Articles Tagged ‘Broken Heart Love Affair’
Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
Scotties is trying to unleash more puppy love
Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.
Kruger picks Broken Heart Love Affair as new agency
As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.
MadeGood taps BHLA for North American campaign
The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.
Back page: Witchcraft & the occult
The consumer trend to watch in 2021, according Toronto’s Broken Heart Love Affair
View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
Royal Ontario Museum picks BHLA as masterbrand AOR
In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.
2020 MOY: No mess too big for Susan Irving
To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.
BHLA picks up U.S. work with Internova Travel
Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.
Most-read of 2020: Agencies
The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
Broken Heart Love Affair makes its first creative hires
Former Cossette CDs Jordan Hamer and Spencer Dingle joins what the agency calls a creative and strategic “super team.”
Lifelong Crush names its managing director
Caroline Kilgour will lead operations and pursue growth for Broken Heart Love Affair’s recently launched subsidiary.
MoveSnap drops an album to break through the noise
The digital moving concierge service adds more consumer-facing marketing to its B2B approach as it eyes a national expansion.
Broken Heart Love Affair launches a new agency
Lifelong Crush aims to elevate engagement along the customer journey, complementing its parent agency’s high-level brand work.
Kruger shows its value in all of life’s moments
The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.
