David G. Wilkinson is president of The Wilkinson Group, a Toronto-based international event marketing, education and strategic planning company.
Angela R. McKenzie is the primary researcher for the Event Marketing column. Contributions, ideas, media releases and feedback should be directed to Angela at (416) 510-1692 or (416) 923-9446. Fax (416) 510-1694.
A cast of distinguished corporate sponsors will take part in the 17th annual Festival of Festivals, a week-long celebration of film from around the world, held in Toronto from Sept. 10-19.
Air Canada and Carlsberg Light will have leading sponsorship roles, as they have done for the past 15 years.
Other sponsors include the Bank of Montreal which will link up with the 968-FILM box office hotline, the Sutton Place Hotel will be the official headquarters hotel and media centre, and Toronto station citytv and local radio station CHFI-FM 98 return as official festival media.
If your organization would like to play a sponsorship role in the 1993 Festival of Festivals, contact Leslie Cowan at Cinematheque Ontario at (416) 967-9477.
The Italian Way
Pasta lovers will show their support for the United Way the ‘Italian’ way by participating in the Italian Fair for the United Way of Greater Toronto.
Organized by the United Way’s Italian Challenge Committee, from Sept. 1-30, 26 of Toronto’s finest Italian restaurants will each select one night to donate a portion of their proceeds to the United Way of Greater Toronto.
Restaurants include Pronto, Rugantino Dining Lounge, Enoteca Prego Della Piazza, Grano, Bersani & Carlevale Fine Foods and La Pentola.
For more information, contact Teresa Pagnutti, public relations manager, United Way of Greater Toronto (416) 777-2001.
A holiday tail
The Toronto Humane Society, in conjunction with the downtown Toronto Hudson Bay store, will present a program entitled ‘A Holiday Tail-Toronto Adopts the Human Society.’
This program will place animals available for adoption in five seasonally decorated, temperature-controlled windows along Queen Street, from Nov. 10 through to Dec. 28, 1993.
Local and international celebrities will ceremoniously unveil the windows on Nov. 10, and then participate in the Humane Society’s first annual fundraising gala dinner and silent auction of merchandise including original animal and wildlife art at the Arcadian Court.
For more information, contact Heather Parsons or Murray McCutcheon of Corporate Planners International at (416) 392-2273, or Geoffrey Whaling, Toronto Humane Society (416) 392-2273.
Student unity train
In an effort to play an active role in the Quebec unity issue, and to demonstrate support for Canada 125, student councils of the University of Toronto and the University of Western Ontario, in London, have organized the ‘Student Unity Train’ event.
A Via train will be chartered to travel from Windsor, Ont. to Quebec City from Oct. 1-3.
Students from UofT, Western, Ryerson Polytechnical Institute, Laurentian, Trent, McGill, Concordia and Laval will board the Unity Train at various points and participate in events which promote national unity at stop-points along the way.
Major stop-points and activities include a student rally in London; a Toronto rally at Queen’s Park, the seat of the Ontario government, and a parade down nearby University Avenue; a camp-out on Parliament Hill in Ottawa, and finally, an overnight stay at Laval.
The budget for the event is $75,000. With expected revenue of $24,500, the organizing committee is looking for sponsorship to defray the deficit of $49,500. Unity Train passports will be marketed at all participating campuses for $30 to $50.
For more information, contact Dan Andrews, Campus Event Marketing at (416) 931-3701.
