The fall conference of the Canadian Direct Marketing Association focusses on technology.
Slated for Oct. 15-16 at the Metro Toronto Convention Centre, the keynote speakers will be Stephen Cone, vice-president of direct marketing at American Express, and Claude Legrand, a direct marketing consultant and founder of the problem solving and consulting process Ideaction.
Cone will speak on how information management should work for North American business. Legrand’s topic will be ‘The Future and Information Technology.’
Other speakers include Len Wolstenholme and Sara Simpson on direct response tv, Dennis Meyer on catalogues, and Peter Dolan on interactive voice response.
Registration for the conference costs $425 for cdma members and $625 for non-members. Discounts are available to groups of three or more.
è B.C. Lawyers Telephone, Fax and Services Directory, published in Vancouver, has joined the Audit Bureau of Circulations.
Membership in the Schaumburg, Ill.-based abc is official once the bureau releases an initial audit.
Publisher members then submit circulation statements to abc every six months, which are verified by annual abc audits.
Joining the B.C. Lawyers directory in the abc consumer magazines division are Around San Diego, PC World and Tampa Bay Magazine and such esoterica as Flex and Lamaze Parents Magazine.
è Globe Information Services has acquired Business Connexions, a business directory, from Telinfomatic, part of the Telemedia group of companies.
The cost of the acquisition was not disclosed.
Business Connexions is a national, bilingual business-to-business communications directory.
It lists the phone, fax, telex, toll-free numbers and addresses for 80,000 Canadian businesses.
The directory has sections organized by industry and government. As well, there is an English and a French classified section. Each listing includes head and branch offices.
Published by Globe and Mail Publishing, the directory will be a combination of controlled- and paid-circulation.
It is to be distributed nationally through The Globe and Mail and Thomson Newspapers.
è Vancouver will stay a two-newspaper town for now.
Southam, owner of The Vancouver Sun and The Province, has approved a plan by the management of Pacific Press, a division of Southam which owns the two Vancouver dailies, management, to continue with the two papers as long as they produce acceptable earnings.
According to Southam President William Ardell, Vancouver is best served by two distinct morning papers.
Ardell says Pacific Press’ operating costs are far higher than those of other Southam papers and must be reduced.
Ardell also says the newspaper chain does not have any specific plans for layoffs or other cost-cutting measures because these must be worked out by Pacific Press management and employees.
