Articles Tagged ‘Citizen Relations’

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Molson joins forces with other brewers for Canada Day

The country’s oldest brewery wants to create pride in Canadian beer, including by selling other brands in the “The Canadian Case.”

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The Frontline Fund asks donors to give workers some back up

The campaign drives to a central donation point for Canadians and companies to “cover” the needs of staff at over 100 hospitals.

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Shoppers pops up again to boost more than just beauty

The Instagramable space shows off the retailer’s broader personal care selection to meet the needs of more consumers.

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TurboTax gives customers more support in first Canadian integrated campaign

The company is advancing its mission to be known for a more full-service tax offering.

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Up to the Minute: AdFarm names new ECD

Plus, Agnostic named AOR for Asus and Citizen grows its team and client roster.

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Shortlist released for the 2019 PR Agency of the Year

The next shortlist for this year’s awards program reveals the shops in the running to be named Canada’s top PR agency.

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Vision7 owner Blue Focus to spin off global agencies

A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.

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Citizen adds to its creative and strategy teams

The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.

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Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.

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PC adds eating tour in latest Eat Together efforts

Ahead of its third Eat Together Day, the Loblaw label travelled the country with a mobile picnic table to remind customers to share meals more often.

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M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

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PC praises little moments in latest “Eat Together” push

The third iteration of the Loblaw label’s campaign asks Canadians to put away their screens to focus on what’s important.

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Nick Cowling takes on new role with Citizen Relations

Returning to manage the agency within Canada, Cowling will also help lead innovation globally.

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Quaker delivers a message of warmth

The PepsiCo brand is donating coats to children in need after supporting new immigrants last year.

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SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”