Articles Tagged ‘unilever’

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2022 Media AOY Silver: PHD leads with purpose (and lots of good intel)

The agency has invested in senior-level expertise, data analysis and creative.

At Scotiabank, president and CEO Brian Porter passes the torch to Scott Thomson.

Corner Office Shifts: New Scotiabank CEO to begin early 2023

Plus, a media marketing heavy hitter takes over at Paramount+.

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What’s behind the dairy category’s flavour frenzy

From frozen treats to alternative options, novelty, inclusion and health benefits are driving innovation.

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Unilever boosts ad spend in high inflation environment

The CPG aims to prevent consumers from switching to private label goods amid a staggering increase in price.

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Corner Office Shifts: Hires and departures at Knorr, Conagra and HelloFresh

Plus: A music industry giant creates a new position in revenue and digital strategy.

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Unilever is investing in its brands amidst price hikes

Strong price action across segments drove Q1 growth, allowing the company to stay competitive in advertising and R&D.

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Unilever unveils tighter youth marketing policies

The company will not advertise food and beverages to children under 16, including through influencer content.

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Creative Report Card 2022: Dove broadens its expression of ‘Real Beauty’

How this year’s top brand adapted its core mission to a new reality.

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Marrying sales and sustainability

Several brands are showing that environmental goals and business growth doesn’t have to be a one-or-the-other choice.

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Amid growing sales, big CPGs remain wary of inflation

As revenue surges and marketing spend increases, Coke, Pepsi and Unilever warned of the impact of inflationary pressures.

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Most-read of 2021: Shopper Marketing Report

From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.

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Why Hellmann’s deployed a fleet of garbage trucks

The Unilever brand brings a new visualization of its food waste message to the streets of Peterborough.

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Unilever keeps spending behind its brands steady

CEO Alan Jope expects spend to be in line with last year, as the prestige of its brands is helping weather price increases.

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Brands begin the process of learning and listening

To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.

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Dove brings its self-esteem messaging to bath time

Taking inspiration from its parent brand, Dove Kids Care aims to make sure children get positive affirmations from the shelf to the tub.