Articles Tagged ‘adidas’

Agency Group Photo - FCB

2022 Digital AOY Gold: FCB relies on co-creation to kickstart innovation

The agency has worked hard to avoid siloed offerings.

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Brand collabs: How much is too much?

From the C-Suite newsletter: Is the tactic still “cool” now that mainstream brands are flocking to the trend?

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How beating bots to sneaker drops led to Adidas’ bigger D2C play

President Alim Dhanji thinks the Confirmed app can build fandom with content marketing.

GUTToronto

In Brief: Gut (formally) unveils its Toronto office

Plus, H+K adds three major AOR assignments and T1 adds senior experience to its sponsorship team.

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Adidas Canada is bringing out its optimistic side

The sportswear brand has enlisted 10 of Canada’s top athletes to help the global campaign reach a big local audience.

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Adidas turns transit passes into scratch cards with AR

An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.

Nespresso

Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

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Cannes 2019: Craft Lions for BBDO, Bensimon, Jam3

Film Craft and Digital Craft juries recognized work for Right to Play, White Ribbon and Adidas with a Silver and three Bronze.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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Snapchat launches shoppable AR

New features on the platform include the ability to incorporate ecommerce into branded lenses.

Browns

Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

MinistryOfSupply

Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

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Adidas focuses on performance

To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.