Articles Tagged ‘CMA’

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CMA makes changes to its privacy compliance guide

The guide includes new best practices for the collection and protection of consumer data, as well as PIPEDA compliance.

exec

Three traits of a successful CMO

The CMA’s John Wiltshire explains how chief marketers can deliver the best results for their organizations.

Social marketing

Online habits hold steady despite privacy concerns

Insights from the Digital Marketing Pulse Report reveal consumers are reluctant to change in search of greater online privacy.

Business Partnership

Marketers return to outsourcing more digital work to agencies

A new report finds many face challenges with in-housing and retaining talent.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

CMA NXT

How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

Bestlux

What you need to know about Canada’s new trademark laws

How the overhauled rules, including the ability to trademark taste, texture and sound, could impact brands and their agencies.

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CMA to help raise awareness of NABS programs

The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.

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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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CMA names Kaiser Lachance as communications AOR

The PR shop’s mandate includes supporting the roll out of the body’s Chartered Marketer designation.

Artificial intelligence

Consumers want user-friendly privacy policies

CMA study shows most Canadians skim companies’ privacy policies, wishing they were more accessible and user-friendly.

SickKids

Cossette wins Best of the Best at CMA Awards

The agency takes the top prize for SickKids’ “VS.” campaign while marketing head Lori Davison is named Marketer of the Year.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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CMA launches chartered marketer accreditation

The new designation aims to bolster the professionalism of the industry.