Articles Tagged ‘Citizen Relations’

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2021 Agency Holiday Cards: Part Three

Greetings from Citizen Relations, Trigger, Skylar and Publicis feature ugly sweaters, Christmas content and movie ideas.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report

The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.

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Egg Farmers of Canada write a book to crack down on egg myths

The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.

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2021 PR AOY Bronze: Citizen Relations has purpose

Rarely seen in the PR world, the agency is spearheading ESG tasks and helping businesses become better corporate citizens.

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Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

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Citizen Relations opens social impact consultancy

Led by Shilpa Tiwari, the practice aims to make sure the “purpose” stops getting lost in “purpose marketing.”

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Citizen Relations appoints first CCO

Josh Budd will join the agency’s leadership team with aims of driving more creativity across the Citizen network.

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The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

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SickKids reinvents canvassing to reach monthly donors

With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.

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Lay’s hopes its new look pops on shelf

PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.

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Why Kijiji built a digital storefront for its first holiday campaign

The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.

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Doritos taps into Gen Z’s love of self-expression with a model search

Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.