Articles Tagged ‘Broken Heart Love Affair’

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Creative Report Card 2021: The WFH experiment

One year into the pandemic, how has quarantine impacted creativity and relationships?

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Scotties is trying to unleash more puppy love

Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.

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Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

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MadeGood taps BHLA for North American campaign

The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.

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Back page: Witchcraft & the occult

The consumer trend to watch in 2021, according Toronto’s Broken Heart Love Affair

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View from the C-Suite: Lori Davison on building the ROM’s POV

As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.

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Royal Ontario Museum picks BHLA as masterbrand AOR

In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.

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BHLA picks up U.S. work with Internova Travel

Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.

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Most-read of 2020: Agencies

The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.

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Broken Heart Love Affair makes its first creative hires

Former Cossette CDs Jordan Hamer and Spencer Dingle joins what the agency calls a creative and strategic “super team.”

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Lifelong Crush names its managing director

Caroline Kilgour will lead operations and pursue growth for Broken Heart Love Affair’s recently launched subsidiary.

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MoveSnap drops an album to break through the noise

The digital moving concierge service adds more consumer-facing marketing to its B2B approach as it eyes a national expansion.

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Broken Heart Love Affair launches a new agency

Lifelong Crush aims to elevate engagement along the customer journey, complementing its parent agency’s high-level brand work.

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Kruger shows its value in all of life’s moments

The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.