Articles Tagged ‘rethink’

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IKEA finds the silver lining in staying home

The second spot launched under the retailer’s new head of marketing combines snippets of its global and Canadian ads.

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

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WestJet puts a human touch on travel safety

The airline’s new “Safety Above All” umbrella puts cleaning measures in the context of its “caring” positioning.

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Coors Light challenges Raptors fans to recreate ‘The Shot’

The beer brand tries to keep connecting to consumers through culture-defining moments, even without the NBA playoffs.

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Heinz Ketchup creates a jigsaw puzzle for isolation

Linking the methodical single-colour puzzle to the slow pour of its glass bottle offers a way to maintain brand-building plans.

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Granville Island goes behind the scenes of socially distant production

The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.

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Creative Report Card 2020: Three pillars, one agency

How Rethink co-founders Chris Staples and Ian Grais wrote the book on running a CRC-topping agency.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

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FCB/Six wins Grand Prix at 2020 AToMiC Awards

The agency takes the top prize for “Go Back To Africa,” while Rethink wins the most trophies overall.

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The 2020 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Kraft Peanut Butter brings smooth and crunchy together in a single jar

The brand has an idea to end a household rivalry and deliver on its “Stick Together” positioning.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Rethink adds five partners to its leadership team

The agency has also promoted several staff across its different departments.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

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London Drugs releases more inclusive Valentine’s Day cards

The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.