Articles Tagged ‘Sean McDonald’
Rethink rolls out Brand Narrative division
The indie says the move will help deepen cultural relevance through high-impact storytelling.
Rethink adds to leadership in Vancouver
Karen Pearce is now the office’s general manager, while Elyse Sanders has been brought on as head of strategy.
CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what’s holding the industry back.
CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
Rethink promotes three to lead strategy in Toronto
In lieu of one head of planning, the agency has tasked Julian Morgan, Crystal Sales and Nicole Rajesky with steering the practice.
Creative Report Card 2022: Rethink’s big hairy audacious goals
How the agency pumps out work that gets noticed (and puts it at the top of the CRC).
Rethink is opening a New York office
The agency’s first international expansion comes in response to demand, growth and opportunities with more clients and talent.
Rethink builds its strategic bench strength
Seven hires come in response to expanding responsibilities for both existing and to-be-announced assignments.
Creative Report Card 2021: The Planners’ Review
The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.
Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency’s long-term independence.
Rethink makes rolling papers that double as straws for Truss
The Molson-Hexo joint venture takes a masterbrand approach to introducing a “trusted” family of cannabis-infused drinks.
Rethink strengthens its Toronto strategy team
The agency adds two and promotes one to work on IKEA, Kraft and Molson, as well as accommodate recent business wins.
Rethink adds to its strategy team
The shop has added three new planners in Toronto, with another soon to come.
New strategic leaders for Rethink
Sean McDonald and Darren Yada take new roles at the “increasingly social first” shop.
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Taxi names new planning leadership
Christine Maw is now VP and head of strategic planning in Toronto, leading the department with Sean McDonald.
