Articles Tagged ‘Citizen Relations’
2021 Agency Holiday Cards: Part Three
Greetings from Citizen Relations, Trigger, Skylar and Publicis feature ugly sweaters, Christmas content and movie ideas.
SickKids creates a “Brave List” to support its gifting program
The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.
Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its “biggest program ever” for the magazine’s return to print, including a nostalgic campaign and in-store holograms.
Egg Farmers of Canada write a book to crack down on egg myths
The wisecracking book aims to counteract notions about health that have trickled down to younger consumers.
2021 PR AOY Bronze: Citizen Relations has purpose
Rarely seen in the PR world, the agency is spearheading ESG tasks and helping businesses become better corporate citizens.
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
Citizen Relations opens social impact consultancy
Led by Shilpa Tiwari, the practice aims to make sure the “purpose” stops getting lost in “purpose marketing.”
Citizen Relations appoints first CCO
Josh Budd will join the agency’s leadership team with aims of driving more creativity across the Citizen network.
The next steps for BlueFocus’ international agencies
CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.
SickKids reinvents canvassing to reach monthly donors
With face-to-face fundraising unavailable, the non-profit makes a strategic shift and takes “VS.” in a more intimate direction.
Lay’s hopes its new look pops on shelf
PepsiCo has changed the logo and packaging for the first time in 13 years, with a focus on flavour and home grown ingredients.
Why Kijiji built a digital storefront for its first holiday campaign
The marketplace is making a bigger fuss of its budget gifts as more people watch their wallets this year.
Doritos taps into Gen Z’s love of self-expression with a model search
Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
