Articles Tagged ‘rethink’

Rethink Creative Expansion - Jan 10

Rethink opens 2022 with creative growth

The 16 hires and promotions come after the agency grew its business with Nestle and added work from Lactalis Canada.

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Scotiabank tries to put financial worries to rest to get clients sleeping better

The bank recasts its advice offering as a sleep aid, tapping into a top stressor over the last two years.

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2021 Agency Holiday Cards: Part Five

Season’s greetings from Gene, Tux, Dentsu and more round out this final collection of messages from Canada’s agencies.

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Most-read of 2021: Magazine

The most-read features from our print edition range from big award wins to how companies are handling fundamental shifts in the way the world works.

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Decathlon helps everyone find their inner athlete

The French retail giant is using its holiday campaign to overcome limited local brand awareness as it pushes westward.

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Zulu Alpha Kilo is the top Canadian agency at Epica

Rethink, Cossette and McCann were also among the 11 agencies that won at the awards decided by the industry press.

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Rethink is opening a New York office

The agency’s first international expansion comes in response to demand, growth and opportunities with more clients and talent.

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BC Cancer gets personal for the holidays

Amid a wave of other ongoing health concerns, the non-profit is using intimate and empowering stories to break through.

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Zulu Alpha Kilo and Rethink top Epica selections

A total of 56 entries are in the running for the awards voted on by the industry press.

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Why Kraft Heinz is paying for epipens

The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.

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Type1 takes Best of the Best at CMA Awards

Taxi and Wunderman Thompson’s Volkswagen unit took the top prize, while Rethink won Top Cause with YWCA.

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The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

Rethink NEW AGENCY PHOTO (Sept 24)

2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone

The agency’s triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.

Rethink NEW AGENCY PHOTO (Sept 24)

Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

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Nescafe’s (literal) coffee table ties back to a sustainability landmark

Furniture made from coffee grounds is drawing attention to the Cup of Respect program.