Five of Canada’s best-known corporate names are the sponsors of the Classroom Edition of The Globe and Mail.
Apple Canada, Canadian Imperial Bank of Commerce, General Motors of Canada, Midland Walwyn and Xerox Canada each paid $125,000 to underwrite the paper for a year.
Laurie Ellis, an advertising manager for cibc, says the bank helped sponsor the Classroom Edition because of cibc’s commitment to the next generation of business leaders.
Ellis calls the 24-page paper ‘a vehicle with some real value.’
Unlike the daily broadsheet, The Globe and Mail, the Classroom Edition is a tabloid.
Douglas Hobbs, manager of marketing and business development at Globe Information Services, says it is directed at high school, community college and some first-year university students.
A monthly, the tabloid contains selected articles from the daily Globe and will be used largely in business and economics classes.
The first Classroom Edition came out Sept. 16, with eight more to follow.
A one-year subscription costs $20 for a set of 30 papers and a teaching guide. Each additional set costs another $5.
Hobbs says the Classroom Edition will not carry advertising save for each sponsor getting one full-page, full-color positioning ad.
As well, he says the tabloid will have punchy graphics and design especially for the 16- to 20-year old set.
