This chart lists the top 10 advertisers, and the number of ad pages they purchased in the following categories of Canadian magazines for the period indicatedAugust 1991-August 1992
General Interest-French
.L’Actualite, Selection, TV Hebdo
Gov’t. of Canada 91
Toyota 78
Mazda 74
Columbia House 72
Atlas Editions 71
Radio Canada 65
Kraft 64
Grolier 53
GM 51
Group Marketing Direc. 48
General Interest-English
Macleans, Readers Digest, Sat. Night, Time, TV Guide, Enroute, Canadian, Inside Guide
Toyota 202
Columbia House 181
Mazda 163
Gov’t. of Canada 135
GM 124
Nissan 123
Canon 119
Seagram 114
Bradford E. 106
Kraft 92
Outdoor-English
Angler & Hunter, Ontario Out of Doors, Outdoor Canada
Dupont 29
Seagram 27
Yamaha 22
Bradford E. 21
Suzuki 20
Duhamel & Dewar 18
OMC 18
GM 17
FBM Dist. 16
Honda 15
Business-French
A+, Commerce, PME Magazine
Telecom 85
Toyota 66
Prov. PQ 48
Nissan 47
Gov’t. of Canada 33
Volkswagen 33
Canon 30
Honda 24
Desjardins 20
Mazda 20
Leisure-English
Destinations, Equinox, Goodlife, Harrowsmith,
Cdn. Geographic, City and Country, Homes, Select Homes Food, Cdn. House & Home
Toyota 63
Unilever 58
Nissan 51
Prov. of N.B. 39
Volkswagen 39
Mercedes Benz 36
Seagram 32
Moen 31
Purina 31
Chrysler 29
This information is compiled by The Auditor, a service monitoring advertising in 200 Canadian general-interest and business to business publications each month. Publishers, advertisers or agencies wishing more information should contact Howard Firestone at (416) 620-1965.
