Jennifer Horn
Agencies work to create a legacy, not a moment
To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.
Rethink and The Local Collective win 2021 SIA Grand Prix
The Molson “Make It Canadian” and Roncesvalles BIA “Not For Lease” campaigns were this year’s big winners.
The 2021 Agency of the Year awards kick off
Agencies that plan to enter the program will need to state their intent before June 18.
What’s next is still a massive question mark
Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?
ICYMI: Inside the AToMiC jury room
NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.
AToMiC 2021: Direct attention
AToMiC ideas that were tailored to get audiences to think, act or listen intently.
AToMiC 2021: Quick off the mark
Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.
AToMiC 2021: Making tech accessible for all
An idea that transcended advertising by solving inequality issues for the sake of the greater good.
AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity.
AToMiC 2021: Culture Kings
Here is the work that fed into the cultural context and won over consumers with clever engagement plays.
Rethink and FCB sweep the 2021 AToMiC Awards
The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.
Who made the 2021 Creative Report Card shortlist?
The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.
Speak up: How are you coping in lockdown?
To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.
Great(er) expectations
Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.
New Establishment Brand: Teresa Blakney freshens up frozen
The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.
