Articles Tagged ‘CMA’

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Zulu, Rethink the big winners at the 2020 CMA Awards

Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.

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What marketers need to know about a looming AODA deadline

For Ontario firms, new web accessibility requirements come due next year.

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Agencies took ‘informal’ approach to hiring gaps

As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.

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Marketers in-housing more digital work due to COVID-19

More clients looked inward for online marketing this year than any other in the past decade, finds a new Ipsos report.

CMA NXT

Industry talent rebounds

Hard economic times have led seasoned and new marketers to explore their options. What skills will help them find a footing in today’s crisis and beyond?

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How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

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CMA makes changes to its privacy compliance guide

The guide includes new best practices for the collection and protection of consumer data, as well as PIPEDA compliance.

exec

Three traits of a successful CMO

The CMA’s John Wiltshire explains how chief marketers can deliver the best results for their organizations.

Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

Business Partnership

Marketers return to outsourcing more digital work to agencies

A new report finds many face challenges with in-housing and retaining talent.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

CMA NXT

How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

Bestlux

What you need to know about Canada’s new trademark laws

How the overhauled rules, including the ability to trademark taste, texture and sound, could impact brands and their agencies.

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CMA to help raise awareness of NABS programs

The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.