Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Toys

Toys “R” Us flips the script on flyers

The retailer has been shifting its trade spend from print to digital and putting content first.

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Notes on the Store of the Future

Using health and ethnic aisles as a blueprint to design stores by customers instead of product.

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Stops, Starts, Changes at Metro, Sol, Astro and Zellers

Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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Yamaha picks The Turn Lab as digital partner

The motorsports brand is looking to overhaul its website so that it can better speak to a multitude of consumers.

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Saving the whales with a killer collab

Better communicating its purpose is how Vancouver Island Brewing is hoping to turn its ‘craft beer for dads’ image around.

Ecommerce

Amazon versus everyone else

Which retailers are competing, dominating and lagging behind the behemoth when it comes to online purchases?

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Huge builds senior ranks to lead ‘transformative’ work

The shop has hired two directors to help launch a conversational design practice and makerspace to tackle voice and AI.

Corner Office

Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

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Barbie shoots for the stars

A PR stunt for the Mattel brand’s diamond jubilee sees the iconic doll (dressed as an astronaut) airlifted into space on camera.

Dentsu

DentsuBos bolsters creative department

Six new art directors and copywriters join the shop to help support new business with cannabis producer CannTrust.

Sephora

How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

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Cannes 2019: McCann scores one final Silver

Sustainable Development Goals jury president David Droga on work that can scale and go beyond “jazz hands.”

Cannes Lions 2019 : Day Four

Cannes Digest: Five days down, one awards show to go

Here’s a final recap of the week’s awards and what’s coming up.

Black&Abroad

Cannes 2019: FCB/Six medals again, this time in Mobile

CCO Ian MacKenzie on Canada’s potential in the category following the Bronze win.