Articles Tagged ‘FCB’

marypatrick

FCB Canada adds a new creative team

Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.

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Sobeys makes funding youth mental health a family affair

The grocery banner will launch a new campaign next week to support the biggest CSR push in its history.

Babe-Wine

Labatt gets into the wine business

From Shopper Marketing Report: The brewer grows its “beyond beer” portfolio with Babe, while also extending its established RTD brands.

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FCB Canada names Nancy Crimi-Lamanna as CCO

The new role will see her align with teams across North America, while Tracy Little has been appointed general manager in Toronto.

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YWCA drives donations to any organization fighting domestic violence

The non-profit is calling in extra support for women forced to quarantine with their abuser.

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BMO breaks biases towards women and money

This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.

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Creative Report Card 2020: Indies rise to the top

How independent agencies have tapped into their values and capabilities to thrive in today’s business climate.

goodlife

GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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Air Canada reconnects lost reindeer with the North Pole

The airline continues its theme of bringing travelers closer to their loved ones through a more “magical” approach.

FountainTire

2019 MOY: Fountain Tire’s Denise Gohl-Eacrett tackles shopper angst

How the marketer is making lives (and tire purchases) more comfortable and convenient.

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2019 Agency of the Year: Digital

How this year’s winners are using data and technology to spark and fuel creativity.

Black&Abroad

FCB/Six wins big at London International Awards

Cossette, Taxi and Zulu Alpha Kilo were also among the Gold winners at this year’s show.

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Rethink is the 2019 Agency of the Year

The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.

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GoodLife Fitness picks FCB Canada for creative

The agency will lead a new campaign and a reimagining of the fitness chain’s brand, set to debut in December.

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Air Canada brings Canadian values to global travellers

The airline enlists Sandra Oh as part of its first major push to build awareness among international audiences.