INSIDE

The end-usersAgencies and clients tell how they make use of PMB data. Page 23PsychographicsFor the past six years, PMB's inclusion of psychographic questions in its annual surveys has helped marketers to better define their target groups. Page 25Their specialtyTV specialty services...

The end-users

Agencies and clients tell how they make use of PMB data. Page 23

Psychographics

For the past six years, PMB’s inclusion of psychographic questions in its annual surveys has helped marketers to better define their target groups. Page 25

Their specialty

TV specialty services use PMB data to show how their viewers compare to the general population in consumption of goods. Page 26