The 2025 AToMiC Awards shortlist of campaigns in contention for an award has been released.
A total of 57 campaigns are on the nominee list and there are 24 agencies up for an award.
Rethink leads the pack with 12 nods, while Courage and VML each have six, and Leo has four.
The AToMiC Awards celebrate work that challenges the status quo and spans advertising, technology, media creativity and content categories. The gala will take place on March 27 at Design Exchange. To find out more about the gala and get tickets, visit the website.
Below are the shortlisted AToMiC campaigns in alphabetical order.
| Campaign | Agency | Brand |
| Address Change | LG2 | Dans la rue |
| Addy’s Crystal Ball | Citizen Relations | SickKids Foundation |
| Advil Head Settings | Edelman | Haleon |
| Allegra Airways | Edelman | Allegra |
| Balikbayan Magic | VML | The Coca-Cola Company |
| Bill The Maple | Rethink | Quebec Maple Syrup Producers |
| Bills Paid On Time | FCB | BMO |
| Business Carols | FCB | BMO |
| Cashmere UltraLuxe Bathroom Guide | Lifelong Crush | Kruger Products |
| Champions | McCann | Kids Help Phone |
| Cheat on Your Cheeseburger | Leo Burnett | Pizza Hut |
| Coors Light’s Out | Rethink | Molson Coors Beverage Company |
| Finger Lickin’ Injury Claims | Courage | KFC |
| Finger Lickin’ Open Endorsement | Courage | KFC |
| Following Wildfire | Dentsu Creative | Tentree |
| Grab Your Rocks | Sid Lee | Testicular Cancer Canada |
| Have AI Break | Courage | KitKat |
| Heal The Future | Cossette | SickKids Foundation |
| Heinz A.I. | Rethink | Kraft Heinz |
| Heinz Ketchup & Seemingly Ranch | Rethink | Kraft Heinz |
| Heinz x Deadpool & Wolverine “You Can’t Unsee It” | Rethink | Kraft Heinz |
| Inside Out 2 | OMG23 | Walt Disney Studios |
| Just Because We Can | VML | Rick Hansen Foundation |
| Living Stories | Rethink | Penguin Books Random House |
| Magic Duos | VML | The Coca-Cola Company |
| Most Likely To | Ogilvy | Unilever (Dove) |
| Next To Stok’d | Angry Butterfly | Stok’d Cannabis |
| One in 100 | The Local Collective | Safenhaven Toronto |
| Ontario Racing Unfiltered | VML | Ontario Lottery and Gaming Corporation |
| OpenHouse | Sid Lee | United Way Greater Toronto |
| Paid Through Parents | Rethink | Molson Coors Beverage Company |
| Philly Bagel Wholes | Rethink | Kraft Heinz (Philadelphia Cream Cheese) |
| Pizza Refill | Leo | Pizza Hut |
| Posters You Can Hear | No Fixed Address | Doki Doki |
| Q-Jar Codes | Rethink | Kraft Heinz (Kraft Peanut Butter) |
| Rent-A-Feather | Boom InterTribal | Boom InterTribal |
| Sans Émission | VML | Volkswagen |
| See My Name | Rethink | Molson Coors Beverage Company |
| See You There | McCann | Black & Abroad |
| She Runs | DonerNorth / Veritas | Interval House x Sport Chek |
| Short Life Stories | Bensimon Byrne | White Ribbon |
| SHT | Edelman | IKEA |
| Smack For Heinz | Rethink | Kraft Heinz |
| Sport Your Period | Rethink | Knix |
| Superstitious | Courage | KFC |
| The Antarctic Flag Redesigned | Publicis | Agenda Antartica |
| The Cleaner Car Cover | VML | Volkswagen |
| The Horse | No Fixed Address | Canadian Centre for Child Protection |
| The Lawsuit for Survival | Zulu Alpha Kilo | Global Action on Gun Violence |
| The Planet’s Scariest Bouquet | Zulu Alpha Kilo | Environmental Leadership Canada |
| The Remix | Cossette | McDonald’s |
| The Toxicity Rating | Leo | Melanin Gamers |
| The Unseeable Billboard | Ogilvy | TD |
| Trollboards | Courage | Skyscanner |
| Voice 2 Diabetes | Klick Health | KVI Brave Fund |
| What No One Tells You When You’re Expecting | Courage | North York General Foundation |
| Who I Really Am | Publicis Groupe | CEE Centre For Young Black Professionals |
