CMA names Kerri Dawson new chair

The board's vice-chair and marketer at HSBC has signed on for a two-year term.

unnamedThe Canadian Marketing Association (CMA) has announced its board of directors for 2022-23, naming Kerri Dawson as board chair for the next two years.

Dawson has been a member of the organization’s board since 2018, most recently as vice-chair for the past year. In her time with the association, she has chaired its finance and audit, human resources and nominating and governance committees. She is also head of digital commercialization for wealth and personal banking at HSBC Canada.

“Kerri is a seasoned marketing executive and an experienced director who has been involved with our organization in many capacities,” says Sartaj Sarkaria, acting COO and chief diversity officer for the CMA. “We are fortunate to have such a strong leader with a deep understanding of our strategic priorities as we build on the association’s notable success over the past several years.”

In addition to Dawson’s appointment, the CMA has named three new leaders to its board. Among them is Isaac Adejuwon, CEO and founder of Metricsflow, Laura Pearce, country director of marketing for Google Canada, and Scott Pinkney, SVP and ECD of Publicis Canada.

Dawson takes over chair duties from Steve Mast, EVP of platforms and emerging business for the Schlesinger Group, who has finished his two year term. Other outgoing directors that have completed their terms are Peter Furnish, VP of product and marketing with Starbucks Coffee Canada, and Jan Kestle, president of Environics Analytics.

“The capacity of Canada’s marketing community to inspire and engage customers and drive business growth through data, creativity and innovation has never been stronger,” says Dawson. “I look forward to working with returning and new directors to guide the CMA in its mission to embolden marketers to transform business, which in turn stimulates and strengthens the Canadian economy.”

The complete CMA board for 2022-23 is as follows:

  • Kerri Dawson (Board Chair), Head of Digital Commercialization for Wealth and Personal Banking, HSBC Canada
  • Isaac Adejuwon, CEO and Founder, Metricsflow
  • Brent Chaters, Managing Director, Accenture Song
  • Alan Depencier, Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC
  • Jeff Greenspoon, President, Global Solutions, Dentsu International
  • Devorah Lithwick, Chief Brand Officer, Bell Canada
  • Amanda Maltby, Corporate Compliance and Chief Privacy Officer, Canada Post
  • Nicky Mezo, Vice-President, Marketing, Customer Strategy and 1:1 Channels, TD
  • Meghan Nameth, Senior Vice-President, Marketing, Loblaw
  • Susan O’Brien, Chief Brand and Customer Officer, Canadian Tire Corporation
  • Laura Pearce, Country Director, Marketing, Google Canada
  • Scott Pinkney, Senior Vice-President and Executive Creative Director, Publicis Canada
  • Trinh Tham, Chief Marketing Officer, Executive Vice-President, Marketing and E-Commerce, Harry Rosen
  • Luxy Thuraisingam, Head of Global Partner Marketing, Cisco