The AToMiC Awards were held on Tuesday night (March 5) in Toronto. And in a night dedicated to recognizing creative marketing work that has gone above and beyond in challenging the status quo, FCB and Adidas ran away with the AToMiC Awards’ 2024 Grand Prix.
They were recognized with the top prize for working on the “Runner 321” campaign, which was designed to break barriers for marginalized people and increase visibility for neurodivergent athletes in running. FCB’s Adidas work was also recognized with Gold AToMiC award wins in PR and Cause & Action.
The awards’ Public Service Grand Prix was handed out to #Elimin8Hate and Citizen Relations. The brand and agency were recognized for the “ReclaimYourName.dic” campaign, which looked to eliminate the red line that appears under non-English names in computer software, and was designed to empower Asian Canadians to reclaim their names.
Citizen Relations’ work with #Elimin8Hate (pictured below) also picked up Gold wins in the categories of Diversity, AToMiC IP and Tech.
Several other creative campaigns were recognized with AToMiC Gold prizes.
Rethink’s creative was recognized with a Gold prize in Targeting for Nestlé’s”KitKat Ramadan Iftar Bar” campaign, and a Gold in Design for the Association of Registered Graphic Designers’ “RGD Branding Awards.” Rethink also picked up a Gold with Zeno Group in Print/OOH for Kraft Heinz’s “Heinz Ketchup Fraud” campaign.
PepsiCo Foods’ “Cheetle in Cheadle” campaign from Citizen Relations picked up Golds in Engagement, PR, Social and Print/OOH. Citizen Relations’ work was also recognized for Tushy’s “Asshole Activists” campaign, with a Gold prize for Sustainability.
The other campaigns that received Gold prizes at this year’s AToMiC Awards include Jane/Finch Community and Family Centre’s “Bill It to Bezos” from Angry Butterfly (winning in the Idea, Social, and Digital Engagement categories); Unilever (Dove)’s “Cost of Beauty” campaign from Ogilvy (in Video and Cause & Action); and Leo Burnett’s branding work for the Royal Ontario Museum (in Design).
At this year’s AToMiC Awards, strategy also revealed who holds the top spots in its 2024 Creative Report Card.
Rethink was named the top agency in the 2024 CRC. Several of its creatives also topped the rankings with Aaron Starkman as the number one CCO, Sean McDonald the top planner, Mike Dubrick named the top CD and Zachary Bautista recognized as the top AD. Rethink client Kraft Heinz landed in the #1 position on the Brand list. Meanwhile, Hemal Dhanjee at Courage topped the CW ranking, and Emily Plewes of Pine was named the #1 Designer.
In addition to the CRC toppers, strategy‘s 2024 New Establishment recipients were also announced, recognizing exceptional junior to mid-level professionals across brand, agency and media categories.
This year’s New Establishment winners include Laura Douglas, Dove’s masterbrand lead for Canada, in the Brand category; Nikolas Paradis, Omnicom Media Group’s Touché! digital team lead, in the Media category; and a tie between Bensimon Byrne copywriter Nate Houseley and FCB Canada strategy director of content Daisy Qin in the Agency category.
Strategy’s website will include more details on the work completed by the four 2024 New Establishment winners next week.
The AToMiC Awards recognize disruptive work in advertising, tech, media and content that pushed the envelope. For more insight into the creative work that was recognized at this year’s ceremony, read the below stories. And the full list of Gold, Silver and Bronze winners from the 2024 AToMiC Awards can be found on the AToMiC Awards website.
The 2024 AToMiC Awards: Inclusivity comes first
The 2024 AToMiC Awards: Transforming a weakness into strength
The 2024 AToMiC Awards: Responsible business strategies
The 2024 AToMiC Awards: When font design takes on a life of its own
