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Sobeys Capital Incorporated-Empire launches -Feed the Dream- mov

How Sobeys is feeding Olympic appetites

The “Feed the Dream” campaign is reaching across grocery banners to tap desire for sports and rally unity around Canada’s athletes.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

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CDPQ, CVC acquire majority stake in BlueFocus agencies

The new deal aims to help the firms, including Vision7, pursue growth after the Blue Impact spin-off was shelved last year.

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BBDO Canada named AOR for Kijiji

The agency will help the leading brand in classifieds with its “ambitious” plans for continued growth.

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View from the C-Suite: MEC moves forward post-acquisition

CEO Eric Claus discusses how the outdoor retailer is launching new initiatives that build on the strengths of the former cooperative.

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Shift Disturbers: Tosin Adeniyi helps Black youth find their place in ad land

The Nigerian-born account coordinator’s networking efforts bloomed into a mentorship program geared towards giving talent exposure they might not otherwise get.

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Dentsu’s agency integration plans begin to take shape

The launch of Merkle in Canada is part of a plan to reduce complexity by consolidating 160 agencies down to just six over two years.

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Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.

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Expedia repositions for an era of more meaningful travel

From the C-Suite newsletter: With travel intent on the mend, the company is investing heavily to show it can be a holistic partner.

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How agencies are rethinking the office

From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.

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McCann Canada to lead creative for SkiptheDishes

The agency picked up AOR duties as part of a global review by parent company Just Eat Takeaway.

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Why grocers and restaurants are teaming up on prepared meals

Retailers are bringing more culinary chops to stores to enhance their meal offerings.

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Rethink and FCB sweep the 2021 AToMiC Awards

The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.

Kraft-Heinz Canada-Kraft Heinz Canada Announces New Chief Catego

Kraft Heinz picks a new chief category and brand officer

Former head of grocery business Kelly Fleming takes over the post from Federico Arreola.

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The 2021 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.