Articles Tagged ‘rethink’

Rob Daintree, Featured

2020 MOY: Rob Daintree stays the course

When WestJet went premium, it didn’t lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.

image1

Heinz turns consumer drawings into new bottle designs

A new campaign enforces the strength of the condiment brand by showing that when most people think of ketchup, they think of Heinz.

201219_Leo-Cookbook_Spreads

Holiday Cards Part Four: The Agency Cookbook

A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.

epicaawardpyramid

Canada takes home most awards at Epica

Rethink also won a Design Grand Prix at the awards, which is decided by ad industry press.

Scoti and BRP

Scotiabank and BRP pick new partners

Rethink will enter 2021 as the bank’s new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.

save-ikea

IKEA makes Black Friday about saving both money and the planet

The retailer is also shifting its spend and strategy to reach households that are already keen on going green.

subarugoat

Zulu, Rethink the big winners at the 2020 CMA Awards

Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.

IMG_7392

Rethink solidifies its succession plan with new leadership team

As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency’s long-term independence.

AOYsign

Rethink repeats as 2020 Agency of the Year

The week-long virtual awards reveal concludes with the creative shops that took top honours in this year’s competition.

AOYtrophy

Announcing the 2020 Digital AOY winners

FCB joins the list of this year’s AOY winners, as Rethink and Sid Lee return to the podium for a second time.

AOYsign

And the Design AOY winners are…

Rethink, Sid Lee and OneMethod stole the show with iconic designs that touched brands from Heinz Ketchup to the Toronto Raptors to KitKat.

Rethink - Group Photo

2020 AOY Gold, Design Gold, Digital Silver: Rethink’s secret sauce

The agency’s tendency to treat everything as experiential paid off when the world became void of physical interactions.

IKEA Bedtime

Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

Screen Shot 2020-10-02 at 9.30.46 AM

Philly hopes its new angel will take off on social

A new spokesperson and a bigger online presence are helping the cream cheese brand hold on to leadership in breakfast.

IKEA-campaign image

IKEA inspires little acts that have a big environmental impact

Climate change is intimidating, so the furniture retailer is showing how things from lightbulbs to food containers can be a huge help.