/TBWA win Best of Show

The wins were among 34 Golds awarded to 15 agencies at this morning’s show.

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Inside the Jury Room: Film, Mobile and Audio

Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.

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Inside the Jury Room: Social, PR, Direct and Media

Anthony Chelvanathan, Jordan Doucette, Krista Webster, Caroline Moul and Laura Kim share insights from the jury room on Day 2.

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Inside the Jury Room: Print, Design, Pharma and Health

What trends did Canadian jurors Zak Mroueh, Nancy Crimi-Lamanna, Wendy Turner and Todd Henwood see across the winners?

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Getting to the core of the DEI issue

Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world.

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Rethink and The Local Collective win 2021 SIA Grand Prix

The Molson “Make It Canadian” and Roncesvalles BIA “Not For Lease” campaigns were this year’s big winners.

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The 2021 Agency of the Year awards kick off

Agencies that plan to enter the program will need to state their intent before June 18.

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What’s next is still a massive question mark

Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?

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ICYMI: Inside the AToMiC jury room

NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.

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AToMiC 2021: Direct attention

AToMiC ideas that were tailored to get audiences to think, act or listen intently.

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AToMiC 2021: Quick off the mark

Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.

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AToMiC 2021: Making tech accessible for all

An idea that transcended advertising by solving inequality issues for the sake of the greater good.

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AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.