Articles Tagged ‘Leo Burnett’

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How employers can be more ‘age-nostic’

The aging workforce is your secret weapon – here’s how to foster it.

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MotoMaster launches a platform drivers can relate to

The Canadian Tire brand is emphasizing dependability in high-stake scenarios.

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Leo Burnett Canada adds five senior staffers

The additions will report to the agency’s co-CCOs.

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Enbridge is crowing about its sustainability efforts

The Calgary-based utility company says it is embracing the future with an unlikely symbol: a rooster.

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”

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ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

TD’s Super Bowl spot for its TD Easy Trade app features a young man overwhelmed by the thought of investing until a friend shows him how the app makes it simple.

Redesigning the consumer-brand relationship

Leo Burnett Canada transitions to creative consultancy to amp up clients’ commercial power.

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Leo Burnett retains AOR duties for Metrolinx

The agency will continue to lead creative and strategy for the transit operator, as well as the Presto payment system.

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The ROM’s new brand platform aims to modernize the museum

Setting the path for a post-pandemic recovery, an epic short film connects the good and bad parts of history to topical issues younger audiences are interested in.

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NorthStar is betting on a tongue-in-cheek approach

The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.

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Zulu Alpha Kilo wins Best of Discipline at ADC Awards

Pfaff Harley-Davidson’s “Tough Turban” was the top campaign in the Fashion Design category.

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Canadian agencies win four Golds at the Clio Awards

DDB, Juniper Park\TBWA and Taxi’s top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.

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Milk-Bone turns pics of chewed-up stuff into coupons

The brand continues to build itself around the love dog owners have for their pets, despite how frustrating it can sometimes be.

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TD is going big to promote its direct investment app

The bank used the Super Bowl to launch a new campaign for Easy Trade, an app aimed at younger investors.

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Canadian Tire opens its 100th year with a retrospective

The retailer begins its anniversary campaign by re-releasing classic ads that still embody its brand values.