Biggerbrand and Camden are joining forces
Biggerband and Camden join forces. Starting today, the international digital agency Biggerband, founded in 2012 with a footprint in Paris and Montreal, will operate under the Camden banner from its Paris office.
The two agencies are teaming up to offer clients “enhanced expertise” in digital marketing, shopper marketing, branding, advertising, content strategy, design, media, external communications, employer branding and production.
Camden CEO Mathieu Bédard said the two operations share a vision and compatible values.
“We are thrilled to welcome prestigious clients like Dior, Nespresso, Jeff De Bruges and Columbus Café across two continents, but what motivates us even more is building Camden’s future with new world-class talents who represent the essence of our brand,” Bédard says.
Philippe Degoul, founder of Biggerband and director of its Montreal branch, will join Camden’s Quebec office in a global role as chief innovation officer.
This September, Camden appointed Marie-Michèle Jacques as the new president of all the agency’s offices in Canada, France and Asia. Earlier this spring, the shop supported creative for insurer RTOERO. Other brands the shop has worked with include CUPE, McGill University, Montana’s and Decathlon.
Swerve PR rebrands, broadens services
Swerve PR has expanded its services and rebranded as Swerve Strategic Marketing.
The shop’s new full-service integrated marketing agency offerings include digital, earned, paid PR, influencer, affiliate and events and activations.
Swerve’s current brand roster includes Playmobil, MGA, Fujifilm, and Swatch.
McMillan Vantage unveils branding division
PR firm McMillan Vantage has unveiled a new branding division to better serve clients looking to increase brand awareness and drive engagement, according to CEO and managing director Robyn Osgood.
The team’s branding work is being led by Andrea Donlan, the agency’s senior vice president and partner.
This summer, McMillan Vantage supported creative by the CHEO Foundation to raise funds for the Ottawa children’s hospital’s multi-million-dollar pediatric facilities overhaul.
