Articles Tagged ‘Broken Heart Love Affair’

BHLA

Broken Heart Love Affair adds creative depth

The agency has hired a duo behind FCB’s recent CDSS and BMO work, the beginning of an upcoming growth spurt.

MadeGood_Unwreck_2

MadeGood launches first brand platform to ‘un-wreck the future’

Kids brainstorm ideas about how to solve food insecurity, which the healthy snack brand hopes will help it stand out as it grows.

Catch the Scam

In Brief: Canadian agencies earn global recognition

Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.

ROM2021_18081_53

ROM makes a splash with an AR activation

The museum is using Snapchat features to promote a new exhibit about whales and drive attendance as it reopens.

SickKids-Foundation

Cannes 2021: Cossette leads Canadian agencies in Film

Ogilvy, NFA and BHLA also helped win seven Lions in the category, while FCB won Silver in Sustainable Development Goals.

Screen Shot 2021-06-02 at 10.34.54 AM

SpongeTowels’ repositioning is all about getting over life’s messes

The new “Absorb Life” platform focuses on enjoying what life has to offer, as Kruger continues to increase investment in more purposeful marketing.

Kristy_Photo[2]

Broken Heart Love Affair hires VP of strategy

Kristy Pleckaitis is the agency’s first major hire of 2021, an important one it took its time with.

crcADs

Creative Report Card 2021: The WFH experiment

One year into the pandemic, how has quarantine impacted creativity and relationships?

DAD_HOLDING_DOG_WIDE_CLEAN

Scotties is trying to unleash more puppy love

Kruger’s tissue brand goes beyond function to foster more of an emotional link with its new mascot.

kruger

Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

madegood

MadeGood taps BHLA for North American campaign

The snack brand has enlisted the Toronto agency to help it make headway in the U.S. market.

Back Page

Back page: Witchcraft & the occult

The consumer trend to watch in 2021, according Toronto’s Broken Heart Love Affair

LoriDavison

View from the C-Suite: Lori Davison on building the ROM’s POV

As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.

photo-1486272376861-dfad58559979

Royal Ontario Museum picks BHLA as masterbrand AOR

In a one-year assignment, the agency has been tasked with promoting the museum as an international attraction.

2020 MOY Susan Irving

2020 MOY: No mess too big for Susan Irving

To survive the pandemic, Kruger’s CMO turned CPG tropes on their head.