Articles Tagged ‘Canadian Marketing Association’

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Diverse leaders are a bulwark against staff exodus

Despite helping prevent turnover, the latest from the CMA finds there hasn’t been meaningful changes in senior diversity.

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CMA names Kerri Dawson new chair

The board’s vice-chair and marketer at HSBC has signed on for a two-year term.

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CMA president and CEO John Wiltshire to retire

Chief diversity officer and chief of staff Sartaj Sarkaria will lead on an interim basis while an executive search is conducted.

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CMA develops diversity mentorship program for marketers

The organization put out a call for mentors to join the program, which is meant to elevate BIPOC and newcomer communities.

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CMA, GDMA release new global privacy principles

The framework comes after Canada’s privacy commissioner expressed concern about whether new regulations were strong enough.

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Agencies took ‘informal’ approach to hiring gaps

As agencies chart their recovery, a survey from the CMA and strategy provides a snapshot of work life pre-pandemic.

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How the industry is helping people handle COVID-19

From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

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CMA releases new principles for RFPs

An update to its Code of Conduct also comes with the development of a toolkit to help clients navigate the search process.

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How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

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CMA to help raise awareness of NABS programs

The partnership will see the association offer a spot in its chartered marketer program to someone identified by NABS.

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Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

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How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.