Articles Tagged ‘Leo Burnett’

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Kellogg’s is on a mission to grow the entire breakfast category

A new masterbrand platform aims to ensure pandemic interest in cereal sticks around as people return to their morning routines.

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Bell texts its support for Canadian Olympians

The telco’s Olympic campaign zeroes in on how keeping connected helps athletes get much-needed support in their journeys.

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Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

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Virgin Mobile gets a new identity to reflect wider offerings

Virgin Plus is emphasizing the extra benefits and savings that come with a subscription, backed by one of its biggest-ever campaigns.

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Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix

The agency nabbed the top award for Dove’s “Courage is Beautiful,” while Rethink, No Fixed Address, Cossette and Leo Burnett also added to Canada’s first batch of awards.

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Cannes 2021: Canadian shops pick up 33 more shortlist mentions

Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.

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Leo Burnett appoints new head of design

The agency promotes designer Man Wai Wong to help strengthen its leadership in an “integral” area.

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Leo Burnett Toronto names new co-CCO

Steve Persico is promoted to the role and will work alongside current CCO Lisa Greenberg.

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Edelman adds senior talent for global creative hub

Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency’s global creative plan.

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Robin Hood shows you don’t need a family to bake

The flour brand is trying to keep up pandemic momentum by focusing on people still figuring things out on their own.

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Holiday Cards Part Four: The Agency Cookbook

A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.

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Leo Burnett takes action with five micro-actions

President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.

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Campbell’s boosts investment in soup with a MasterClass send-up

The pandemic has turned Chunky into a growth brand, and a new campaign aims to keep up the momentum by tweaking the “manly” positioning it is known for.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.