Articles Tagged ‘Citizen Relations’

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Citizen Relations makes leadership appointments alongside a rebrand

The agency believes living its values will help it achieve a projected 20% growth this year.

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Galen Weston puts his money where his mouth is in a pitch for PC Coffee

A real off-camera discussion inspired an ad in the CEO’s latest turn as a pitchman.

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SickKids uses its past to prepare for the next “legendary stories”

The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.

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Cheetos pulls a monumental stunt to honour cheesy dust

The prank plays on a homophone between the name of the snack’s dusty residue and a hamlet in Alberta.

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Arizona Hard is driving trial with bikes and seeding kits

After last year’s success, the Molson Coors brand is employing more tactics to generate interest in a new flavour.

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Brett Marchand details the next steps for Plus Company

The company’s CEO explains how recent acquisitions and additions to its board fit into its approach for U.S. expansion.

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PC Insiders Report turns up the variety for summer

Loblaw is also giving the magazine a bigger in-store presence and integrating plant-based products into its wider assortment.

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Citizen names Nick Cowling CEO to lead global growth

The exec explains his new role, which will see him shift focus toward aggressive international growth and M&A.

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Tourism Australia aims to draw ‘high value’ travellers down under

In its first Canadian campaign in four years, the country is looking to entice travellers ready to make a long-haul flight again.

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Lay’s is bringing joy to Chinese Canadian shoppers

The PepsiCo snack brand has a pair of new, permanent SKUs meant to remind consumers of the look and taste of chips from China.

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2021 Agency Holiday Cards: Part Three

Greetings from Citizen Relations, Trigger, Skylar and Publicis feature ugly sweaters, Christmas content and movie ideas.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report

The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.

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Egg Farmers of Canada write a book to crack down on egg myths

The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.

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2021 PR AOY Bronze: Citizen Relations has purpose

Rarely seen in the PR world, the agency is spearheading ESG tasks and helping businesses become better corporate citizens.