Telemedia signs Conde Nast deal

Telemedia Publishing scored a coup last month when it was named Canadian newsstand distributor for u.s. magazine publisher Conde Nast.Conde Naste publishes some of the best-known titles in their respective categories, including Vogue, Glamour, Mademoiselle, Vanity Fair and GQ.In addition to...

Telemedia Publishing scored a coup last month when it was named Canadian newsstand distributor for u.s. magazine publisher Conde Nast.

Conde Naste publishes some of the best-known titles in their respective categories, including Vogue, Glamour, Mademoiselle, Vanity Fair and GQ.

In addition to distributing the magazines to retailers, Telemedia will also be responsible for in-store marketing and merchandising.

Tim Goodman, vice-president of marketing for Toronto-based Telemedia, says that with the acquisition of the Conde Nast account, Telemedia’s annual sales will rise from $24 million to $44 million.

Conde Naste was formerly distributed through Time Distribution Services, a division of Time-Warner.

In other news at Telemedia, beginning this October, and running for eight consecutive issues, Select Homes and Food will publish an eight-page section known as ‘Homeworks.’ Select Homes is published eight times a year.

Select Homes’ sister publication, Canadian Living, which publishes 12 times a year, will also publish ‘Homeworks’ eight times over the next year.

Homeworks will run editorial copy covering issues raised on the cbc-tv program, Lynette Jennings Homeworks.

Goodman says the Homeworks workbooks will not themselves carry advertising, explaining they will be geared to attract advertising to nearby pages. PA