Articles Tagged ‘Canadian Marketing Association’
Agencies took ‘informal’ approach to hiring gaps
As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.
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How the industry is helping people handle COVID-19
From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.
Is marketing in trouble?
John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.
CMA releases new principles for RFPs
An update to its Code of Conduct also comes with the development of a toolkit to help clients navigate the search process.
How the CMA and RBC plan to tackle talent challenges
The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.
CMA to help raise awareness of NABS programs
The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.
Marketers must keep up with the growth of martech
CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.
How much do digital marketers rely on agencies?
Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.
Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.
Check it Out: Marketing’s ‘Epic Wins and Epic Fails’
The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.
CMA to work with Ayima on digital properties
The digital agency will help the marketing association improve its online presence and SEO.
AR’s role in the marketing mix may grow: report
Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.
Up to the Minute: CMA names a new president
Plus, the ICA gets a new look, Birks signs on a new agency and more news you may have missed.
Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett’s Judy John became the first agency exec to win Marketer of the Year.
Up to the Minute: Fuse makes senior promotions
Plus: A new win for Red Lion, the CMA’s new board chair and more news you may have missed.
