Articles Tagged ‘Leo Burnett’

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Leo Burnett appoints new head of design

The agency promotes designer Man Wai Wong to help strengthen its leadership in an “integral” area.

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Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

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Edelman adds senior talent for global creative hub

Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.

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Robin Hood shows you don’t need a family to bake

The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.

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Holiday Cards Part Four: The Agency Cookbook

A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.

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Leo Burnett takes action with five micro-actions

President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.

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Campbell’s boosts investment in soup with a MasterClass send-up

The pandemic has turned Chunky into a growth brand, and a new campaign aims to keep up the momentum by tweaking the “manly” positioning it is known for.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.

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Canadian Tire lights up some joy for its holiday campaign

The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.

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Campbell’s shares the warmth in a new masterbrand campaign

The company wants its cooking portfolio to seem less functional and more comforting for people turning to home meals in a trying time.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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The case for building true organizational diversity

Leo Burnett’s Ben Tarr shares his work-in-progress manifesto on ways to help eliminate disparity.

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What is Publicis doing to establish D&I at its agencies?

Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the “Rooney Rule” for hiring.