Articles Tagged ‘FCB’

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GE Appliances rallies around Team Canada

The soccer sponsor is using a virtual game of “keep up” to quantify support for the squad in Qatar.

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Rethink wins Best of the Best at CMA Awards

Meanwhile, Zulu Alpha Kilo won the prize for top cause work, while FCB and Intercept also made impressive showings.

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2022 Digital AOY Gold: FCB relies on co-creation to kickstart innovation

The agency has worked hard to avoid siloed offerings.

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OLG hypes a bigger Lotto 6/49 in a new brand platform

“Find Your Possible” focuses more on financial freedom than material goods in an effort to drive play frequency and affinity among younger Ontarians.

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Fountain Tire sticks by every driver’s side in new platform

From personal vehicles to farm equipment, the auto service retailer wants to instill trust into what is usually a begrudging purchase.

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BMO kicks off a new soccer campaign with a Team Canada star

Alphonso Davies is helping the bank enforce its connection to the game ahead of a historic World Cup for Canada.

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Spotify gets personal to draw in advertisers

The platform’s B2B campaign hopes to attract brands looking for captive audiences and one-to-one connections.

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FCB Canada names four CDs as part of creative growth

New hires Ryan Dzur and Sam Cote, plus the promotions of Marty Hoefkes and Michael Morelli, are among a wave of additions.

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Lotto Max delivers the sweet taste of success

Ice cream bars made to taste like the finer things in life is a continuation of OLG going experiential to connect with younger would-be lottery players.

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ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

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Rewirements: Andrea Hunt makes space to reimagine her next chapter

How the former Arterra Wines CMO is reassessing the values that drive her career.

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CCOs, CMOs and CSOs chat creativity in Canada: Part Two

Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.

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CCOs, CMOs and CSOs chat creativity in Canada: Part One

Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.

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BMO wants to make rainbows more meaningful for Pride

The bank is inviting people to turn all the flags and colourful logos they’ll see this month into tangible donations.

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Why BMO is launching a Twitch channel

BMO NXT LVL is a long-term commitment to bring fun financial advice to the growing platform.