Articles Tagged ‘rethink’

CRC

The 2020 Creative Report Card

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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Kraft Peanut Butter brings smooth and crunchy together in a single jar

The brand has an idea to end a household rivalry and deliver on its “Stick Together” positioning.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

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Rethink adds five partners to its leadership team

The agency has also promoted several staff across its different departments.

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Princess Margaret Cancer Foundation picks Rethink

The agency will create a new brand platform and help launch “the largest healthcare campaign in Canadian history.”

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London Drugs releases more inclusive Valentine’s Day cards

The drug store chain addresses “gaps in the card aisle” with designs for LGBTQ people and different relationship styles.

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Coors Light goes old-school with Raptors anniversary campaign

Retro cans and beer ads tap into both the team’s 25th anniversary and 90s nostaglia.

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Tech in Action: Procure sits down in the fight against prostate cancer

An NFC-enabled chair helped drive micro-transactions for the charity.

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Sonnet sticks to comparing the old with the new

This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.

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IKEA shows the possibilities of storage

The retailer takes a dream-like approach to address consumer pain points around staying organized.

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2019 Agency Holiday Cards: Week 3

The final batch of festive greetings include data-driven holiday helpers, rap videos and ways to escape the worst parts of the season.

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Strategy’s Most Read of 2019: Tech

The tech and innovation stories that got the most attention from readers this year.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

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FCB/Six and Zulu Alpha Kilo win big at CMA Awards

FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.