Jennifer Horn
Check it out: Public sticks Tom Hanks outside the LCBO
Who’s better at convincing renegades to keep a distance than Hollywood’s favourite neighbour?
What is Publicis doing to establish D&I at its agencies?
Its first steps include putting Mia Pearson, Brent Nelsen and Stephanie McRae in charge of initiatives, tapping into Marcel for education and adopting the “Rooney Rule” for hiring.
Danone takes cues from the beer branding world
The dairy co. seems to be channeling Collective Arts for its new yogurt brand. Will it be a hit with the art crowd?
OLG takes off with a recovery strategy
The crown agency’s new normal includes an app that lets fans stream and place bets online for the very first time.
There’s more time to enter Brand of the Year
Companies now have until July 17 to tell us what makes them worthy of the title.
What happens when tourism investment looks inward
Waterloo hatched a new strategy to lure locals to attractions in their own backyard.
Will locals keep Newfoundland & Labrador tourism afloat?
Facing a billion-dollar shortfall, a campaign reminds residents what “home” has to offer.
Nova Scotians welcome visitors into their bubble
Today is the first day Maritimers can travel freely between Atlantic borders. Here’s how Tourism Nova Scotia spent three months rethinking its strategy in preparation.
Call for 2020 Brands of the Year
We’re on the lookout for companies that stood the test of the current crisis, thanks to long-term brand-building strategies with legs.
Bud Light takes an intersectional approach to Pride
Drag queens strip away the makeup to discuss the through-line between the fight for LGBTQ equality and against anti-Black racism.
How Oh Henry! promoted 4:25 without buds
In a world with few social gatherings, Hershey flipped the script for a new bar that’s meant to be shared with friends.
The first 2020 Agency of the Year deadline is near
The “intent to enter” phase of the competition, which includes some criteria tweaks this year, ends on Friday.
Black & Abroad and FCB/Six win Advertising Best of Show
“Go Back to Africa” goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.
2020 Marketing Awards: Advertising Part II shortlist
The final day of the show has 26 agencies receiving nods across the remaining nine categories.
BBDO’s ‘Parkscapes’ takes Public Service Best of Show
Rethink, FCB, Wunderman Thompson, Lg2, Zulu Alpha Kilo and FCB/Six also won Gold in the first round of Advertising categories.
- Cannes 2021: Canadian work earns 11 nominations in Health and Wellness
- Tim Hortons develops a new framework to tell its stories
- Real Canadian Superstore redefines what makes Canadian cuisine
- Cannes 2021: Canadian shops pick up 33 more shortlist mentions
- Cannes 2021: Ogilvy kicks the week off with a Print Grand Prix
