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Dentsu Creative hires Jordan Doucette, Rafik Belmesk
The recently merged agency has named its creative and strategy leaders for Canada.
RBC to acquire HSBC’s Canadian assets
The bank aims to complement its business with Canadian newcomers and commercial clients with international needs.
View from the C-Suite: Subway keeps it fresh
Research showed that Canadians were ready to see evolution from the QSR.
Dentsu appoints Dimitra Georgakis to lead in Quebec
The previous managing director of DenstuMB broadens her scope across creative, media and data teams.
Resolution in ACTRA-ICA dispute pushed to 2023
The OLRB has split the case in order to first deal with the ICA’s argument about proper jurisdiction.
View from the C-Suite: Made-to-measure makes its ‘Mark’
Atelier Munro’s Toronto flagship arrives in style with a Toronto Maple Leafs’ defenceman.
Kraft Heinz builds a coffee brand around its teddy bears
Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.
View from the C-Suite: PepsiCo Foods says it’s not them, it’s you
New CMO Jess Spaulding’s fresh take on how to use data to build on iconic brands.
MotoMaster launches a platform drivers can relate to
The Canadian Tire brand is emphasizing dependability in high-stake scenarios.
CMA names Alison Simpson new president, CEO
After a months long search, Simpson has been named to replace John Wiltshire, who retired in May.
Tre Stelle adds cream cheese to its product portfolio
The Arla brand is leaning into baking occasions and colourful, differentiated packaging to take on an entrenched global player.
View from the C-Suite: Crystal Head Vodka leverages its design
The spirits company knows it’s what’s on the outside that matters.
Rethink rolls out Brand Narrative division
The indie says the move will help deepen cultural relevance through high-impact storytelling.
2022 Small Agency AOY Gold: All-star, strategic-led talent keeps Broken Heart Love Affair punching above its weight
BHLA might be a young agency, but most of the talent arrived at the door with decades of experience.
Rethink names new partners and local creative leads amid restructuring
Promotions for Xavier Blais and Mike Dubrick come as the agency creates dedicated management teams for each of its offices.
