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PC Insiders

Why Loblaw is avoiding the hard sell in its new content series

New videos on the PC Insiders Project are focused on engaging consumers and loyalty members around subjects they care about, like sustainability.

SXSW

What is the metaverse, and what does it mean for brands?

The digital revolution is merging physical and virtual realms. Wunderman Thompson Intelligence investigates how it will impact marketers.

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Angry Butterfly launches with a focus on thoughtfulness and agility

Co-founders Brent Choi, Graham Candy and Erin Kawalecki want to provide an alternative to network shops and better respond to rapid changes.

Dana Gers

Luxury fashion vet Dana Gers named CMO for Aritzia

The appointment comes as the retailer pushes further into the U.S. and seeks to capitalize on growth in ecommerce.

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No Fixed Address, Ethnicity Matters formalize partnership

The move aligns the multicultural agency with the NFA network and opens the door for future collaborations.

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PepsiCo launches sustainability- and people-focused transformation

“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.

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How Cadillac Fairview is driving young shoppers back to the mall

The brand’s first TikTok campaign helps remind consumers that its centres are more than shopping destinations.

tddoors

TD picks Ogilvy as Canadian creative AOR

The agency was selected following a North America-wide review, which also results in Diamond formalizing its recent work with the bank.

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Taxi declines to participate in Canadian Tire RFP

After 16 years of working together, the retailer and the shop are forging new separate paths.

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Agency of the Year 2021 shortlists: AOY and Small Agency

The last batch of finalists have been released ahead of the virtual gala on Nov. 10.

Sunday Farms

How a former marketer and her partner are scaling a sustainable meat company

The founders of Sunday Farms will use their backgrounds to grow a subscription business for a product that is in-demand but inaccessible.

Bond Bakery Brands Limited-Bond Bakery Brands Backs Holy Napoli

Holy Napoli is heating up the premium frozen aisle

With its investment, Bond Bakery could be kicking off more high-end products coming to the space.

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View from the C-Suite: Flow wants to keep surging

Former Nestle Waters CEO and chairman Maurizio Patarnello sees plenty of room for expansion in the North American marketplace.

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Marketers still struggling to measure ROI

Despite increased focus on the metric, many are stumbling to use the right data and to align with finance and sales, finds Allocadia.

mental Health

Where employees stand on mandatory vaccination, work-from-home policies

Lifeworks also looks at how those attitudes intersect with mental health scores.