Articles Tagged ‘Kraft-Heinz’

Kraft Heinz HQ

Kraft Heinz touts its new operating model’s focus on growth

Set to be fully deployed this year, the company says being able to pursue the best growth opportunities is already beginning a “turnaround” in Canada.

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What Canadian brands have planned for Super Bowl LV

An updated collection of which brands have committed to the big game and what creative they are using the time for.

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How Kraft is handling being a challenger

The CPG giant is escalating its push into hazelnut spreads with a social takeover on a day dedicated to its biggest competition.

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Loop launches in Canada

Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.

Mad Radish (1)

Ghost concepts suddenly appear

Businesses from Mad Radish to Kraft Heinz to Whole Foods are using customer-free spaces to support online delivery.

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Zulu, Rethink the big winners at the 2020 CMA Awards

Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.

Diana Frost

Diana Frost named chief growth officer at Kraft Heinz

From the C-Suite newsletter: The former Mars Wrigley exec joins as the CPG begins a transformation plan to reorganize its portfolio.

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Getting back to spending becomes more complicated

Why a new marketing reality means convincing more people that spending your way out of a downturn is the best call.

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Are CMOs a dying breed?

From the C-Suite newsletter: CMOs face greater instability because, for better or worse, their roles offer more strategic flexibility to their organizations.

Grocery, CPG, retail

How brand investment plans will resonate beyond the pandemic

Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?

Kraft Heinz Food Banks

How brand partnerships are moving the needle for Food Banks Canada

The charity is now working with 130 to 140 brands, 90% of which signed on in the last seven weeks.

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Kraft Peanut Butter brings smooth and crunchy together in a single jar

The brand has an idea to end a household rivalry and deliver on its “Stick Together” positioning.

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Kraft Heinz is looking for the next Philly angel

The cream cheese brand is updating a well-loved campaign to maintain market position in an increasingly competitive category.

Kraft Heinz

Kraft Heinz to cut agency relationships, increase marketing spend

The CPG plans to boost flagship, high-performing brands in 2020.

Heinz-Ketchup

Heinz Ketchup goes crooked to set the record straight on how to pour

As Kraft Heinz prepares to invest in its core brands, it reworked its ketchup label to guide confounded consumers.