Jennifer Horn
PepsiCo sells Tropicana, Naked following decades of juice sales decline
The $3.3 billion transaction will see PAI Partners become a majority shareholder.
Marketing Awards 2021: Rethink, Juniper Park/TBWA win Best of Show
The wins were among 34 Golds awarded to 15 agencies at this morning’s show.
Inside the Jury Room: Film, Mobile and Audio
Dave Douglass, Jenny Glover and Marilou Aubin close off the week with a dive into their categories and the work that left a mark.
Inside the Jury Room: Social, PR, Direct and Media
Anthony Chelvanathan, Jordan Doucette, Krista Webster, Caroline Moul and Laura Kim share insights from the jury room on Day 2.
Inside the Jury Room: Print, Design, Pharma and Health
What trends did Canadian jurors Zak Mroueh, Nancy Crimi-Lamanna, Wendy Turner and Todd Henwood see across the winners?
Getting to the core of the DEI issue
Strategy editor Jennifer Horn asks if will we see the day genuine action precedes outward shows of support for a just world.
Agencies work to create a legacy, not a moment
To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.
Rethink and The Local Collective win 2021 SIA Grand Prix
The Molson “Make It Canadian” and Roncesvalles BIA “Not For Lease” campaigns were this year’s big winners.
The 2021 Agency of the Year awards kick off
Agencies that plan to enter the program will need to state their intent before June 18.
What’s next is still a massive question mark
Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?
ICYMI: Inside the AToMiC jury room
NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.
AToMiC 2021: Direct attention
AToMiC ideas that were tailored to get audiences to think, act or listen intently.
AToMiC 2021: Quick off the mark
Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.
AToMiC 2021: Making tech accessible for all
An idea that transcended advertising by solving inequality issues for the sake of the greater good.
AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity.
