Articles Tagged ‘CMA’

CMA - AMA Toronto Partnership Announcement Image

CMA and AMA partner to extend their skills programs

The Chartered Marketer, CMA NXT and Career Accelerator programs are being made available to members of both associations.

business-3079910_1920

CMA, GDMA release new global privacy principles

The framework comes after Canada’s privacy commissioner expressed concern about whether new regulations were strong enough.

pexels-christina-morillo-1181712

Talent from marginalized groups more likely to notice discrimination at work than their peers

In addition, less than half of respondents in a CMA survey have seen more diverse hiring.

pexels-christina-morillo-1181712

Women of colour feel less welcome in marketing

A CMA survey shows a gap between how marketers as a whole and their non-white, female peers feel about their workplaces.

subarugoat

Zulu, Rethink the big winners at the 2020 CMA Awards

Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.

emile-perron-xrVDYZRGdw4-unsplash

What marketers need to know about a looming AODA deadline

For Ontario firms, new web accessibility requirements come due next year.

pexels-christina-morillo-1181712

Agencies took ‘informal’ approach to hiring gaps

As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.

cheerful-colleagues-digital-device-1432942

Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

CMA NXT

Industry talent rebounds

Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?

ZOOMSCUSE-Pants[1]

How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

interior-of-office-building-325229

CMA makes changes to its privacy compliance guide

The guide includes new best practices for the collection and protection of consumer data, as well as PIPEDA compliance.

exec

Three traits of a successful CMO

The CMA’s John Wiltshire explains how chief marketers can deliver the best results for their organizations.

Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

Business Partnership

Marketers return to outsourcing more digital work to agencies

A new report finds many face challenges with in-housing and retaining talent.

adult-blur-businessman-288477

Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.