Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
rediscovernovascotia

Nova Scotians welcome visitors into their bubble

Today is the first day Maritimers can travel freely between Atlantic borders. Here’s how Tourism Nova Scotia spent three months rethinking its strategy in preparation.

_DSC7765_MF

Call for 2020 Brands of the Year

We’re on the lookout for companies that stood the test of the current crisis, thanks to long-term brand-building strategies with legs.

Screen Shot 2020-06-26 at 11.05.49 AM

Bud Light takes an intersectional approach to Pride

Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.

Screen Shot 2020-06-24 at 5.02.11 PM

How Oh Henry! promoted 4:25 without buds

In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.

web-logo-aoy

The first 2020 Agency of the Year deadline is near

The “intent to enter” phase of the competition, which includes some criteria tweaks this year, ends on Friday.

Go Back to Africa

Black & Abroad and FCB/Six win Advertising Best of Show

“Go Back to Africa” goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.

Advertising 3

2020 Marketing Awards: Advertising Part II shortlist

The final day of the show has 26 agencies receiving nods across the remaining nine categories.

Screen Shot 2020-06-18 at 10.36.14 AM

BBDO’s ‘Parkscapes’ takes Public Service Best of Show

Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.

Advertising 1

2020 Marketing Awards: Advertising Part I shortlist

The fourth day of the awards show kicks off with the finalists in the Health & Wellness, Pharma, Press and Public Service categories.

Screen Shot 2020-06-17 at 2.03.47 PM

Which production and creative shops won in Craft?

Rethink and Cossette picked up the most trophies for work produced by partners The Vanity, Grayson and more.

Go Back to Africa

Black & Abroad wins big in Multicultural

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.

Multi 2

Marketing Awards 2020: Multicultural shortlist

Day two kicks off with a peek at the finalists that created work targeting diverse ethnic audiences.

Screen Shot 2020-06-15 at 2.48.15 PM

Sid Lee and CN win Design Best of Show

Lg2, Pendo Brands, Ogilvy, Rethink and John St. also add Gold “M”s to their trophy shelf.

Jennifer Horn

Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.

AOYairplane

Calling all agencies: AOY kicks off first entry phase

In light of the pandemic, strategy has made criteria changes to a couple categories.