Articles Tagged ‘FCB’

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Air Canada focuses on selflessness over being ‘home for the holidays’

On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.

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Zulu, Rethink the big winners at the 2020 CMA Awards

Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.

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Announcing the 2020 Digital AOY winners

FCB joins the list of this year’s AOY winners, as Rethink and Sid Lee return to the podium for a second time.

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2020 Digital AOY Gold: FCB puts creativity above capabilities

The five-time Gold winner believes without effective ideas, everything else is irrelevant.

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Hudson’s Bay navigates the holiday season with much-needed cheer

Annie Murphy and Catherine O’Hara bring the joy Canadians want this year to a campaign geared towards making shopping less complicated.

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Up to the Minute: Breakfast Culture expands D&I clients

Plus, Cadillac Fairview draws ire of OPC for use of facial recognition and an FCB ACD wins at Next Creative Leaders.

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Fountain Tire shifts gears to drive trust in mechanics

Fighting the trade’s perception problems, the auto service chain is giving customers reasons to rely on its technicians’ know-how.

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BMO wants to literally change how we talk about women and money

The bank’s latest work on financial equality centres on a petition to eliminate terms like “gold digger” from the dictionary.

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McCain turns pre-roll ads into golden tickets

Rewarding viewers who sit through an entire ad is part of a greater push to reach younger consumers on digital platforms.

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Innocean hires a new creative director

Stephen Stahl, who will help lead work on Hyundai, is one of ten hires the agency has made as it invests in its digital capabilities.

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FCB Canada adds a new creative team

Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

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Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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FCB Canada names Nancy Crimi-Lamanna as CCO

The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.

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YWCA drives donations to any organization fighting domestic violence

The non-profit is calling in extra support for women forced to quarantine with their abuser.