Articles Tagged ‘Nestle’
Nestle named most valuable food brand
Brand Finance’s annual ranking reveals Hershey is the world’s strongest brand.
Nestle’s confectionery business in Canada gets double-digit growth
New products helped drive sales, while Kraft Heinz is seeing opportunity in foodservice innovation.
Nescafe’s (literal) coffee table ties back to a sustainability landmark
Furniture made from coffee grounds is drawing attention to the Cup of Respect program.
KitKat brings a scary innovation to store
From Shopper Marketing Report: “Spooky Friends” are part of the return of Nestle’s socially distanced trick-or-treat program.
Nesquik tries to stir up fond memories with parents
The chocolate milk brand makes a strong return to advertising by focusing on the lessons that can be offered by kids.
Nestle drives trial with an assist from the NHL
The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).
Nescafe focuses on origins and quality
The Nestle coffee brand is promoting the premium nature of its blends in a campaign for its new single-serve coffee pods.
Starbucks brings elevated coffee tastings into a Toronto home
The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.
New initiatives put plastic waste into the spotlight
Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.
Is Coffee-Mate the next big disruptor?
An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.
In conversation with Shelley Martin, CEO of Nestle Canada
Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.
Nestle Waters names new Canadian president
Adam Graves takes over leadership from the retiring Debbie Moore.
Nestle goes big for Minis
The confectionery company uses some visual tricks to make little chocolates seem larger than life.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
Nestle to pay $7.15 billion to sell Starbucks coffee
The CPG giant will now handle the marketing and sale of the chain’s products in stores around the world.
