Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Which production and creative shops won in Craft?

Rethink and Cossette picked up the most trophies for work produced by partners The Vanity, Grayson and more.

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Black & Abroad wins big in Multicultural

FCB/Six was crowned a Gold winner, alongside Balmoral and Ethnicity Matters, on day two of Marketing Awards Week.

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Marketing Awards 2020: Multicultural shortlist

Day two kicks off with a peek at the finalists that created work targeting diverse ethnic audiences.

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Sid Lee and CN win Design Best of Show

Lg2, Pendo Brands, Ogilvy, Rethink and John St. also add Gold “M”s to their trophy shelf.

Jennifer Horn

Consumerism, climate and coronavirus

Editor Jennifer Horn on the fundamental consumer shifts that are only just beginning.

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Calling all agencies: AOY kicks off first entry phase

In light of the pandemic, strategy has made criteria changes to a couple categories.

Chinese Recovery

Lessons from China on marketing through a recovery

Execs from McCann’s Asia outposts suggest brands may shift from reassurances to rallying cries.

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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Cause Doctors: Strategies for Next Gen Men

Experts from Lg2 and Level5 Strategy offer creative ways to kick-start virtual fundraising for programs promoting healthy masculinity.

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Cause Doctors: Strategies for Rethink Breast Cancer

Ideas from Public’s Phillip Haid and Thinking Unstuck’s Mark Tomblin include an “essential goods” fundraiser and at-home walkathons.

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Cause Doctors: Movember mo-ments in a virtual world

Frank Palmer and Karen Howe share ideas on how the non-profit could adapt its flagship fundraiser if the pandemic lasts into the fall.

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Cause Doctors: It’s Good To Be Good during a pandemic

The first in a new series, Heroes & Villains’ Emma Hancock and Target’s Noel O’Dea give the non-profit actionable advice.

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Survival Strategies: How Earls is pivoting during the pandemic

The restaurant chain has found a new revenue source: grocery.

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CauseConnect: A place to give (and get) help

Strategy’s regularly updated directory aims to connect those looking to do good with orgs in need of support.

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Creative Report Card 2020: Blurring the boundaries of advertising and PR

This year’s top copywriter and art director on finding ideas that spark a fire.