Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Jennifer Horn

Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.

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Calling all agencies: AOY kicks off first entry phase

In light of the pandemic, strategy has made criteria changes to a couple categories.

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Lessons from China on marketing through a recovery

Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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Cause Doctors: Strategies for Next Gen Men

Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.

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Cause Doctors: Strategies for Rethink Breast Cancer

Ideas from Public’s Phillip Haid and Thinking Unstuck’s Mark Tomblin include an “essential goods” fundraiser and at-home walkathons.

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Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

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Cause Doctors: It’s Good To Be Good during a pandemic

The first in a new series, Heroes & Villains’ Emma Hancock and Target’s Noel O’Dea give the non-profit actionable advice.

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Survival Strategies: How Earls is pivoting during the pandemic

The restaurant chain has found a new revenue source: grocery.

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CauseConnect: A place to give (and get) help

Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.

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Creative Report Card 2020: Blurring the boundaries of advertising and PR

This year’s top copywriter and art director on finding ideas that spark a fire.

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Creative Report Card 2020: Three pillars, one agency

How Rethink co-founders Chris Staples and Ian Grais wrote the book on running a CRC-topping agency.

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Creative Report Card 2020: Articulating brand purpose

Top planner Tom Kenny and designer Mike Nugent share the blueprint behind Right to Play’s strategic transformation.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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The 2020 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.