Featured

Screen Shot 2020-09-22 at 3.22.06 PM

Silk makes it simple to go vegan, sometimes

The category leader is embracing a word most brands avoid to show that cutting out meat and dairy is easier than people tend to think.

MTham Headshot (1)

Labatt’s head of education helps sell the merits of smart drinking

Expert Michelle Tham educates consumers on beer options that were once on the fringe, like the new non-alcoholic Budweiser Zero.

Pumpkin spice KD

KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.

BBLcropped

A new agency wants to help brands have a credible place in culture

Berners Bowie Lee’s model is based on looking outside of the advertising bubble to help brands get ahead of trends and shifts.

Impossible Foods

Mission: Impossible (Foods)

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

Geraldine Huse-main

View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

Screen Shot 2020-09-14 at 11.25.11 AM

Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

markus-spiske-QozzJpFZ2lg-unsplash

Why race must be examined every step of the way

In part two of a series, our panel discusses why BIPOC should be considered in casting, planning and everything in between.

rexallbewell2

How Rexall added a health focus to its loyalty program

Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.

Screen Shot 2020-09-10 at 10.18.24 AM

As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

Screen Shot 2020-09-09 at 9.26.08 AM

Goldfish imagines itself as the snack for childhood creativity

The Campbell’s brand launches a new platform to have a more purposeful place in families’ lives, in addition to their pantries.

Screen Shot 2020-09-01 at 4.00.45 PM

View from the C-Suite: TD follows its north star

Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.

Lori Hatcher

View from the C-Suite: Truss unveils five new cannabis beverage brands

How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

christina-wocintechchat-com-eZ8g_7Sh0J0-unsplash

Black talent feel ‘cultural fit’ would shut them out of advertising

A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.

Birks Group Inc--Birks Officially Launches Bloor Street Flagship

Where Birks and Mejuri have felt the impacts of COVID-19

The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.