Articles Tagged ‘Broken Heart Love Affair’
Broken Heart Love Affair adds creative depth
The agency has hired a duo behind FCB’s recent CDSS and BMO work, the beginning of an upcoming growth spurt.
MadeGood launches first brand platform to ‘un-wreck the future’
Kids brainstorm ideas about how to solve food insecurity, which the healthy snack brand hopes will help it stand out as it grows.
In Brief: Canadian agencies earn global recognition
Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.
ROM makes a splash with an AR activation
The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.
Cannes 2021: Cossette leads Canadian agencies in Film
Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.
SpongeTowels’ repositioning is all about getting over life’s messes
The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.
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Broken Heart Love Affair hires VP of strategy
Kristy Pleckaitis is the agency’s first major hire of 2021, an important one it took its time with.
Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
Scotties is trying to unleash more puppy love
Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.
Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
MadeGood taps BHLA for North American campaign
The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.
Back page: Witchcraft & the occult
The consumer trend to watch in 2021, according Toronto’s Broken Heart Love Affair
View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
Royal Ontario Museum picks BHLA as masterbrand AOR
In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.
2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.
