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A new agency wants to help brands have a credible place in culture

Berners Bowie Lee’s model is based on looking outside of the advertising bubble to help brands get ahead of trends and shifts.

Impossible Foods

Mission: Impossible Foods

The California-based ‘food tech’ company has come to Canada. Can it displace incumbents by having celebrity chefs do the selling?

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View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

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Canada Life embraces financial individuality in first mass campaign

The insurance and investment co is building awareness for its newly combined brand by promising not to take a one-size-fits-all approach.

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Why race must be examined every step of the way

In part two of a series, our panel discusses why BIPOC should be considered in casting, planning and everything in between.

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How Rexall added a health focus to its loyalty program

Be Well incorporates tools that allow members to more easily manage their well-being, in addition to earning points.

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As more trains hit the rails, Via Rail lets passengers move at their own pace

The brand creates a new platform to talk about the safe options it has for passengers whenever they are ready to travel.

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Goldfish imagines itself as the snack for childhood creativity

The Campbell’s brand launches a new platform to have a more purposeful place in families’ lives, in addition to their pantries.

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View from the C-Suite: TD follows its north star

Tyrrell Schmidt explains how five years of experience in Canada will be put to work in her new global remit.

Lori Hatcher

View from the C-Suite: Truss unveils five new cannabis beverage brands

How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

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Black talent feel ‘cultural fit’ would shut them out of advertising

A report from Ogilvy suggests young Black people are well aware of opportunities in the industry, but also the barriers to entry.

Birks Group Inc--Birks Officially Launches Bloor Street Flagship

Where Birks and Mejuri have felt the impacts of COVID-19

The jewellery retailers remain focused on their in-store experiences, even as the pandemic has made physical contact more difficult.

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Kruger shows its value in all of life’s moments

The paper company moves from “we’re in this together” to “we’ve always been here for you” as consumer sentiment shifts.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

Sobeys

A look at Empire’s plan to take on rivals

Sobeys’ parent co is behind on grocery delivery and analytics, but experts see potential in the grocer’s new three-year strategy.