Jennifer Horn
2019 Strategy Awards: Fake-outs bring brands to new heights
How brands are using reverse psychology and creating fictional products to boost attention and sales.
2019 Strategy Awards: Launches that stuck
A&W, Betadine and Consonant Skincare show how to creatively bring new products and campaigns to market.
2019 Strategy Awards: Next level cause-vertising
Non-profits and brands take their gloves off in campaigns that call out the uninformed, ignorant and disengaged.
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
Calling all brand leaders
Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.
FCB/Six wins the 2019 Strategy Awards Grand Prix
The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.
2019 Strategy Awards: Content flows from data stream
How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.
Advertising Week 2019: MasterCard’s take on ‘Marketing 5.0′
How the brand’s CMO has been building a multi-sensory strategy for the future.
Advertising Week 2019: Don’t worry, be happy
How thought leaders are approaching consumers who are feeling increasingly anxious and fatigued in a connected world.
Advertising Week 2019: Ageism and ableism on the agenda
Speakers went beyond perfunctory insights on gender and race to take a more holistic and empathetic perspective on diversity.
The clean beauty movement gains momentum
How brands and retailers are tapping into the booming business of clean beauty products.
Dr. Oetker’s new pizza is the brainchild of three country marketers
How teams from Canada, the Netherlands and Spain came up with a pie for meat-eaters who want the best of both worlds.
Toys “R” Us flips the script on flyers
The retailer has been shifting its trade spend from print to digital and putting content first.
Notes on the Store of the Future
Using health and ethnic aisles as a blueprint to design stores by customers instead of product.
Stops, Starts, Changes at Metro, Sol, Astro and Zellers
Saying a final goodbye to an iconic retailer and welcoming new delivery programs, alcohol regulations and dairy product formats.
