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Cannes Lions cancelled for 2020
Organizers decided to hold off after cost-conscious hold cos debated skipping the festival, which was already postponed to October.
How production houses are keeping busy
Live shoots aren’t an option, so production shops are getting creative while planning for a lockdown-less future.
How Girl Guides are adapting the cookie fundraiser playbook
Going door-to-door is out of the question, so the non-profit is looking for more retailers like Canadian Tire to provide a new sales channel.
The lessons SARS offers on how to rebound from a crisis
Peter Shier uses experience helping the tourism industry bounce back to show the approach that will help businesses looking for recovery.
Five industry veterans launch Broken Heart Love Affair
Jay Chaney, Carlos Moreno, Denise Rossetto, Todd Mackie and Beverley Hammond are partners in a new agency focused on creativity and speed.
How beer brands are keeping people connected
Steam Whistle, Muskoka and Labatt have been adapting to the shutdown of bars, restaurants, sports and social gatherings.
The impact of COVID-19 on the future of sustainability
How short-term changes in the name of public health could impact consumer behaviour and habits down the road.
Non-essential businesses to close in Ontario, Quebec
Here are the businesses and stores that will and won’t be allowed to continue operation in the two provinces, beginning Wednesday.
Cannabis industry copes with social distancing
There is demand for product, but marketing and retail in the category has been disrupted as much as any other.
Why Interac is planning for the marketing impacts of COVID-19
Even the payment brand finds itself among those reexamining current advertising efforts and making plans for an uncertain future.
The impact of COVID-19 on our relationship with food
From Shopper Marketing Report: The long-term changes that could grow from short-term shifts in consumer behaviour.
How execs are handling a crisis with no playbook
Agency leaders have dealt with recessions and uncertainty in their clients’ business before. Why they think this time is different.
How airlines can navigate COVID-19 turbulence
From the C-Suite newsletter: Amid industry upheaval, firms will have to cut costs and anticipate an ‘evolving new normal.’
Store closures put reputation management at the forefront of marketing
GWP’s Philippe Garneau says treating staff well is vital for long-term brand trust.
How brands should communicate during a global crisis
Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.
