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Canada Goose brings CSR efforts under one platform
From the C-Suite newsletter: The parka maker promises to work at “keeping the planet cold and the people on it warm.”
Long live Telus and its critters
How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company’s evolution.
2020 Brand of the Year: The rise of Collective Arts
The Hamilton craft brewery is scaling and finding success in a formula it spent seven years mastering.
Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency’s long-term independence.
Rehearsing for a future you can’t predict
Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.
Rethink repeats as 2020 Agency of the Year
The week-long virtual awards reveal concludes with the creative shops that took top honours in this year’s competition.
Who are the 2020 Small Agency of the Year winners?
123w, Juliet and Wunder showed that big creative ideas can come from small shops.
Canadian Tire lights up some joy for its holiday campaign
The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.
How a second wave will impact shopper behaviour
TracyLocke’s Jason Dubroy gives an update on how trends from the last eight months will continue into the future.
Announcing the 2020 Digital AOY winners
FCB joins the list of this year’s AOY winners, as Rethink and Sid Lee return to the podium for a second time.
Air Canada emphasizes the everyday value of the new Aeroplan
It has its eyes on future travel upticks, but the airline is also showing how the loyalty program fits with any purchases members are making.
View from the C-Suite: Mastermind Toys concocts a master strategy
Sarah Jordan, CEO of the toy and children’s book retailer, explains how the company is upping its digital game ahead of the holidays.
Walmart finds a lot of joy in one-stop shopping
Consumers need a pick-me-up, so the retailer brought back its teddy and zeroed in on simplifying the “holiday shopping mission.”
Campbell’s shares the warmth in a new masterbrand campaign
The company wants its cooking portfolio to seem less functional and more comforting for people turning to home meals in a trying time.
Could fixing the casting process be a first step to more diverse production?
Why a group of directors is calling for racial descriptions to be removed from briefs.
