The best outdoor is simple, uncluttered and impossible to ignore- Palmer Jarvis Advertising
All in seven words or less.
Palmer Jarvis Advertising, which came first out of eight in Strategy’s out-of-home media contest, believes effective outdoor is ‘simple, uncluttered and impossible to ignore.’
The Palmer Jarvis entry, published along with the other seven campaigns in the Aug. 10 edition of Strategy, consists of three billboards showing a hot pepper, an exacto-knife and a speeding bullet.
The three are accompanied, respectively, by the words ‘Almost as hot/sharp/fast as Palmer Jarvis.’
Montreal agency taxi placed a close second, with the slogan ‘Great work. No chit’.
The entries appeared in Strategy’s Aug. 10 Special Report on out-of-home media, in which each agency was asked to demonstrate great creative by developing an outdoor campaign to market itself.
A panel of clients was asked to score the campaigns from their perspective as new business prospects, on the condition that individual scores would remain confidential.
Eleven clients agreed to act as judges.
They are: Philip Donne, vice-president marketing, Kellogg Canada; Alex El-Kayem, general manager, Club Med Canada; Ian Forsyth, director of marketing, Nissan Canada; Michael Glover, group marketing manager, Diet Pepsi, Pepsi-Cola Canada; Cathy Hepburn-Schroeder, manager, advertising and direct marketing, Federal Express Canada; Christine Lasky, vice-president marketing, Weston Bakeries; Audrey Ortbach, vice-president marketing, Novopharm; Wendy Porter, vice-president, corporate advertising and promotion, Bank of Montreal; Drew Sansom, director of marketing, Burger King; Bill Shilvock, director of advertising and promotion, Tourism British Columbia, and Karen Wright, category manager, new products, Hostess Frito-Lay.
