Apperley to head up Marshall Fenn branch

Marshall Fenn has opened a branch office.The Toronto-based company's new office, at 3407 Autumnleaf Cres., Mississauga, Ont., L5L 1K6, will be headed by vice-president David Apperley.Apperley joined the public relations and advertising firm this past summer.He was most recently president of...

Marshall Fenn has opened a branch office.

The Toronto-based company’s new office, at 3407 Autumnleaf Cres., Mississauga, Ont., L5L 1K6, will be headed by vice-president David Apperley.

Apperley joined the public relations and advertising firm this past summer.

He was most recently president of property management company, Apperley Developments.

Before that, he spent 17 years in senior management positions with shopping centre development companies Cadillac Fairview, Cambridge Shopping Centres and the McLaughlin Group.

V&B lends a hand

the employees of South Schwartz & Kaplan Advertising of Coral Gables, Fla., were hard hit by Hurricane Andrew, many losing all of their belongings.

Vickers & Benson of Toronto responded with a truckload of clothes and toys for the employees and their families.

Delivery of the goods was made possible through the generosity of Purolator Courier, Toronto.

Animated coffee break

a new campaign of 15-second tv spots uses animation to set the mood for General Foods International Coffees from Kraft General Foods Canada.

Each commercial focusses on a tin of International Coffee with an animated ‘aroma’ illustrating the flavor of the coffee.

There is a different execution for each of the five flavors.

The can-can ‘aroma’ for French Vanilla Cafe is also featured in magazine creative supporting the introduction of the newest flavor.

Advertising comes from Young & Rubicam, Toronto.

Salter deGruchy gets more ETAC

another division of Toronto-based ETAC Sales has hired Salter deGruchy as agency-of-record. Media spending for Tabi International is pegged at $1 million.

The Toronto agency is also agency-of-record for etac’s men’s fashion group, which includes Britches Classic Sport and Ports International menswear.

Salter deGruchy is the first ad shop for the Tabi chain of 41 women’s fashion stores.

A new campaign is now under way with three full-color magazine ads appearing in Chatelaine and Canadian Living, in-store promotions and a direct mail effort.

Robotic bears’ picnic

a couple of big blueberry fans are helping to launch new Post Fruit & Fibre Cereal with Wild Blueberries and Almonds for Kraft General Foods, one of several new flavor variations since the brand’s introduction in the early 1980s.

Two robotic bears star in ‘Bear Picnic,’ a 30-second national tv spot created by Grey Canada and produced by The Partners’ Film Company in Toronto.

The commercial uses the theme-line, ‘Tastes so good you forget the fibre,’ a fixture since the first Fruit & Fibre launch.

Partnership in hot water

teledyne Water-Pik and Ontario Hydro are working in tandem to promote energy conservation during October, designated as Power Saver Month by Hydro.

In Ontario, Hydro tv commercials run back-to-back with Teledyne’s ‘Percussion’ spot for its Shower Massage showerhead.

Hydro’s multimedia push of energy-efficient products also includes print, bill inserts, point-of-purchase and radio.

Teledyne is using the Power Saver logo from Hydro in its Shower Massage advertising, as well as the EcoLogo, awarded for the product’s conservation of water and energy.

Ian Roberts is the agency for Ontario Hydro, and J. Walter Thompson handles the business for Teledyne Water-Pik. Both are Toronto shops.