Articles Tagged ‘Nestle’
Nestle drives trial with an assist from the NHL
The company is looking to grab attention for the re-introduction of the Kit Kat Chunky (and cross-promote its other brands).
Nescafe focuses on origins and quality
The Nestle coffee brand is promoting the premium nature of its blends in a campaign for its new single-serve coffee pods.
Starbucks brings elevated coffee tastings into a Toronto home
The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.
New initiatives put plastic waste into the spotlight
Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.
Is Coffee-Mate the next big disruptor?
An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.
In conversation with Shelley Martin, CEO of Nestle Canada
Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.
Nestle Waters names new Canadian president
Adam Graves takes over leadership from the retiring Debbie Moore.
Nestle goes big for Minis
The confectionery company uses some visual tricks to make little chocolates seem larger than life.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
Nestle to pay $7.15 billion to sell Starbucks coffee
The CPG giant will now handle the marketing and sale of the chain’s products in stores around the world.
It came from Canada: Part 1
Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.
Getting less Turtles so others can have more
The brand aims to stand for a greater purpose with holiday tins that replace a single chocolate with a charitable donation.
Nestle boosts its boomer-focused portfolio
A new product launch ventures beyond ready-to-drink to target the demo differently.
Two scoops, with a side of millennial marketing
Haagen-Dazs has changed its tune to hone in on the youthful gen.
Grown-ups drink Nescafe
The coffee brand courts millennials with a campaign focused on the difficulties of “adulting.”
