Articles Tagged ‘Leo Burnett’

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Holiday Cards Part Four: The Agency Cookbook

A lot of agencies put out recipes to spark your culinary creativity this holiday season, so we gathered them all in one place.

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Leo Burnett takes action with five micro-actions

President Ben Tarr shares the little-big things the agency is doing to move the D&I agenda forward.

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Campbell’s boosts investment in soup with a MasterClass send-up

The pandemic has turned Chunky into a growth brand, and a new campaign aims to keep up the momentum by tweaking the “manly” positioning it is known for.

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Roundtable Pt. 2: Leading amid uncertainty

Our panel of industry experts talks about communication and testing, testing, testing!

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Rehearsing for a future you can’t predict

Brand and agency leaders discuss scenario planning amid continued uncertainty in part one of our final roundtable for 2020.

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Canadian Tire lights up some joy for its holiday campaign

The retailer sees its TV ad as a chance for “brand moments,” leaving product promo to digital and an experiential Christmas drive-thru.

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Campbell’s shares the warmth in a new masterbrand campaign

The company wants its cooking portfolio to seem less functional and more comforting for people turning to home meals in a trying time.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

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World Animal Protection gives love to the ugly animals

The non-profit aims to stand out by going beyond the koalas and tigers typically used as mascots for animal welfare campaigns.

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The case for building true organizational diversity

Leo Burnett’s Ben Tarr shares his work-in-progress manifesto on ways to help eliminate disparity.

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What is Publicis doing to establish D&I at its agencies?

Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the “Rooney Rule” for hiring.

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FCB/Six, NFA top Canadian winners at ADC

Gentilhomme also won Gold at the virtual version of this year’s show, which has been taking place throughout the week.

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Metrolinx likens ongoing work to an ‘awkward phase’

The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.

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2019 Agency Holiday Cards: Week 3

The final batch of festive greetings include data-driven holiday helpers, rap videos and ways to escape the worst parts of the season.

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Strategy’s Most Read of 2019: Agencies

The hires, promotions and new business approaches that got the most attention from strategy readers this year.