Articles Tagged ‘Leo Burnett’


How employers can be more ‘age-nostic’

The aging workforce is your secret weapon – here’s how to foster it.


MotoMaster launches a platform drivers can relate to

The Canadian Tire brand is emphasizing dependability in high-stake scenarios.


Leo Burnett Canada adds five senior staffers

The additions will report to the agency’s co-CCOs.


Enbridge is crowing about its sustainability efforts

The Calgary-based utility company says it is embracing the future with an unlikely symbol: a rooster.

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Forty Creek whisky gets a premium facelift

The Campari brand is harmonizing its roots in the Niagara region with its “path to premiumization.”


ACTRA begins targeting agencies over labour dispute

The actor’s union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.

TD’s Super Bowl spot for its TD Easy Trade app features a young man overwhelmed by the thought of investing until a friend shows him how the app makes it simple.

Redesigning the consumer-brand relationship

Leo Burnett Canada transitions to creative consultancy to amp up clients’ commercial power.


Leo Burnett retains AOR duties for Metrolinx

The agency will continue to lead creative and strategy for the transit operator, as well as the Presto payment system.

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The ROM’s new brand platform aims to modernize the museum

Setting the path for a post-pandemic recovery, an epic short film connects the good and bad parts of history to topical issues younger audiences are interested in.


NorthStar is betting on a tongue-in-cheek approach

The made-in-Ontario sportsbook says its real-time analytics are a major differentiator among a sea of options.

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Zulu Alpha Kilo wins Best of Discipline at ADC Awards

Pfaff Harley-Davidson’s “Tough Turban” was the top campaign in the Fashion Design category.


Canadian agencies win four Golds at the Clio Awards

DDB, Juniper Park\TBWA and Taxi’s top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.


Milk-Bone turns pics of chewed-up stuff into coupons

The brand continues to build itself around the love dog owners have for their pets, despite how frustrating it can sometimes be.


TD is going big to promote its direct investment app

The bank used the Super Bowl to launch a new campaign for Easy Trade, an app aimed at younger investors.

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Canadian Tire opens its 100th year with a retrospective

The retailer begins its anniversary campaign by re-releasing classic ads that still embody its brand values.