Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.June 1991 - June 1992Urban-EnglishToronto, Toronto Life, Vancouver, Western Living, WestH. Walker & Sons 66R. de...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

June 1991 – June 1992

Urban-English

Toronto, Toronto Life, Vancouver, Western Living, West

H. Walker & Sons 66

R. de V. Jewellers 57

GM 38

Unilever 32

Mercedes Benz 32

Seagram 32

Toyota 31

Nissan 29

Mazda 28

Brinkhaus Jewellers 26

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 205

Columbia House 177

Mazda 157

GM 140

Gov’t. of Canada 131

Nissan 126

Seagram 123

Canon 115

Kraft 103

Bradford E. 101

Women’s-English

Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino

Procter & Gamble 332

Unilever 267

Cosmair 260

Kraft 242

Revlon 197

Sears 95

Kimberly Clark 94

Prof. Phar. 93

Nestle 82

Carter 82

General-French

L’Actualite, Selection, TV Hebdo

Gov’t. of Canada 90

Toyota 77

Columbia House 72

Kraft 71

Radio Canada 63

Mazda 62

GM 59

Atlas Editions 58

Groupe Mktg. Direc. 54

Grolier 53

Women’s-French

Chatelaine (French), Clin D’Oeil, Coup de pouce, Coup de pouce Ext. Madame Au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui

Procter & Gamble 356

Cosmair 273

Unilever 225

Kraft 135

Sears 93

Prof. Phar. 92

JPL Haircare 83

Tristan 81

Nestle 77

Kimberly Clark 65

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.