This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.
July 1991 – July 1992
Women’s-French
Chatelaine (French), Clin d’Oeil, Coup de Pouce, Coup de Pouce Ext., Madame au Foyer, Femme Plus, Elle Quebec, L’Essentiel, Filles D’Aujourd’hui
Procter & Gamble 337
Cosmair 276
Unilever 222
Kraft 140
Sears 93
Prof. Phar. 92
JPL Haircare 83
Tristan 81
Nestle 74
Kimberly Clark 72
Business-French
A+, Commerce, PME Magazine
Telecom 84
Toyota 66
Nissan 49
Province of Quebec 48
VW 35
Canon 35
Gov’t. of Canada 32
Honda 24
Desjardins 21
Mazda 20
Women’s-English
Canadian Living, Chatelaine, Flare, Homemakers, Toronto Life Fashion, Images, You Verve, Domino
Procter & Gamble 321
Unilever 262
Cosmair 260
Kraft 235
Revlon 207
Sears 96
Kimberly Clark 95
Prof. Phar. 93
Carter 81
Nestle 77
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
