Articles Tagged ‘Citizen Relations’
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
Why Kijiji built a digital storefront for its first holiday campaign
The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.
Doritos taps into Gen Z’s love of self-expression with a model search
Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Molson joins forces with other brewers for Canada Day
The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”
The Frontline Fund asks donors to give workers some back up
The campaign drives to a central donation point for Canadians and companies to “cover” the needs of staff at over 100 hospitals.
Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.
TurboTax gives customers more support in first Canadian integrated campaign
The company is advancing its mission to be known for a more full-service tax offering.
Up to the Minute: AdFarm names new ECD
Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.
Vision7 owner Blue Focus to spin off global agencies
A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.
Citizen adds to its creative and strategy teams
The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.
Doritos suits up for superhero activation
Brand asks Torontonians to test their fear of spiders in new activation.
PC adds eating tour in latest Eat Together efforts
Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
