Articles Tagged ‘Leo Burnett’

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Consumers don’t think brands understand their problems

Leo Burnett’s first HumanKind report finds ways brands can help with Canadians’ anxieties, from finances and the environment to “wasting their life” at work.

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Campbell’s latest recipe: broth-based cocktails

Instead of pouring leftover broth down the drain, the brand has created recipes so consumers can pour them into a glass.

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Canadian Tire embraces the imperfections of Christmas planning

Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.

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Rice Krispies brings cereal and treats together around moments of fun

A platform covering all the brand’s products shows how “a simple grain of rice” can help families find magical moments to savour.

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Smuckers breaks the news about 1850 premium coffee

A campaign for the challenger brand tries to stop audiences in their tracks just as much as a cup of its coffee would.

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Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix

The agency nabbed the top award for Dove’s “Courage is Beautiful,” while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada’s first batch of awards.

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Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Leo Burnett appoints new head of design

The agency promotes designer Man Wai Wong to help strengthen its leadership in an “integral” area.

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Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

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Edelman adds senior talent for global creative hub

Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.

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Robin Hood shows you don’t need a family to bake

The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.