Magazine Top Ten

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.Business-EnglishCanadian Business, Financial Post Magazine, Report on Business, ProfitNissan 68Gov't. of Canada 64Toyota 49Canon 42Honda 39Telecom...

This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicated.

Business-English

Canadian Business, Financial Post Magazine, Report on Business, Profit

Nissan 68

Gov’t. of Canada 64

Toyota 49

Canon 42

Honda 39

Telecom 39

IBM 37

Mercedes Benz 37

Northern Telecom 31

VW 30

American Express 30

General Interest-English

Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide

Toyota 200

Columbia House 172

Mazda 159

Gov’t. of Canada 133

GM 127

Nissan 123

Seagram 117

Canon 113

Bradford E. 103

Kraft 96

Leisure-English

Destinations, Equinox, Goodlife, Harrowsmith, Canadian Geographic, City & Country, Homes, Select Homes Food, Canadian House and Home

Toyota 61

Unilever 59

Nissan 49

Prov. of NB 39

VW 39

Mercedes Benz 36

Seagram 34

Moen 31

Chrysler 30

Outdoor-English

Angler & Hunter, Ontario Out of Doors, Outdoor Canada

Dupont 29

Seagram 25

Bradford E. 21

Yamaha 21

Suzuki 21

Duhamel & Dewar 18

OMC 18

Honda 17

FBM Dist. 16

Normark 13

Mazda 13

This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.