Articles Tagged ‘rethink’


Rethink wins Best of the Best at CMA Awards

Meanwhile, Zulu Alpha Kilo won the prize for top cause work, while FCB and Intercept also made impressive showings.


Kraft Heinz builds a coffee brand around its teddy bears

Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.


2022 Brand of the Year: Heinz redefines what it means to be iconic

Never thought we’d say this, but we’re obsessed with ketchup this year.

Rethink Brand Narrative Team

Rethink rolls out Brand Narrative division

The indie says the move will help deepen cultural relevance through high-impact storytelling.


Best in show reels: Agency of the Year 2022

Agencies reveal they can poke fun at themselves and the industry.

Staff Photo - Rethink

2022 Agency of the Year Gold: Rethink – One Agency. So Many Awards

The agency also won Design Gold, PR Silver and Digital Bronze.


La Maison Grise shines harsh light on domestic violence

A series of decals that makes silhouettes out of acts of abuse is intended to drive fundraising for the non-profit.


Rethink names new partners and local creative leads amid restructuring

Promotions for Xavier Blais and Mike Dubrick come as the agency creates dedicated management teams for each of its offices.


McCain shows how its fries can bring families together

A new approach for Superfries is trying to drive more frequency with relatability.


Rethink wins two Grand Prix at 2022 Strategy Awards

The agency won for work with Fondation Emergence and Decathlon, with five other shops winning Gold Thursday evening.


Rethink adds to leadership in Vancouver

Karen Pearce is now the office’s general manager, while Elyse Sanders has been brought on as head of strategy.

IKEA Canada-IKEA Canada assembles new brand storytelling to insp

IKEA’s new platform is about how wonderful home is

Amidst the pandemic and affordability concerns, the retailer shifts its approach to once again make homes places of comfort and joy.


Sobeys bets big on growing Scene+

The first campaign promoting the loyalty program’s expansion outside entertainment is also the grocer’s largest marketing effort to date.


Lactantia debuts a milk sommelier

The Lactalis brand is looking to give consumers a reason to trade up to a more premium, filtered product.


McCain takes a surprising approach to promo

From sampling in a boutique to teaming up with Philip’s air fryers, the brand made National French Fry Day more engaging.