Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Rethink and The Local Collective win 2021 SIA Grand Prix

The Molson “Make It Canadian” and Roncesvalles BIA “Not For Lease” campaigns were this year’s big winners.

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The 2021 Agency of the Year awards kick off

Agencies that plan to enter the program will need to state their intent before June 18.

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What’s next is still a massive question mark

Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?

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ICYMI: Inside the AToMiC jury room

NFA’s Jordan Doucette and Canadian Tire’s Eva Salem led the fly-on-the-wall discussion around the work that won big this year.

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AToMiC 2021: Direct attention

AToMiC ideas that were tailored to get audiences to think, act or listen intently.

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AToMiC 2021: Quick off the mark

Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.

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AToMiC 2021: Making tech accessible for all

An idea that transcended advertising by solving inequality issues for the sake of the greater good.

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AToMiC 2021: Design to the rescue

How one brand chartered unfamiliar territory with a familiar brand identity.

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AToMiC 2021: Culture Kings

Here is the work that fed into the cultural context and won over consumers with clever engagement plays.

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Rethink and FCB sweep the 2021 AToMiC Awards

The agencies each take home a Grand Prix (and many more medals) for Kraft Heinz and CDSS, while Zulu, Ogilvy, Lg2 and Forsman & Bodenfors join the Gold winners circle.

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Who made the 2021 Creative Report Card shortlist?

The top 12 brands, agencies, creatives and strategists are revealed, with the winners set to be announced in April.

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Speak up: How are you coping in lockdown?

To check the pulse of the nation, Strategy has launched a survey on the professional and personal impacts of the pandemic.

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Great(er) expectations

Strategy Editor Jennifer Horn on marketers’ need to keep their brands accountable to their principles.

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New Establishment Brand: Teresa Blakney freshens up frozen

The Conagra brand manager is trying to grow the frozen food pipeline and foodservice biz.