Articles Tagged ‘Sean McDonald’

Rethink Brand Narrative Team

Rethink rolls out Brand Narrative division

The indie says the move will help deepen cultural relevance through high-impact storytelling.

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Rethink adds to leadership in Vancouver

Karen Pearce is now the office’s general manager, while Elyse Sanders has been brought on as head of strategy.

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CCOs, CMOs and CSOs chat creativity in Canada: Part Two

Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.

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CCOs, CMOs and CSOs chat creativity in Canada: Part One

Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.

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Rethink promotes three to lead strategy in Toronto

In lieu of one head of planning, the agency has tasked Julian Morgan, Crystal Sales and Nicole Rajesky with steering the practice.

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Creative Report Card 2022: Rethink’s big hairy audacious goals

How the agency pumps out work that gets noticed (and puts it at the top of the CRC).

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Rethink is opening a New York office

The agency’s first international expansion comes in response to demand, growth and opportunities with more clients and talent.

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Rethink builds its strategic bench strength

Seven hires come in response to expanding responsibilities for both existing and to-be-announced assignments.

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Creative Report Card 2021: The Planners’ Review

The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.

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Rethink solidifies its succession plan with new leadership team

As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency’s long-term independence.

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Rethink makes rolling papers that double as straws for Truss

The Molson-Hexo joint venture takes a masterbrand approach to introducing a “trusted” family of cannabis-infused drinks.

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Rethink strengthens its Toronto strategy team

The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.

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Rethink adds to its strategy team

The shop has added three new planners in Toronto, with another soon to come.

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New strategic leaders for Rethink

Sean McDonald and Darren Yada take new roles at the “increasingly social first” shop.

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Taxi names new planning leadership

Christine Maw is now VP and head of strategic planning in Toronto, leading the department with Sean McDonald.