Articles Tagged ‘unilever’

Kraft Heinz

Kraft Heinz reports double digit growth in Canada

The CPG is one of several major advertisers that will re-invest marketing spend to drive improvements in the second half of 2020.

Jennifer Horn

Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.

Every U Does Good2

Unilever keeps doing good

The company celebrates 90 years of fearless leadership and a culture of creativity.

Campus recruitment

How internships and MBA programs have fared in an unstable job market

As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.

Amanda_Strategy Magazine

Dove shows the ‘beautiful’ courage of frontline workers

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

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Axe lets Raptors fans play like Fred VanVleet

To reach attention-split Gen Z men, the personal care brand is focusing on unique experiences relevant to their passions.

Hellmann's

Hellmann’s makes new packaging commitments

The mayonnaise brand will use 100% recycled plastic for its bottles and jars, part of Unilever’s global sustainability efforts.

connybraams

Unilever names its new chief marketer

Conny Braams succeeds Keith Weed with a more digital mandate, while Fabian Garcia takes over as president in North America.

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How brands are participating in the climate strike

Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.

unilevergood

Unilever gives everyday purchases a social impact

A social campaign aims to amplify a global message and fight the perception that buying from brands that do good is inaccessible.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Cannes 2019: Is purpose being taken seriously?

From ‘woke-washing’ to playing it too safe on diversity, speakers at Cannes tackle how brands can truly commit to doing good.

axelowry

Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.