What’s behind Rethink, Courage and BHLA’s AOY success?

For the next few days, we will be rolling out profiles of this year’s Agency of the Year winners. Check out the winners in other categories here.

A fresh new week brings a slate of stories from the Fall print edition of Strategy Magazine. Last week, we shared what made the Media Agency of the Year winners shine. Today it’s the Agency winners turn.

First up, Rethink picked up its sixth-straight Gold Agency trophy for work that was created using its CRAFTS lens, which is how the 25-year-old shop evaluates strategy and creative for each of its clients’ (and there are many) campaigns.

The Silver runner-up was Courage, an impressive feat for an agency in year two of its operations. The agency has ballooned to up to 80 staffers working on “genuinely distinctive advertising” from a burial for unloved deep-fried potato chips to a book about things like bowel movements during child birth.

Another small agency playing in the big leagues, Broken Heart Love Affair, picked up Bronze for work created for clients who believe in the power of film, “the best mechanism to influence emotion in the audience,” says its CSO Jason Chaney.

Gold Agency: Rethink on creating the conditions for success
Silver Agency: Courage rides the wave
Bronze Agency: Broken Heart Love Affair on the art of film