It was only fitting that, as Swifties descended in Toronto for the much-hyped Eras tour on Friday, a campaign that captured the cultural phenomenon that is Taylor Swift was honoured with the Best of the Best award at the CMAs.

Heinz Ketchup, along with Rethink, picked up the coveted prize in front of a 900-plus crowd at the Westin Harbour, where the 57th annual show once again took place. Their campaign, “Heinz Ketchup & Seemingly Ranch,” was tied to a viral moment that took place at the Kansas City Chiefs game, where Taylor Swift was photographed with chicken nuggets accompanied by ketchup and what fans dubbed “seemingly ranch.” Heinz instantly seized the cultural moment to create the limited-edition sauce in record time.

Prior to the Best of the Best announcement, North York General Foundation and agency partner Courage came to the stage to accept the Top Cause award, which is similarly chosen from the highest-ranking entries across disciplines and categories. The award was given to the team for their “What No One Tells You When You’re Expecting” campaign and book that aimed to shed light on the often-overlooked challenges faced by new parents by featuring real stories and advice from parents, healthcare experts and physicians.

Three special awards were also given to three individuals who had a momentous year. The Lifetime Achievement Award was presented to Mary DePaoli, the EVP, CMO at RBC. The Marketer of the Year title was given to Jacqueline Ryan, the chief brand and commercial officer at the Canadian Olympic Committee. And finally, Alison Osborne, VP of marketing at Quill, was recognized with the Achievement in Marketing Award, a prize “given to an individual who has shown outstanding performance and promise in the marketing profession,” according to the CMA.

Beyond the Special and Premiere Awards, several brands and agencies captured Gold medals at Friday’s gala. Rethink made an appearance on stage eight times to pick up Gold trophies alongside clients UberEats, Knix, Scotiabank, Kraft Heinz and Molson Coors. Meanwhile, Courage made seven trips to the podium to collect Golds with clients North York General Foundation, Skyscanner and KFC.

Other big Gold winners included VML and FCB, who each picked up six prizes for work created for the Royal Canadian Legion, Egale, OLG and VW, as well as BMO and Fountain Tire, respectively.

The full list of medalists can be found on the CMA website. The jury for this year’s program was chaired by Mary MacIsaac, SVP of marketing at Loblaw and Scott Pinkney, SVP and executive creative director at Publicis.